|We don't just build websites!|
Gloo is a strategic and creative marketing agency with a digital twist. While embracing traditional mediums, we look beyond these to the growing digital media space. We are an ideas-driven, technology powered and strategically minded agency leading the converging marketing landscape of the South African broadband revolution.
As media platforms merge (TV, OOH, In-store, Mobile and Internet), digital is being recognised as an increasingly effective tool within the marketing mix. With our unique and proven experience, Gloo is helping clients stand out from the crowd and engage with today's increasing number of digitally enabled consumers. We're helping brands and organisations harness the opportunities of the fast-changing digital media landscape, while finding new ways to connect with their audiences in a more relevant and engaging way.
We also look beyond the marketing message to see how digital can offer solutions to enhance business infrastructure and the way that organisations service customers as well as their own internal networks. These solutions often provide internal efficiencies on the one hand and utility to the customer on the other.
Despite the Gloo name only being born in 2005, our talented staff has been creating world-class solutions for over 20 years - from the earliest interactive CD-ROMs and websites in Europe to the latest viral campaigns, online strategies, Web and mobile platform developments, and emerging interactive television solutions launching in our local market today.
Gloo is proud to be South Africa's most awarded digital agency for both effective and creative work and to have been recognised as the nation's Digital Agency of the Year in 2007, 2008, 2009, 2010, 2011, 2012 and 2013. We were also named overall Advertising Agency of the Year at the 2012 AdReview Awards - the first time in the history of the awards that a specialist digital agency has been awarded this title.
With a full service operation and a collaborative mindset, Gloo has the proven abilities to create fully integrated digital campaigns, as well as targeted communication and platform solutions for all sectors of business. Our services include: strategy, communication design, user experience, competitor research, data & analytics, social media content planning, visual design and the technical development of solutions across the widest digital media space.
We pride ourselves on a fresh and innovative approach to our client relationships, developing unique and targeted solutions backed by strong concept and strategic thinking - not just pretty pictures.
Our clients are based across South Africa and into the wider continent and range from small business enterprises to international companies. This wide range of work allows our team to stay at the cutting edge of industry trends, while simultaneously guaranteeing clients the latest creative understanding, thinking and solutions for their brands.
Our agile company structure and experience also allow us to deliver innovation alongside well-tested and market-ready solutions, under tight deadlines and strict project management guidance.
Gloo has been integrally involved in helping develop the South African digital industry landscape over the past 10 years and was a founding member of the DMMA, which recently formed the IAB. We are also represented on the committee of the Creative Circle, which aims to help formulate standards and guide the digital and advertising industries into the future.
The team at Gloo has won more national and international awards for creative and effective marketing, than any other South African digital agency. These include awards at: Cannes, Echo, The Emmys, Promax/BDA, D&AD, CLIO, New York Advertising Festival, Design Indaba, Assegai, Caples, Webby, Midas, Bookmarks and Loeries (88 Loerie awards in the past eight years, including two Grand Prix).
We are the first SA-based digital agency to win for digital at D&AD and Cannes, and the first agency to win Gold at the Echo Awards (the world's largest direct marketing awards), as well as winning 10 recognitions at the Webbys (the world's largest online awards). Despite being a young company, we have accumulated more than double the creative and effective marketing awards of any competing agency.
If you feel that Gloo's experience may add value to your business, then please get in touch. We'd be happy to discuss your needs as well as present Gloo's portfolio of work.