|As a private higher education institution, the IMM Graduate School of Marketing (IMM GSM) is recognised as the centre of excellence in southern Africa for marketing education and learning, with a fine history of assessing, delivering and conferring marketing programmes and qualifications.|
The Certificates in either Retail Marketing or Sales Management provide the necessary knowledge for those entering these respective fields of marketing. On successful completion of any of these certificate programmes, students gain credits should they wish to progress to the Diploma in Marketing from the IMM GSM, which is one of the most sought after qualifications in business and puts the prospective marketer at the forefront of job applicants through its relevance to the marketplace and consistently high standards.
The Bachelor of Business Administration (Marketing) (BBAM) is a four-year degree in Marketing, made up of both compulsory and elective subjects and which provides an extensive understanding of the functional areas of business management, with a strong focus on the different aspects of marketing.
Excellent outcomes-based distance education allows you to study through the convenience and flexibility of distance learning. Distance learners gain new skills and knowledge which can be immediately applied in the workplace, while improving their work performance.
Alternately, students may select the option of supporting their learning process by enrolling for tuition support on a full-time or part-time basis at one of the IMM GSM-approved Student Support Centres nationally, which offer selected IMM GSM programmes. Students register directly with the IMM GSM, which confers the qualification.
Conducted in a face-to-face environment in Johannesburg, the Postgraduate Diploma in Marketing from the IMM GSM meets the ever-changing needs of the marketplace and is ideal for those who hold a degree, but not necessarily a marketing qualification. The programme is comprised of a high level of interaction as the number of students per class is limited and, because it is run on a modular, block release basis, students can enter it at various times of the year.
UK NARIC recognises all South African qualifications that are accredited by SAQA. IMM GSM graduates can be assured that UK NARIC will recognise the qualifications from the IMM GSM and compare them to specific levels with the UK education system. For further information visit www.naric.org.uk
The Academic Board of the IMM GSM is represented by the marketing industry of South Africa and academics from reputable universities and business schools in South Africa and abroad. This is the highest academic decision-making authority of the IMM GSM. It oversees all of the academic quality assurance processes to ensure that students receive the necessary knowledge, skills and expertise needed to meet the demands of the market place and excel within a dynamic and ever-changing working environment. The highly-qualified members of the IMM GSM Academic Board and their established committees ensure that the content and quality of the IMM programmes, supporting guides and textbooks are current and in line with progressive marketing principles and developments.
Furthermore, as the recruitment arm of the IMM GSM, IMM Recruitment, located in Johannesburg and Durban, is perfectly positioned to procure marketing staff for positions throughout South Africa. Similarly, IMM GSM students and graduates looking for employment in marketing may contact IMM Recruitment, which will endeavour to match them with relevant marketing positions within organisations.
The IMM GSM has offices in Johannesburg, Cape Town, Durban and Harare.