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Global Mouse rebrands to Roering Creative KinRoering Creative Kin is not a new agency. Its backbone is Global Mouse, a design and communications agency fashioned on The Little Mouse Who Roared, following the ethos of nimble, strong conceptual design with effective advertising, punching above its weight, with a global reach. Global Mouse's continuing twenty-year legacy of servicing the entire Discovery Group, establishes them as keen, effective and weighty players in the industry. 31 May 2017 Read more

What makes a great workplace?Hands up anybody who leapt out of bed this morning and yelled, "Yes, it's Monday, I can't wait to get to work!" Anybody? But you know what, some people probably did... The world of work - even what we define as work - is changing. And that might just be a very good thing indeed. 3 Aug 2015 Read more

Managing for creativityCreativity is like oxygen: hard to package, order around, and create - yet without it we would die. Also like oxygen, it fuels fires: business, ideas, and social movements. Clients will pay good money to tap into it so that their bottom line benefits. 28 Jul 2015 Read more

The art of advertising to a teenagerI have four teenagers - two boys, aged 16 and 18 and two girls aged 17 and 19. 22 Jun 2015 Read more

The incredible lightness of being unreasonable"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." ~ George Bernard Shaw 17 Mar 2015 Read more

Simplicity is really complicatedSome of the best-loved advertising campaigns in the world have been the simplest. 24 Feb 2015 Read more

Musings on the big idea in advertising"Unless your advertising contains a big idea, it will pass like a ship in the night.
I doubt if more than one campaign in a hundred contains a big idea."-David Ogilvy.
 21 Jan 2015 Read more

The power of storytelling in advertisingSome people believe there are only seven distinct storylines - overcoming the monster, rags to riches, the quest, voyage and return, comedy, tragedy and rebirth - from which all stories are written. Others, like Georges Polti, believe there are as many as thirty six dramatic situations. 25 Aug 2014 Read more

About Us
GLEN ROERING FOUNDED RCK, FORMERLY GLOBAL MOUSE, IN 1994.
AT THAT TIME HE WAS THE ONLY EMPLOYER AND THE ONLY EMPLOYEE.
WE ARE NOW AROUND 80 STRONG.
BRANDING/DESIGN
Branding is the strengthening of a product (or services) and name recognition as a result of an advertising or promotional campaign. Design is a graphic contrivance, which seeks to convey a defined message in the most effective way possible.
PRODUCTION
Production as the name suggests, is concerned with producing and procuring the material which creative has presented to client. Production must ensure that the solution is close enough to creatives’ vision, but is also affordable to the client.
MOTION
Motion refers to a specialized sub-division of creative, which is responsible for 2D/3D animation, visualization and many allied skills. It is a distinct advantage to have such capabilities integrated into the creative set-up.

ACTIVATIONS
Activations and experiential marketing is a useful part of the marketing mix, that, in essence, enables new consumers to experiment with the product or service. Activations can also reach niche markets in an effective way.
DESIGN/BTL
Design comprises graphic disciplines which are not focused on advertising per se and may include Corporate Identity and logo developed. BTL refers to Below-The-­Line i.e. tasks not remunerated through commission.
DYNAMIC PUBLISHING
Dynamic publishing is a growth area – and with good reason. Dynamic publishing presents text in tandem with interactive visual or audio material – enabling the reader to drill down to personalized areas of interest. Static text struggles to compete.
CONTACT US
AND WE WILL GET BACK TO YOU
LOCATION
1 Brian St. cnr Peter Place, Lyme Park,
Sandton | PO Box 3079 Randburg 2125
South Africa
PHONE
+27 (0) 11 513 7700
FAX
+27 (0) 11 513 7710
E-MAIL
We look forward to hearing from you.
info@rck.co.za
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