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MediaCom's new way of thinking has brought about a new way of operating. We're the leading initiators of change when it comes to planning and buying placement across media channels.
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That's what they would say, wouldn't they?Why brands should use the TWSTWT test to validate media research 19 Sep 2018 Read more

Adidas 'Create the New' with consolidated global media brief awarded to MediaComFor the first time in their history, adidas has consolidated its global media business. As part of the brand's drive behind their 2020 'Creating the New' strategy, adidas will align all areas and territories and has appointed WPP's MediaCom to execute the holistic approach from September 2018. 5 Sep 2018 Read more

2018: The year of the great battle for dataIf you are in the marketing, branding or advertising industry, you have probably heard the term 'spray and pray' approach. This is usually in reference to campaigns that are executed without a solid strategy, research or consumer insight. 8 Aug 2018 Read more

Diversity matters... and four other learnings from the 2018 Cannes Lions FestivalAs the dust settles on the 65th Cannes Lions Festival of Creativity, it's time to reflect on the key trends and learnings that emerged from adland's biggest annual gathering. Here are five insights that South African advertising and media agencies should take note of if they want to stay relevant, create inspiring work, and appeal to our unique country's diverse and intricate audiences. 10 Jul 2018 Read more

MediaCom and Forever Changed partnership putting cancer survivors first in SA's workplaceMediaCom's philosophy is to always put "People first." This mindset guides the company's criteria in everything they do, including partnerships. Forever Changed was, therefore, the ideal fit. As a cancer awareness and education initiative aimed at empowering cancer survivors and their caregivers - especially in the workplace - this campaign linked perfectly with MediaCom's approach to making a real and lasting impact in people's lives. With South Africa being ranked in 50th place on the list of countries with the highest cancer prevalence rates (Source: Health24), it is imperative that South Africans are armed with education-based campaigns like Forever Changed. 28 Jun 2018 Read more

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Contact MediaCom

Claudelle Naidoo, MediaCom's Head of Insights and New Business Director, on or +27 11 582 6745.

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