GlobalEDGE was established in 2002 by research stalwart Graeme Taylor. Graeme saw an opportunity to offer the most robust and highest quality market research to an industry dominated by a few larger players. GlobalEDGE strives to offer better research which is client focused and actionable in its output. Since its inception GlobalEDGE has gone from strength to strength and the principles upon which it was established continue to this day with GlobalEDGE offering clients an international level of research excellence with an African understanding. In addition GlobalEDGE actively looks for and employs the best people in the market research industry, over time building a formidable and highly competent team which today is often praised by clients for delivery and output. “We consistently check ourselves against the best in the international market and measure our output against the vision for GlobalEDGE, we strive to deliver at 120% of the market” says Bradley Taylor who has taken the helm of GlobalEDGE since late 2008. “Our clients success is everything to us, we look for ways to help them grow their businesses and beat the competition” says Craig Taylor who now jointly runs the business with Bradley since 2009 leaving behind a successful career in marketing and sales and bringing to the team invaluable sales and marketing experience thus continuing with the vision of Graeme to “Bridge the gap” between research and marketing and sales. GlobalEDGE is a full service research house and prides itself on applying the very latest in technology to improve quality and speed up delivery to clients. GlobalEDGE boasts one of the fastest turnaround times in the industry and can offer clients access to tools not available elsewhere, thanks to propriety in-house developed solutions. “We look to technology to accelerate what we do” Brad can often be heard saying. GlobalEDGE recently launched a shopper panel of 1,500 households each scanning their daily purchases using in-house developed scanning technology which uploads the data in a real-time setting. This means that GlobalEDGE can offer clients access to more than 750,000 shopping missions per year in a “live” setting with access to LSM definition, actual shopping mission, lifestyle, U & A, segmentation and channel level information. “We are passionate about market research and we are passionate about our clients and their brands, that is what makes us different” says Craig.