|For nearly two decades we have grown to be the largest independent South African market research company. We are proud of our local relevance, while continuously benchmarking ourselves against the global context. Ask Afrika fuses art and science in perfect unity, crafting solutions that enable credible conversations about challenges in today's dynamic business environment. |
National benchmarks on Service Excellence (Ask Afrika Orange Index®), Corporate Reputation and Trust (Ask Afrika Trust Barometer®) and Iconic Brand Performance (TGI Icon Brands®) are making us famous for providing South Africans with an objective perspective when considering these issues. By virtue of these national benchmarks and our inherent inquisitiveness, we provide our clients with insight into the landscape and industry trends that drive fundamental change at a macro level. These changes affect the market in its totality, hence shaping consumer choices and their expectations when they engage with brands.
We take a multi-disciplinary approach that combines statistical intellect and psychological perceptiveness with business acumen and industry understanding. This enables us to creatively unveil the answers to even our clients' most challenging business questions. An educated, intelligent and inquisitive staff complement operates within this framework, to give our clients the benefit of creatively applied research science packaged in a simple, actionable format. Our national fieldwork force enables large scale quantitative surveys for a number of our clients and TGI South Africa while the expansion of our African footprint gives us solid experience in a dozen African countries.
This unique operating model underpins our commitment to engage in long-term, strategic partnerships with our range of blue chip clients across the globe, continuously having credible conversations that drive business success.