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imagineNATION Alliance is a marketing consultancy with three key areas of focus. We uncover consumer and market insight through consumer research. We deliver incisive marketing strategy that grows our client's businesses through the development of strong, well defined brands. We assist businesses in putting the brand strategy into action.

We're a tight, focused business that delivers incisive marketing strategy, research and brand training to a range of businesses. We combine innovative, imaginative thinking with pragmatic business understanding. We work at growing our clients' businesses by developing strong, well-defined brands in a creative and resourceful way.

Although we're schooled and experienced in all traditional advertising media, most of our work is focused in the area of unconventional new marketing.

imagineNATION ALLIANCE has been called on to apply our thinking to businesses from every breed of category, and all sizes of business.

With our "heads and hands approach" we are able to become an extended part of your team - when and where you need us.

Strategy groundwork:
  • Market understanding
  • Immersion style qualitative research
  • Depth interviews (with consumers, stakeholders and experts)
  • Focus groups
  • Shopper research
  • Online research (web surveys, online immersions, online focus groups)
  • Syndicated studies i.e. womenNATION
  • Deskwork
  • Facilitation
  • Consumer Research Administration

Strategy design:
  • Idea generation
  • Concept development
  • Brand Architecture
  • Brand positioning
  • Marketing strategies
  • Brand planning
  • Market Segmentation
  • Workshop facilitation

Strategy into action:
  • Communication Plan development
  • Campaign design
  • Marketing and Brand Training
  • PR/Media liaison
  • Below-the-line campaigns
  • Guerilla and disruptive campaigns
  • Online campaigns (SEO, PPC, banner, viral)
  • Offline campaigns (advertising through appropriate media)
  • Direct campaigns

We have alliances with some of the best individuals and businesses in the country and are able through this to deliver all these services seamlessly to our clients as and when they are required without ever losing ownership and accountability for the end-deliverable.