In 2008 we opened our doors in Cape Town as a full service integrated ad agency with a single founding client who happened to be based in Lagos, Nigeria. "Peak", a premium dairy brand is part of FrieslandCampina WAMCO Nigeria, a multinational manufacturing company which is an affiliate of Royal FrieslandCampina of The Netherlands, the world's largest dairy cooperative with annual turnover of (Euro) 9 Billion and owned by 16,000 dairy farmers in the Netherlands, Germany and Belgium.
In Nigeria, FrieslandCampina is represented by 2 core brands: Peak and Three Crowns. Both are market leaders with 52% and 24% market share respectively and a marketing spend of over R100 Million a year. Despite this, challenges are enormous as the competitor landscape is cluttered with all the big global brands looking to aggressively grow their share in Africa's biggest market with over 170 million consumers. The country is urbanising rapidly as foreign retailers, like our own Shoprite group, move in confidently to take advantage of the growth.
We are proud to reflect that in our first 3 years of handling the Friesland Campina business as a start-up agency, we contributed to phenomenal Value Share Growth of 54%. That's a sustained average growth of 18% per year!
If your organisation is considering a move into Africa by launching your brands in selected countries beyond our borders, we would be more than happy to join you as your experienced communication partner. We produce world-class through-the-line advertising campaigns that deliver on objectives.