60 is a multi-disciplinary, creative agency that combines experience and talent with new thinking and an innovative, collaborative business model, to deliver strategic and creative solutions to any brand challenge.
In the new economy, brands, companies and even individuals need to continually innovate in order to grow, build, create and empower. Our creative brand solutions span the entire media landscape and our strategies center on ideas that utilise innovation to engage with consumers in new and meaningful ways. As brands engage in conversations with their audience on mutual platforms, etching ever deeper into the very fabric of how we consume, create, share and behave, they need to 'add real value', in order to build long-term relationships. Our model places the focus back where it belongs: the development of big ideas that add meaning to the lives of those they engage with, in order to co-create brands that have relevance in the world. It also affords us a fee structure where our income is directly based on agency and client performance, according to an agreed set of objectives.
That is why collaboration, a coming together of individuals unrestricted by intellectual and geographical boundaries, is the backbone of our model. We believe ideas come to life when they are shared and that you are what you share.
Welcome to collaborative communication