Question: What happens to South Africans in December? Answer: The middle of the country spills out from the centre and floods the coastlines? 2 Dec 2008 Read more >>

Revlon Realistic has just completed yet another successful Instore Campaign giving away R20,000 Cash to one Lucky Winner, Betty Green, from Gillits in KZN. 17 Nov 2008 Read more >>

Over the past four years Umhlanga Rocks has become a festive season hotspot for locals and tourists alike, drawing in crowds of around 30 000 people a day to take part in what is being dubbed “The Beach Event of the Season”. 30 Oct 2008 Read more >>

It’s that time of the year again, when 18 000 runners (both Male and Female) prepare themselves for one of the most gruelling races in the world, the Comrades Marathon. The pain is not always limited to the runners as marketers trying to reach this generally well-heeled sector of the population are not geared up for a one-off annual event. 20 Apr 2007 Read more >>

Expanding Branding has been appointed by Zapop as a national sales agent for in-store media in the Shoprite Checkers Group. Zapop (Pty) Ltd manages the media listings and placements on behalf of the group Shoprite Checkers. 18 Jun 2006 Read more >>

The first ever Durban Sea Swim will be held on Easter Sunday at Vetch's Pier just south of uShaka Marine World, yet another event in the growing Durban calendar that is establishing the city on the world map as a specialist sporting events locale. 16 Mar 2006 Read more >>

Expanding Branding has announced the appointment of Anoka Balram who has taken up her position as a director and shareholder of the company.  15 Mar 2006 Read more >>

Expanding Branding has just launched its new website packed with over 13000 gift and clothing items. Historically the company has sourced giveaways and clothing for the many promotions that it undertakes on behalf of its clients and this activity has grown into offering a full-blown gift and clothing service to the market. 21 Sep 2005 Read more >>

It's getting close to that time of year when the economy starts to boil as the annual spending frenzy gets underway. And of course all the big manufacturers will be asking consumers to purchase their products, using SMS competitions and a promise of great prizes as the inducement. 13 Sep 2005 Read more >>

Looking for opportunities to get to the Comrades Marathon community of runners and their entourages but don't know where to start? Expanding Branding have a few options for participation that should appeal to marketers wanting to reach this very specific sector. 8 May 2005 Read more >>

Shoprite's patented new Gondola Posters are now available in KZN too, bringing the total number of stores to over 250. From the pilot project of just over 100 stores a year ago in Gauteng, the Gondola Posters are now installed in Gauteng, Western Cape, KZN, Eastern Cape, Northern Cape and OFS. 28 Feb 2005 Read more >>

The annual Zionist Church gathering at Mt Moriah will see about 4 million worshippers making the pilgrimage from or through Gauteng northwards along the M1 to Pietersburg in thousands of cars and buses, presenting an opportunity for marketers to reach a large number of people with a well defined family value system, through the toll-plaza goody bags that are prepared for cars and in bulk packs for buses. 28 Feb 2005 Read more >>

You simply can't get away from it. Just about every marketer would love to have some form of competition element to induce purchase and create loyalty but many just don't know where to start. Peeling away the complexity and offering solid advice is part of the total package from Expanding Branding, who specialise in both SMS and IVR (Interactive Voice Response) competition and information lines. 6 Feb 2005 Read more >>

With about 75% of buying decisions taking place at point of purchase its small wonder that the store has become the new frontier for the hearts and minds of the consumer, with colour, noise, smell, movement and every combination of these, the new ammunition. Traditionally, all of this has come at a huge cost to manufacturers. 2 Feb 2005 Read more >>