Fin Week "Marketing Services Company of the Year, 2008" Brand Leadership is an indispensible strategic partner for decision makers and brand builders who want to build great African brands and great global brands in Africa. Established in 2002, Brand Leadership was founded on a belief, confidence and empirical evidence that the brand is the soul of an organization, a valuable asset and a catalyst for business performance. We are passionate about Africa. Our refreshingly unique approach - Africa InsideTM - enables us to provide world-class integrated, multi-disciplinary brand and business solutions for African and global brands, inspired by a deep insight on African markets and consumers. Brand Leadership Group's pragmatic approach is honed by a successful track record building blue chip African and global brands that resonate with African and global consumers across the private, public and civil society sectors and industries. Our passion is building great African brands and global brands in Africa and the World.