African Response was established in 2003 and is one of South Africa's top full service BEE market research companies. We are renowned for generating local consumer insights that drive marketing solutions for major brands in South Africa.

We are proud of our ability to go where others have not gone and we are constantly investigating untapped markets and new consumer trends, behaviours and attitudes. We pride ourselves on our exceptional ability to understand and interpret the needs of the South African urban and rural consumer. We continually strive to uncover better ways to understand our changing population and to use the insights that we gleaned from our research to help our clients grow their business.

We invest heavily in developing unique solutions best suited to the diverse South African market and through our affiliation with Synovate, African Response gives clients a competitive advantage through access to world-class market research solutions and techniques.