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The first 24 hours - What the world had to say about #JunkStatusMeltwater, the global online media intelligence provider, has released a report analysing editorial and social media responses in the first 24 hours following South Africa's recent credit downgrade to junk status. While predicted by economists and analysists for some time, the announcement made by ratings agency Standard & Poor's Global, still sent tremors across the financial world that could be heard echoing across social and editorial media the world over. 6 Apr 2017 Read more

Meltwater secures $60m debt funding with Silicon Valley Bank, Vector CapitalMeltwater, a global leader in media intelligence solutions, has announced that it has closed a $60m debt funding round with Silicon Valley Bank, and Vector Capital in order to ramp up strategic acquisitions. 13 Feb 2017 Read more

You can't manage what you can't measureThe African marketing landscape is changing, and changing rapidly. Today, businesses are forced to adapt to an increasingly internet-savvy consumer, or face being left behind. Building a successful online marketing strategy and measuring its ROI however, takes experience, careful planning, and access to the right data. 24 Oct 2016 Read more

Meltwater Outside Insight - Growth-hacking your marketing strategyJoin Meltwater and 150 of South Africa's top marketers in Johannesburg on Thursday, 8 September, for a complimentary evening of creative cocktails and innovative insights. Listen to some of the country's leading marketing professionals share how you can growth-hack your marketing strategy to drive customer acquisition and loyalty. 25 Aug 2016 Read more

Meltwater JHB event: Growth-hacking your marketing strategyJoin Meltwater and 150 of South Africa's top marketers in Johannesburg on Thursday, 8 September, for a complimentary evening of creative cocktails and innovative insights. Listen to some of the country's leading marketing professionals share how you can growth-hack your marketing strategy to drive customer acquisition and loyalty. 22 Aug 2016 Read more

Today: Meltwater's free webinar with 2016's #1 Digital Marketer, Jeff BullasJeff is a Forbes Top 10 social media influencer and a Global #1 content marketing influencer, who learned the secrets to growing web traffic without paying Google or Facebook a cent. He works with companies and communications executives to optimise their online, personal, and company brands with digital content and social media marketing. In spring 2016, he was named #1 Global Digital Marketing Influencer by Onalytica. 17 Aug 2016 Read more

Jorn Lyseggen wins The Europa Hall of Fame Award honouring the best tech startups in EuropeThe Europas Startup Conference and Awards by TechCrunch to celebrate Europe's brightest and best tech companies, has honoured Jorn Lyseggen, the founder and CEO of Meltwater, with The Europa Hall of Fame award. 22 Jun 2016 Read more

Adapting to digital change in West Africa - A Meltwater business lunchThe African marketing landscape is changing, and changing rapidly. There are now over 48 million internet users in Nigeria alone, and according to the National Communications Authority, Ghana boasts a staggering 65.74% mobile internet penetration rate. Today, businesses are forced to adapt to an increasingly internet-savvy consumer, or face being left behind. Building a successful online marketing strategy and measuring its ROI however, takes experience, careful planning, and access to the right data. 2 Jun 2016 Read more

Zubair TimolIn 2001, entrepreneur Jorn Lyseggen founded Meltwater with only US $15,000. Operating from an old shipping container in Norway, offered to him by a friend as a free workspace, Jorn brought a team together and built the company. Meltwater is now a global leader in online intelligence, with 50 offices on six continents and 25,000 corporate clients. 1 Jun 2016 Read more

Heidi MyersBrands that stand the test of time have very particular behaviours and characteristics that make them timeless. They evolve as their audience does and build on their success. They have also stared failure in the face and overcome some not-so-proud moments. 23 May 2016 Read more

Zubair TimolAccording to World Wide Worx and Fuseware's South African Social Media Landscape 2016 study, a quarter of all South Africans - 13 million people - now use Facebook. This means that if businesses want to continue to build their brand and capture the attention of their customers they need an online presence. It also means that people are turning to their favourite social media platform to find new products, to engage with ones they already use and to find out what is going on in the world around them. Now, more than ever, maintaining a competitive edge, getting new customers and staying current is dependent on your online presence. 20 May 2016 Read more

Zubair TimolThe spirit of entrepreneurship is something typically associated with people who have innovative ideas and are looking to start or grow their business. But that this kind of spirit and drive should be incorporated into the business model of every company. 29 Apr 2016 Read more

Zubair TimolThere is a symbiotic relationship between PR and content marketing that PR agencies in the region should take advantage of to gain more credibility for their clients. Creating quality content has major benefits for a brand's search engine optimisation efforts, social media engagement, and its credibility. Additionally, offering content marketing services will make the role of PR even more vital to brands. There are several different routes you can take to make that happen. 19 Apr 2016 Read more

Heidi MyersInternational Women's Day (March 8th 2016) - now in its 26th year - there's a lot to celebrate. Women's rights have risen up the political agenda, many countries have made progress towards eliminating gender discrimination and we're also seeing the introduction of initiatives to ensure the fair representation of women within senior political roles. 8 Mar 2016 Read more

Heidi MyersIn an age where web traffic reports, sales figures and social media followers can all be analysed in a heartbeat and business leaders are under pressure from finance directors, the onus falls on marketing to quantify how its mix of activities affect the bottom line. 15 Feb 2016 Read more

Zubair TimolAs every leader knows, one of the most important, yet most difficult responsibilities is nurturing home-grown talent. I recently read that 36% of global employers are struggling to find candidates with the right skills to fill positions1. Coming from a business with an entrepreneurial culture, I've learnt that it's important to know about an employee's career goals and aspirations. If, as a manager, you don't know how to nurture your team, you could end up with a skill gap that's difficult to fill. 12 Feb 2016 Read more

Heidi MyersWhen it comes to brand buzzwords, you've probably heard them all: brand engagement, brand development and brand loyalty, but have you heard of brand attachment? And, how is it any different from brand loyalty? Ultimately, in the same way that people can become attached to another person, they can also - for many reasons - become attached to a brand. 11 Feb 2016 Read more

Dries BadenhorstThe digital universe is expanding and evolving. Are you? Digital methods open new windows to engage with customers, employees, stakeholders and partners across the web, social and mobile much more efficiently... 28 Jul 2015 Read more

Leigh AndrewsShh. 'Digital influence' is meant to be something mystical and vague. That's no longer the case, following the Meltwater African Brain Food event, where all aspects of digital influence were unpacked... 6 Jul 2015 Read more

Leigh AndrewsWhen an industry event's held after hours, and within a week of receiving the invitation the web link says the event is fully booked, you know it's a topic people are really interested in. That's exactly what happened with the recent Meltwater 'Outside Insights' launch event, held at the African Pride 15 on Orange on 18 June... 3 Jul 2015 Read more

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