|The Media Development and Diversity Agency was established to help create an enabling environment for media development and diversity that is conducive to public discourse and which reflects the needs and aspirations of all South Africans.” |
The Agency delivers on its mandate by the provision of grants and subsidies to media projects and the promotion of media development and diversity. MDDA also leverages resources and support through technical assistance, conduct and fund research, facilitate capacity building and advocate for media diversity.
The MDDA works primarily with historically disadvantaged persons and communities; priority is given to rural and poor communities as well as historically diminished language and cultural groups and inadequately served communities. Accordingly MDDA will continue to increase work done outside of Gauteng and the Western Cape.
The MDDA Board provides leadership and strategic direction to the Agency. The Agency complies with the Treasury Regulations and is audited annually by the Auditor General.