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The best car adverts of 2016Ad agencies who have the pleasure of working with automotive companies know that cars are the ultimate tool for lifestyle branding. The right vehicle is so ingrained into consumers' mindsets that the adverts don't even just have to be about the car anymore, but about the kind of consumer who wants to buy them. So, with that in mind, here are three of our favourite car adverts for 2016. 30 Nov 2016 Read more

The best ways to spend your lottery winnings, according to expertsAt one point, we have all played the lottery. We confidently chose our numbers, paid for our tickets and waited in anticipation for the draw. When the results were released, chances are high that, like the vast majority of other players, you crumpled up your ticket and threw it away in disappointment. That is, until the next time that you decided to give it another go! 16 Sep 2016 Read more

2016's top five creative campaignsWhat makes a great ad campaign? While many of the creative campaigns that appear on our televisions or social media platforms look like they cost the equivalent of a Powerball win, the success of an ad lies not in the amount of money spent but, rather, the type of content that is delivered. 25 Oct 2015 Read more

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