Billads has re-invented the traditional bill folder that is used to deliver the bill to customers within the dining environment. The new folders are designed for convenience, providing a pen, credit card and tip recess and are changing the face of transacting in upmarket establishments nationwide. Over 600 Restaurants, Coffee shops and Hotels including: Cafe' Nescafe', Europa, Villamoura, Piatta Groups and Protea Hotels to name but a few are focusing on providing their customers with an enhanced service and brand experience and are eager to replace the old folders with the new Billads Folders. Billads targets upmarket restaurants, cafes and hotels frequented by LSM 7 to 10 consumers and reaches a potential 5.5 million targeted consumers every month. ADVERTISING OPPORTUNITY : Two unique advertising opportunities exist on the inside of the Billads Folders as illustrated below. The advertiser may seek to create brand awareness for new and existing products. In addition Billads can be used as a call to action to surrounding retail stores or the next entertainment venue frequented. Billads communicates directly with the customer whilst seated in the comfort of a restaurant. Customers have easy access to a pen or mobile phone to record contact details. Further benefits: Up-Close-And-Personal - A unique interaction with customer. Simple And Uncluttered - High rate of spontaneous brand and product recall. Frequency Of Contact - On receipt of Bill on receipt of change. Extended Exposure - Lies open whilst payment is concluded. Real Time Response - By SMS and other call to action mechanisms. Maintenance - Units replaced frequently and whenever damaged. CONSUMER RESEARCH JUST IN: Research was run by one of the largest Pharmaceutical Companies based on one of their brands to test the effectiveness of the Billads product as an advertising medium, the results were conclusive as follows: 64% - Noticed the advertising, 78% - Recalled the Brand being advertised, 43% - Said the advertising would encourage them to make a related purchase. Further SMS based research showed that Billads received 4 times as many competition entries via SMS than other mediums used in a recent FMCG brand campaign.