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ABOUT US
Operating from our head office in Cape Town with business partners located in New York, Ireland, London and Australasia, our mighty team takes a fearless and goal-orientated approach to gain our clients unparalleled online success.

We're one of the few digital agencies that have managed to achieve top five search engine rankings consistently, and this across some of the most competitive keyword phrases around - our impressive portfolio includes a broad scope of clients across various industries.

R.O.I has a full online service offering including SEO, Paid Advertising, Online Reputation Management, Design, Development, Social Media, Content Creation, Content Rate Optimization and Mobile.

Search Engine Optimization

Search engine optimisation, or SEO, is the process of ensuring your website appears as high up as possible in organic search engine results when users look for a specific search term or keyword relating to your industry. If you want to be found online you need to rank, it's that simple, and SEO aims to ensure that every facet of your website is methodically organised and structured in a way that ensures better search engine and, in turn, user interest.

Paid Advertising

Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as 'pay per click' or PPC marketing, because most search ads are sold on a PPC basis. PPC provides highly effective, instant results which are achieved by isolating and engaging the exact target market of the client.

Online Reputation Management

Online reputation management {ORM} is the method of monitoring and addressing anything that is written about your brand or business on the internet. Since success is often largely determined by browser perception, {ORM} is an effective way to ensure your image is solid enough to keep existing clients and attract new ones

Design and Development

Your website is one of the most important marketing resources you'll ever invest so ensuring it looks like a supermodel and ticks like a Swiss watch is no wasted investment. Nothing else will work harder or longer for your brand and, whether targeted visitors log on or random browsers happen to stumble across your site, the goal of great website design is to ensure they like what they see and get what they need.

Social Media

Sites like Facebook, Google +, Twitter, YouTube, LinkedIn, MySpace, Digg (to name just a few), as well as millions of blogs and forums, are all constantly buzzing with user generated content and interaction - and it's time your business became the topic of choice. If you aren't using social media yet, you're missing out on a vast, untapped group of potential customers. These days almost everyone is plugged in and connected online - Facebook has more than 900 million active users and Twitter has almost 300 million. Professional social media services give you the tools needed to establish yourself in the centre of your target market - show people the faces behind the brand and inject trust inspiring personality into an otherwise faceless business, then watch it skyrocket.

Content

The content on your website has two equally important purposes. One is to clearly communicate with search engines, like Google, so they know what your website is about, and the other is to captivate readers. By ensuring your content is well written, concise, an adequate length and sufficiently optimized with keywords, you're one step closer to ranking better on results pages and therefore being found by more people who search for terms related to your industry online.

Content Rate Optimization

Conversion Rate Optimisation {CRO} relies on an expert mix of science and art to ensure your website performs like the ultimate silent salesman. It is essentially a testing process that helps you define how many people are visiting your site versus how many of them are taking the action you want them to - like buying a product, downloading a file, making a call or sending in a query - and why. People often brag about their site's high traffic volumes as a measure of success but it isn't really an accurate reflection. Conversion is directly related to sales and profits and is a far more telling, because traffic is essentially useless without it.

Mobile

Almost everyone has a cellphone these days and R.O.I. Media can help your business to take advantage of that fact. In Africa, mobile is by far the biggest platform and not having some kind of presence on it means you are missing out on countless opportunities to communicate with potential customers. Our mobile marketing services will help your business to embrace this complex and unique platform and make the most of its giant reach.

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