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MediaCom's new way of thinking has brought about a new way of operating. We're the leading initiators of change when it comes to planning and buying placement across media channels.
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Madex 2018: Discover why AI is the next big thingThe biggest next marketing trend, besides consumer personalisation, will be AI, states BrightEdge. Statistics like a 450% increase since 2013 in jobs requiring AI and an estimated global, annual spending of $7.3bn by 2022 on AI in retail, support this. Despite this, many South African brands still shy away from incorporating this growing technology into their marketing landscapes. Jarred Trembath, Head of Content & Social Media at MediaCom South Africa, will be explaining why this is a crucial mistake and why AI is the next big thing at Madex, which is being held from 6-7 June in The Marketing Academy theatre, Johannesburg. 5 Jun 2018 Read more

Be a brand - get socialTop brands worldwide have all had to come to terms with the fact that social media has turned the world of customer experience on its head. Managing customers' experience online has become a whole new ballgame, and a natural consequence of this changing digital landscape is that community management also has to evolve. To ensure that your customers' online experience is positive and eventually convert them into ambassadors of your brand, there are a few key elements that need to form part of your community management strategy. 16 May 2018 Read more

Growth hacking research and insights model: Why a 10% investment can and should equal a 90% ROIEvery marketer will smile at the thought of achieving an ROI of 90% for a 10% marketing investment. But is this achievable today? Well, in an era of consumerism with increasingly steep competition, it's no longer a secret that brands must leverage the science available for obtaining consumer insights to gain or maintain the competitive edge. The question is rather: which research methodologies are easily available, what are the most proven approaches worldwide, and what investment does it require to take on such an exercise in order to achieve optimum ROI? 27 Mar 2018 Read more

MediaCom SA puts people first by reaching B-BBEE Level 1Once again, MediaCom's "people first" philosophy has steered them to a leading position in the industry. The company achieved a Level 1 status for Broad-Based Black Economic Empowerment (B-BBEE) on 6 March 2018. This achievement is a result of MediaCom's view that procurement should be used not only to pursue commercial objectives but also to support and promote Supplier Development, Enterprise Development and Socio-economic objectives. 9 Mar 2018 Read more

MediaCom named as victor in global AkzoNobel Decorative Paints account reviewAgency adds South Africa, MENA, and Argentina to their roster after competitive pitch 7 Dec 2017 Read more

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Claudelle Naidoo, MediaCom's Head of Insights and New Business Director, on or +27 11 582 6745.

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