Analytix Business Intelligence is a Proudly South African market research company that conducts integrated quantitative and qualitative research to deliver holistic consumer-centric insights, customer value propositions and marketing strategy.
We have natural strength in quantitative surveys (face-to-face, online, telephonic) and analysis that is enriched by significant expertise in gaining qualitative insights from ethnographic-style, in-home research to provide a 360-degree understanding of the consumer. We ensure you have the right information-based foundation to create successful marketing and communication strategies.
Our holistic and integrated approach also extends to business-to-business research, online employee surveys and media research.
Analytix BI are also experts at providing CONSUMER INTELLIGENCE (consumer geo-demographics, lifestyle and media information) based on our access to consumer databases in South Africa and Africa, focusing on: Automotive, Digital Media and Telecommunications, Financial Services, Food and Beverages, Healthcare.
In addition to a comprehensive desk research service, we have more than 80 affordable, pre-packaged consumer intelligence reports that are created by expert analysts - saving your valuable time and resources.
MARKET RESEARCH SOLUTIONS:
Market Needs Analysis
Advertising & Packaging Testing
Media Research and Profiling
Product & Pricing Analysis
CONSUMER INTELLIGENCE REPORTS
Consumer-based intelligence is an essential element of any marketing campaign as it provides a cost-effective analysis of the "big picture".
We have a library of more than 80 affordable, pre-packaged PowerPoint reports available for purchase on the following topics:
Digital Media and Telecommunications
Food and Beverages
South Africa: Consumer Segments
South Africa Media and Marketing
Our access to a multitude of databases in South Africa and Africa allows us to create customised intelligence reports based on your requirements and provide actionable information on a specific: country, market or consumer segment.
Focus Group Discussions
Face-to face surveys
We are able to conduct research across every province and LSM in South Africa. Through strong partnerships with fieldwork providers, we also have a significant market research capability across Africa, India and the UK.