Analytix Business Intelligence is a Proudly South African market research company that conducts integrated quantitative and qualitative research to deliver holistic consumer-centric insights, customer value propositions and marketing strategy. We have natural strength in quantitative surveys (face-to-face, online, telephonic) and analysis that is enriched by significant expertise in gaining qualitative insights from ethnographic-style, in-home research to provide a 360-degree understanding of the consumer. We ensure you have the right information-based foundation to create successful marketing and communication strategies.

Our holistic and integrated approach also extends to business-to-business research, online employee surveys and media research.

Analytix BI are also experts at providing CONSUMER INTELLIGENCE (consumer geo-demographics, lifestyle and media information) based on our access to consumer databases in South Africa and Africa, focusing on: Automotive, Digital Media and Telecommunications, Financial Services, Food and Beverages, Healthcare.

In addition to a comprehensive desk research service, we have more than 80 affordable, pre-packaged consumer intelligence reports that are created by expert analysts - saving your valuable time and resources.

MARKET RESEARCH SOLUTIONS:
  • Market Segmentation
  • Trends Analysis
  • Brand Positioning
  • Market Needs Analysis
  • Concept Testing
  • Feasibility/Viability Study
  • Advertising & Packaging Testing
  • Media Research and Profiling
  • Product & Pricing Analysis
CONSUMER INTELLIGENCE REPORTS

Consumer-based intelligence is an essential element of any marketing campaign as it provides a cost-effective analysis of the "big picture".

We have a library of more than 80 affordable, pre-packaged PowerPoint reports available for purchase on the following topics:
  • Automotive
  • Digital Media and Telecommunications
  • Financial Services
  • Food and Beverages
  • Healthcare
  • Nigeria
  • South Africa: Consumer Segments
  • South Africa Media and Marketing
Our access to a multitude of databases in South Africa and Africa allows us to create customised intelligence reports based on your requirements and provide actionable information on a specific: country, market or consumer segment.

QUALITATIVE RESEARCH
  • Ethnographic Studies
  • Focus Group Discussions
  • In-depth interviews
QUANTITATIVE RESEARCH
  • Face-to face surveys
  • Online surveys
  • Telephone surveys
We are able to conduct research across every province and LSM in South Africa. Through strong partnerships with fieldwork providers, we also have a significant market research capability across Africa, India and the UK.