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The IAB South Africa (formerly known as DMMA) is not a regulatory body, but a member-driven voluntary association seeking to grow the digital industry.

The IAB South Africa, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa.

The IAB South Africa currently represents over 250 members including 126 local online publishers and over 124 creative, media and digital agencies, between them accounting for more than 20 million local unique browsers and 568 million page impressions. Our aim is to provide our members with a platform via which they can engage, interact and address digital issues of common interest, thereby stimulating learning and commerce within the South African digital space.

The IAB South Africa represents the South African digital industry to all sectors including the marketing community, the media, the South African government and the public. We also act as the body through which international players can enter the South African digital market.