Sound Media serves as the strategic arm of the company, responsible for creative conceptualisation, platform creation and logistics on all BTL projects. Through the group, we aim to deliver a unique, meaningful activation that stands out from the marketing clutter, creating brand excitement and effective engagement. Our philosophy is to exceed the expectation of the consumer, in a relevant manner, generating increasing ROI's for our clients. Our credentials allow us to take your campaign TTL where required.
Our core focus areas include:
The Sound Syndicate:
With a number of high profile DJ's, MC's and other well known personalities, The Sound Syndicate provides the entertainment line-up for any event. Whether your function is a small, intimate gathering of 50, or a product or corporate event reaching 500 plus, we will provide all AV, staging, security and insurance requirements.
Alongside the vast line up of DJ's and entertainers, The Sound Syndicate has close relationships with many of South Africa's top music industry bigwigs - including SONY BMG, Universal, Gallo, EMI, Just Music and Big Concerts - offering fully inclusive music, mobile and ringtone packages for your campaign. We also facilitate brand ambassador and sponsorship agreements.
The Sound Contact:
The in-house promoter division of Sound Media provides trained, effective and engaging promoter staff for activations around the country. The Sound Contact service is a complete A-Z; from booking retail stores and promoters to providing detailed feedback reports on sales, stock levels and competitor brands or promotions.
Our services include:
Brand specific training and briefing
Brand ambassador programmes
Point of Sale Merchandising
Sampling campaigns (Wet & Dry)
Hostessing Ongoing Promoter
To date, we have worked with some of SA's most loved brands, offering them the opportunity to engage with consumers in a relevant and educating manner. We are passionate about delivering promotions which are effective and engaging. We differentiate our positioning in this crowded market by offering promoters that are loyal, trustworthy and have a personality to suit your brand.
Sound Origin caters for all your youth marketing needs, focusing primarily on the primary and high school market. We have researched the market to provide a symbiotic relationship where all parties benefit from the union of brand, consumer and media platform. Sound Origin has a researched database of 27 000 schools nationwide - our close relationships with and understanding of their individual requirements means we can tailor suite your campaign to the right schools. Whether your brand needs exposure on the sports field, canteen, bathrooms, sporting attire or in computer centres, Sound Origin will identify and implement your campaign across a selection of schools who feed straight into your target market (based on demographic and psychographic research) ensuring your message is delivered in a non-abrasive, effective manner. With the ever-changing laws of marketing to children, we ensure our campaigns are not only law-abiding, but offer responsible exposure for your brand.
Our positioning statement is that of a media facilitator of technical mechanisms in a non-traditional media environment, to assist BTL campaigns.