The CRF Institute is an employer brand research and marketing organisation that conducts the annual SA's Leading Managers, Best employers and Careers SA campaigns. The CRF Institute is an international organisation with operations in 12 countries on three continents. Over the last 19 years, more than 2,500 leading organisations around the world have participated in its campaigns. Please see www.crf.com. The CRF Institute has three campaigns: SA's leading Managers The SA Leading Managers campaign is a trusted, exclusive and high impact marketing platform that communicates leadership and management successes to your most important stakeholders, shareholders, partners, suppliers, employees, and associates (locally and internationally). This will ultimately serve to cement and maintain their confidence in your business. Best Employers The overarching aim of Best Employers is to certify and increase the visibility of leading South African organisations with a demonstrable commitment to 11 HR policy benchmark categories. Through this policy process the CRF Institute selects the best employer brands that qualify for exclusive promotion to talent each year Careers SA The Careers SA publication is the countries only ABC certified grad career guide to ensure top graduates. The guide gives graduates insight into various companies' culture and areas of business and the opportunities they offer.