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ABOUT US

Britefire provides strategy, marketing and business performance improvement services, and helps organisations thrive in the complexity of today's online world.

We do this through consulting, training and managing projects that leverage our best-known characteristics - thought leadership, quality products and services, and innovative approaches to change.

Our values are simple - we take pride in what we do, we are passionate about how we do it, and we strive uncompromisingly to excel at the forefront of evolving business trends.

Training
Our training services include world class, leading edge courses, seminars, briefings and mentorships that inform, educate, inspire and empower participants. They are based on the very latest knowledge and skills, and bring people the best thinking and practices. Our training, loaded with current real-world examples, practical tools and techniques, is created and run by experts and is designed to bring non-technical marketers up to web-speed quickly and effectively.

The training programs cover all aspects of professional e-marketing (e-strategy, search engine marketing, e-mail marketing, website design, online advertising and PR, web analytics, web project management), as well as specialist areas (hotel e-marketing).

Consulting
Our consulting services use proven approaches for breakthrough thinking in order to develop and implement innovative web-based strategies and programs.

Our services include
- board-level mentoring
- vision and strategy development, implementation planning and execution
- implementation strategies for corporate transformation
- global brand development
- transforming your business and organisation for the online consumer
- globalization and localisation - reaching out to global markets, focusing on local markets
- reinventing the online brand
- targeted campaign design for the web 2.0 consumer
- reaching out to the new consumer
- site audits
- website design and development
- website re-design
- usability research
- marketing campaigns (e-mail, micro-sites)
- and more...

Project Management
Our project management services include professional project management practices that ensure you have the right projects, and that they deliver the best possible product, on time and within budget.

Our approach is to assemble the best possible team, to select the right strategy and to manage the projects through to delivery and hand-off. We will manage projects for you as diverse as building your website, evaluating and migrating to a new content management system, marketing campaigns, globalisation or localisation of your online business, web 2.0 microsites, eCRM implementation, design of online reservations.

And while we manage your projects we will mentor and train your people in the skills necessary to manage future projects. We will teach why project management helps you make things happen and we will help you integrate it into your organisation to create a culture of unparalleled professionalism.


The Principals

Godfrey Parkin
Godfrey is a consultant, trainer, entrepreneur, and strategist, with extensive international experience in marketing, research, applied internet technologies, and corporate training. His career spans twenty five years and thirty five countries, and his innovative work in strategy, marketing, business performance improvement, e-business implementation, and technology-enhanced learning has earned him global recognition.

Godfrey has worked with marketing organisations as diverse as Unilever, Nomura Bank, American Airlines, General Motors, Nestle, Honda, and DreamWorks. His long list of achievements include quadrupling the revenues of Credit Suisse's securities sales teams worldwide; radically transforming the marketing strategy of A.C. Nielsen's companies around the globe; starting and running several leading edge businesses; helping Canada's largest telecom make the culture-switch from old-fashioned phone company to a successful online provider; and transforming a US training department into the world's largest provider of project management e-learning.

Godfrey is integrally involved in furthering the development of e-marketing and corporate learning, and is an active member of the small international community of thought leaders working on the practical exploitation of web 2.0.

Godfrey speaks at conferences around the world, contributes to journals, newsgroups and leading edge blogs, moderates a number of global industry online forums, and is an active participant in the International Society for Performance Improvement.


Karen Parkin
Karen is an outstanding leader with an enviable depth of experience in Information Technology, advertising, new media, web development and e-commerce. She has a reputation for planning, execution, and delivery on complex high-pressure projects demanding sound business judgment, creative flair, and technical innovation.

She is passionate about everything she does and inspires people around her through striving uncompromisingly for the best. She believes strongly in the value of project management and communications for getting things done professionally. She has developed great understanding of multicultural work environments and international markets and is a recognized guru in internationalization and localisation. She moves with ease from large corporate structures to small entrepreneurial companies. Her mastery of state-of-the-art management processes and technology has been gained by "walking the walk" in major projects and in real-world business experiences.

Her extensive experience in innovation, creative thinking and implementation cover major companies like IBM, Dow Chemical Europe, the BBC, EURO RSCG (a subsidiary of Havas International), Lockheed Martin, Intel, The Humane Society of the US, and Marriott International. She has led teams in award winning online projects.

Her career culminated in her leading projects for Marriott Hotels International that took it from having a US-only web site to an international presence in 20 countries in 9 languages. Her intimate involvement with marketing and sales executives internationally and with Marriott's hotel properties taught her the intricacies of the hotel marketing business and earned her an enviable reputation for her "e" expertise, excellence in cultural awareness, customer service and project execution.

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