Fresh Eye's Oliver Hermanus keeps it realFresh Eye Films and Goodcop director Oliver Hermanus, who is recognised as one of South Africa's top long form directors, were approached by Ogilvy Cape Town to collaborate on a campaign for Metropolitan. 7 Oct 2016 Read more >>

Matthew Jankes signs with Johnny GunnJohnny Gunn, a Fresh Eye Films initiative, is delighted to announce the return of Matthew Jankes from London. 29 Feb 2016 Read more >>

2016 - Bring it on!Fresh Eye and their slick counterparts at Johnny Gun and goodcop have been hard at work over the past few months turning out some stellar spots. Along with producing the good stuff the shop has signed on some Fresh new talent. 1 Feb 2016 Read more >>

Fresh Eye signs on GoodcopFresh Eye Films has long been a production house associated with a diverse array of extremely talented directors and top quality production. Goodcop, under the leadership of Laurence Hamburger, is a shop brimming with new ideas and a stable of directors who are keen to push the boundaries of what is possible. 1 Jun 2015 Read more >>

Another epic journey of discovery from Fresh Eye Films' Greg FrancoisFresh Eye Films director Greg Francois teamed up once again with the creatives from 140BBDO to create another epic journey of discovery for Three Ships Whisky. This time, the journey wasn't to be on motorbikes but on a hand-built 1947 Beechcraft 18 aircraft. 13 Apr 2015 Read more >>

Orange Babies "Borrowed Time""A promise made, is a promise kept" is how this beautifully emotive ad came to life. Having been at the Orange Babies launch and being so moved by the passion of everyone involved, Cindy Lee made a promise to make an ad for them, and a year later together with Fresh Eye Films, she delivered on her promise. 16 Mar 2015 Read more >>

Bevan Cullinan scoops PromaxBDA GoldFresh Eye Films director Bevan Cullinan emerged as one of the big winners at the 2014 International PromaxBDA awards in New York where he won Gold in the General Channel Image Spot for M-Net's GaryNet campaign. 23 Jun 2014 Read more >>

Fresh Eye Films #ReFreshFresh Eye Films has a brand new website and new company identity showcasing its diverse array of talented directors and their work. Building on Fresh Eye's long-standing success Executive Producers Gavin Gillespie and Mario Bozzone commissioned the talented team of Jana+Koos. 7 Apr 2014 Read more >>

Fresh Eye's Bevan Cullinan wins big at PromaxBDA Africa awards 2013Along with the "Best Director" gold for the M-Net GaryNet campaign, Bevan won three other golds, a silver and bronze, including a clean sweep in the "Best use of Humour" category where he took all three statues. 29 Nov 2013 Read more >>

Gary the Tooth Fairy - refreshedM-Net's nemesis is back. Gary The Tooth Fairy has launched his attempt at providing alternative entertainment through his misguided channel offering: "GaryNet". This character has done incredibly well for M-Net. A fictional character that lives inside a TV commercial has gained in excess of 180,000 followers on Facebook with South African's responding well to a campaign strategy that relies on the poster child of the commercial slating the product. 14 Oct 2013 Read more >>

Fresh Eye Films, Johnny Gun and The Space agency wins an Orchid for Wits HospiceThe recent Wits Hospice commercial, shot by Fresh Eye's Johnny Gun division and The Space ad agency, is getting some great attention - and an award - an Orchid Award, to be exact. 12 Aug 2013 Read more >>

Fresh Eye Film Production's Johnny Gun pairs With UN Aids and Show Me Your NumberJohnny Gun, the new generation director division of Fresh Eye Film Productions, has paired with UN Aids and the Show Me Your Number HIV and AIDS prevention project, to produce a public service announcement (PSA) commercial to create public awareness about the dangers of silence surrounding HIV and AIDS. 18 Jul 2013 Read more >>

Johnny Gun shoots new M-Net commercialJohnny Gun, a Fresh Eye Films initiative, shot M-Net's latest commercial with only two days for preparation and job completion. 3 Jul 2013 Read more >>

Fresh Eye Film Productions launches Johnny GunFresh Eye Film Productions is proud to announce the launch of a new division, Johnny Gun, aimed at identifying, nurturing and supporting the new generation of directing talent in the South African film industry. 26 Jun 2013 Read more >>

Fresh Eye and JWT create a pull for Ford FigoThe new Ford commercial has materialised through a great effort by Agency JWT and production house Fresh Eye Film Productions. 4 Feb 2013 Read more >>

Fresh Eye and Bevan Cullinan shoot new DStv commercialDStv's latest commercial was recently shot by Bevan Cullinan of Fresh Eye Films. A continuation of a series of ads, this one shows a range of activities that can now be done courtesy of your PVR freeing up the time. 11 Jan 2013 Read more >>

We have had a great year with interesting and challenging projects. Agencies have been very open to workshopping boards with us, and re-presenting to client - maybe this is a trend or we have just been lucky. Great creative work has come our way with the reel expanding, showing Cindy's capabilities and strengths. 13 Dec 2012 Read more >>

Game Stores festive season ad campaign kicked off with a bang in the form of a quirky new offering from Ogilvy Durban. Produced by Fresh Eye Productions and Directed by Dani Hynes, the ad, takes an offbeat look at the crucial elements of the festive season. The Festive instalment of the campaign plays on the classical retail driven urge to express love through gifts and decorations, then turns it on it's head in a totally new and surprising way. The physical humour in the boards and the need for each ad to look different in order to surprise audiences every time were crucial elements to capture. 5 Dec 2012 Read more >>

Morrisjones and Fresh Eye's Cindy Lee adds an interesting fragrance to the new RubyBox viral adFresh Eye Production's Director Cindy Lee, and producer Brian Critchfield recently directed the RubyBox "Come to Me" ad for Morrisjones. The commercial for the monthly sample gift box service, provides a clever and quirky dose of risqué humour that will see its fare share of viral distribution. Expect the unexpected with this ad, which doesn't hold back to deliver its offbeat and naughty sense of humour. The ad was shot on location in studio in a single day and Cindy worked closely with the Morrisjones team of Angel Jones, Margarita Karvouniaris and Bernie Da Silva. As with any medium utilising humour, timing and delivery become paramount to the final success of this commercial, and Cindy draws an excellent performance out of the scene and actors. 27 Nov 2012 Read more >>

Fresh Eye Film Productions' Dani Hynes directs Vodacom's new smart innovation adThe new commercial for Vodacom's Smart Plan contract package, created by Draftfcb and directed by Dani Hynes of Fresh Eye Film Productions, firmly places the network operator as the home of smart technology. The ad mixes up a musical ensemble with a dapper cellphone cyborg to entertain viewers, and carry the message across in a fun and engaging way. 21 Aug 2012 Read more >>

Director Johnny Cohen and producer Ashley Kadish return home to Fresh Eye Film ProductionsFresh Eye Film Productions recently welcomed back commercial director Johnny Cohen and producer Ashley Kadish to its growing team of some of the best directors and producers in South Africa. 6 Aug 2012 Read more >>

Fresh Eye's Supa directs DStv Care More promoRecent addition to Fresh Eye Film Productions, director Supa Mbele, has finished off his first project for the company - a DStv Care More initiative commercial. 20 Jul 2012 Read more >>

Bevan Cullinan wins gold at Promax|BDA AwardsFresh Eye Film Director, Bevan Cullinan, has done it again at this year's Promax Awards. The director scooped Gold in the Television, Cable, Satellite and Online Content Platforms category, for his commercial for DStv - 'Making Memories'. In 2009 Bevan scooped seven awards (three Gold, three Silver and a Bronze) for the DStv 'Guess Who?' television commercial series in New York. 25 Jun 2012 Read more >>

Revlon's Love Her Madly gets the quirky touch of Fresh Eye Film ProductionsThe new ad for Revlon's Love Her Madly™ fragrance is best described as a beautiful, (really) short film about two people who meet by accident on a night that should pass by unnoticed. 30 May 2012 Read more >>

Fresh Eye Film Productions busy Q1As 1st Quarters go Fresh Eye Films has had a busy one. Not only have they signed up promising young director SuPa, but they have had cameras rolling across a host of different projects. 21 May 2012 Read more >>

Fresh Eye's new Supa directorFresh Eye Film Productions welcomes a new member, Supa Mbele, to the team of directors. 26 Apr 2012 Read more >>

Euro RSCG and Fresh Eye tells the story of a little bakery with a not-so-little secretThe new commercial for financial services company, PPS, is an excellent example of the magic that great production and vision can bring to a simple concept. Produced by Fresh Eye Film Productions and Directed by Jonathan Parkinson the commercial creates a period piece set in a quaint, yesteryear village. The ad, conceptualised by 4D Euro RSCG, makes use of a busy European street to tell a story of a little bakery with a not-so-little secret and why one baker continues to sell more bread regardless of what our hero tries to do. 4 Apr 2012 Read more >>

Fresh Eye captures spirit of Hilux's Dakar debutToyota's remarkable performance in the Dakar rally has become the focus of their new ad for the Hilux. 2009 Dakar champion Giniel de Villiers took the Hilux in its debut in the Dakar to a third place finish. The concept was conceived by Agency Draftfcb and brought to film by Director Jonathan Parkinson for production company Fresh Eye Film Productions. 15 Feb 2012 Read more >>

Draftfcb and Fresh Eye capture the spirit of the Toyota Yaris DriverThe recent Toyota Yaris commercial, conceptualised by Draftfcb, produced by Fresh Eye Film Productions and directed by Jonathan Parkinson, is a young and fun look at setting the pace in all aspects of one's life, while capturing the spirit of the car and its intended market. 27 Jan 2012 Read more >>

Fresh Eye and 140 BBDO tell the legendary tale of Three Ships WhiskyWhisky has travelled the world and become a distinguished beverage of choice for many discerning individuals. Amongst them are the Scots, who, with their own distinct brand of whisky, are seen as connoisseurs of the drink. The new Three Ships Whisky television advert conceptualised by 140 BBDO and filmed by Fresh Eye Film Productions Director - Greg Francois builds on this, along with the pioneering spirit embodied in the distillery's history. 24 Jan 2012 Read more >>

Fresh Eye Film Productions - a year in review for Jonathan Parkinson and Martina Schieder"It's time to rethink approaches, be smart and be just as creative in the approach to work." 8 Dec 2011 Read more >>

Fresh Eye Film Productions - a year in review for Bevan Cullinan and Graham BlackGraham Black joined Bevan Cullinan in April of 2011 and the two have quickly developed into a tight-knit team with a very close working relationship under the Fresh Eye banner. As with many in the industry, this year was about smaller budgets for the team without losing value. 8 Dec 2011 Read more >>

Fresh Eye Film Productions - a year in review for Cindy Lee and Brian CritchfieldIn their own words, 2011 was "an incredibly busy year" for Cindy Lee - Director at Fresh Eye Film Productions, and her producer Brian Critchfield, with amazing spots for Virseker, kalahari.net, McDonald's, Kellogg's, Supa Quick and Jet, to name just a few. 7 Dec 2011 Read more >>

Fresh Eye Film Productions - a year in review for Greg Francois and Gary JamesFor Greg Francois, Director at Fresh Eye Film Productions and his producer Gary James, 2011 was filled with far off destinations and large canvas projects that challenged them technically and creatively. 6 Dec 2011 Read more >>

Fresh Eye Film Productions - a year in review for Dani Hynes and Melanie Curtis2011 was the year Dani Hynes and Melanie Curtis met for the first time. Instead of standing around looking awkwardly at each other they just jumped straight in. 11 jobs in eight months later and it feels like they have been together forever. 5 Dec 2011 Read more >>

Euro RSCG and Fresh Eye's 'How did they do that?' ad for Revlon's new Illusion fragranceRevlon's new fragrance, 'Illusion', provided production house, Fresh Eye Film Productions, with an opportunity to create some fun visual effects for the ad commissioned by Euro RSCG and shot by Fresh Eye Film Productions Director, Dani Hynes. The ad makes use of some clever behind-the-scenes tricks to create an illusion, in line with the fragrance's name and desired effects. 31 Oct 2011 Read more >>

Fresh Eye and Volcano Advertising paint the town red, blue, orange, yellow, green for DuluxCommissioned by Volcano Advertising, the new Dulux television commercial was a tour de force for production company Fresh Eye Film Productions. Highlighting the world of colour possibilities that Dulux embodies the ad involved some impressive paint jobs within a very limited time schedule. 27 Oct 2011 Read more >>

Fresh Eye Film Productions takes us on a trip down memory lane for SteersSteers' new Hero Roll ad is a fun and nostalgic look back at some of the old heroes we've loved through the years. Briefed by TBWA Hunt Lascaris, Fresh Eye Film Productions and director Bevin Cullinan had to turn the script into a visual trip down memory lane. 24 Oct 2011 Read more >>

Lowe Bull CT and Fresh Eye create and blow Hansa's VuyozelaThe latest instalment of the Hansa 'Vuyo' series of ads is hitting our screens and contains a few interesting faces. The ads have been a winner since their inception all revolving around the free-thinking and loved Hansa hero, Vuyo, who drifts off into thought about the success of his business ventures, all based on some everyday event. 4 Jul 2011 Read more >>

Fresh Eye and Halo Advertising create memories with Geely LCCar advertising is often the hardest category to cut through with, but the latest ad for the newly introduced Geely LC brand is one spot that really captures the spirit of the car itself and its target market. Commissioned by Halo Advertising, Fresh Eye Productions and its director Dani Hynes were tasked with bringing to life the emotion associated with your first car and the lingering effect it has on the rest of your life. 28 Jun 2011 Read more >>

The Agency and Fresh Eye's TV set heads celebrate one year of TopTV's mind-blowing entertainmentWith the recent first birthday milestone of TopTV, the channel wanted to celebrate it with a new and exciting promo campaign showcasing their wide range of mind-blowing content. For this, TopTV's advertising partner 'The Agency' turned to Fresh Eye Film Productions director Jonathan Parkinson, who, with 17 years experience in the industry, remains one of the premier commercial directors in South Africa, and perfectly positioned to shoot the promos. 25 May 2011 Read more >>

TBWA and Fresh Eye team up to recreate epic Mainstay TV adIn the 1980's, Mainstay television commercials delivered a vision of island paradise that wowed parochial, South African TV viewers. Greg Francois, from Fresh Eye Film Productions, was chosen by TBWA Hunt Lascaris to replicate the visual magnificence of the past and still impress a now more travel-exposed audience. 14 Jan 2011 Read more >>

Draft FCB and Fresh Eye director give Ingram's a modern twistIt isn't often a television commercial elicits genuine, spontaneous amusement from its audience. The latest commercial for Ingram's Camphor Cream taps into the human truth of wanting to impress a girl. However, in this case, chapped, unsightly knees won't cut it. 10 Dec 2010 Read more >>

Precision direction of new Dunlop TV ad by Fresh Eye directorDriven by precision. That was the message Fresh Eye Film Productions' director, Greg Francois, stayed committed to as he directed the latest television commercial for leading tyre brand Dunlop. 23 Sep 2010 Read more >>

New director at Fresh EyeInternationally renowned director Greg Francois has joined Fresh Eye Films, bringing a new element to the production company's diverse portfolio of talent. 13 May 2010 Read more >>

Parkinson turns fantasy Telkom commercials into futuristic masterpiecesThe latest in the series of Telkom 2010 FIFA World Cup television commercials may be magical to watch, but it was a test of technique for the director. The Agency chose Jonathan Parkinson from Fresh Eye Film Productions to make their challenging concepts come alive, but he had to overcome a major obstacle - getting twenty-five small children to act with no background, just their imaginations. 25 Nov 2009 Read more >>

Fresh Eye director gives Nando's ad a fun twistNando's latest television commercial is a send-up of South Africa's parliament ministers. Their high-flying spending is used to contrast the latest, good-value offer from Nando's - three peri-peri wings and chips for only R19.95. 11 Nov 2009 Read more >>

Fresh Eye teams up with Edgars to produce unique fashion adsTwo cameras and a high frame rate were the answer to gale-force winds during an Edgars fashion TV commercial shoot in Cape Town recently. 30 Oct 2009 Read more >>

Female colloboration produces new Cell C 'winc' adsAimed at women, an advertising concept by women, TV commercials directed by a woman and an all-women cast. That sums up the latest Cell C commercials to promote a new product called ‘winc' (women incorporated). 28 Oct 2009 Read more >>

McDonald's TV ad director says it's all about castingA huge part of TV commercial success is based on the right casting. That is the opinion of Fresh Eye Film Productions director Cindy Lee. She is referring specifically to the two latest TV commercials for McDonalds called ‘Wink' and ‘Shout'. She says it's the believable character performance of the actors that make hard-working retail ads entertaining and, therefore, very watchable. 7 Oct 2009 Read more >>

Bevan Cullinan scoops a Loerie Craft for DirectionBevan Cullinan's direction of the three DStv ‘Guess Who's Been Watching?' commercials has been applauded worldwide. Conceptualised by Studio Zoo, the campaign has won awards from US to Ireland and now the South African Loerie award judges have also recognised their brilliance. The campaign was awarded a Silver Loerie and one of the ads, ‘Lunch Box', was singled out for a Loerie Craft for Direction. 5 Oct 2009 Read more >>

Fresh Eye and Clearwater back with M-Net's Gary the Tooth FairyFresh Eye Film Productions Director, Bevan Cullinan, has donned a tutu again for another entertaining venture as ‘Gary the Tooth Fairy' in M-Net's ‘Bring on the Magic' campaign. 16 Sep 2009 Read more >>

Parkinson directs groundbreaking special effects commercialGroundbreaking special effects were used to unravel a dress, a cupboard, a picture, a carpet, a bed, a dressing table - actually an entire room - in the latest television commercial for Skip Intelligence Washing Powder. 4 Sep 2009 Read more >>

Grandpa commercial is the real dealThe teaming up of Fresh Eye Director Jonathan Parkinson and Ogilvy did wonders for a community centre in Hillbrow, Johannesburg. A wall-size mural came to life in two days as the backdrop for a new television commercial for Grandpa Headache Powders. 7 Jul 2009 Read more >>

Bevan Cullinan wins big at Promax Awards, New YorkFresh Eye Film Productions Director Bevan Cullinan has made South Africa proud at the Promax|BDA Promotion and Marketing Awards held in New York this week (16 June). Together with local agency, Studio Zoo, he scooped seven awards (three Gold, three Silver and a Bronze) for the DStv ‘Guess Who?' television commercial series. 23 Jun 2009 Read more >>

Cullinan's direction of DStv ads wins global recognitionSouth African commercials for DStv, directed by Fresh Eye Film Production Director Bevan Cullinan, have been selected as finalists at the global 2009 Promax|BDA Promotion and Marketing Awards to be held on 16 June in New York. 26 May 2009 Read more >>

New director emerging at Fresh Eye Film ProductionsYoung fresh talent is emerging at Fresh Eye Film Productions. Sello Letsatsi, who has spent four years in research, now feels he is ready to follow his dream of becoming a director. 18 Mar 2009 Read more >>

Director turns brawling Black Bottle stuntmen into fine actorsThe recent launch of Black Bottle whiskey in South Africa has been triggered by a television commercial that takes viewers back to the 19th century. 12 Mar 2009 Read more >>

The recent move from agency open plan floor to production house office has seen Dani Hynes (née Vlismas) go from freelance copywriter and creative director to director. So even though she is the newest addition to the Fresh Eye stable, she has been in the advertising industry for years. Never mind how many. 25 Feb 2009 Read more >>

Edgars commercial gets new direction from CullinanThe new Edgars Denim brands commercial is the first of many for Edgars' new positioning. Conceptualised by Jupiter Drawing Room and directed by Bevan Cullinan from Fresh Eye Film Productions, the commercial, shot on location in downtown Johannesburg, utilises more street credibility and denim brand fashion grit. 24 Feb 2009 Read more >>

Actor performance fantastic in new Tastic Rice adThe latest Tastic Rice television commercial demonstrates you can take a hard-sell ad and still get a wonderful performance by injecting some emotion. It's a scenario all mothers can relate to - feeding half the neighbourhood. 30 Jan 2009 Read more >>

Cullinan adds laughs to new DStv commercialsContinuing on the success of the previous DStv Campaign of ‘Guess Who's Been Watching?' comes three new entertaining commercials directed by Bevan Cullinan from Fresh Eye Film Productions. 20 Jan 2009 Read more >>

US mega-star applauds Nando's SA TV commercialA South African commercial for Nando's, directed by Cindy Lee from Fresh Eye Film Productions, has been applauded by a US megastar. In one of her recent shows, Emmy award-winning talk show host, Ellen DeGeneres, told millions of viewers it was one of her favourite tv commercials from 2008. 16 Jan 2009 Read more >>

Fresh Eye's Cindy Lee gives new Postbank ad an authentic touchTalking to audiences, not at them, is what director Cindy Lee from Fresh Eye Film Productions is getting a reputation for among South Africa's ad agencies. The latest example of this is the commercial for Postbank, which shows everyday black South Africans using their Postbank flexi debits cards, instead of cash, in typical and authentic scenes that deliver the take-out that everyone has a card and everyone is swiping it. 10 Nov 2008 Read more >>

Actor and chicken burger keep abreast in new Nando's adIt is one of those rare television commercials that is receiving heightened exposure from viral internet marketing. It is the new Nando's ad called “Chips” advertising a bigger, fuller, bouncier, double breasted burger, which is matched perfectly by a bigger, fuller, bouncier double breasted lady whose assets blind her from the chips the burger comes with. 7 Oct 2008 Read more >>

Dial Direct and Sparletta get fun twist with CullinanBrands receiving the Bevan Cullinan brand of comedy, recently, are two television commercials for Dial Direct and three for Sparletta. 1 Oct 2008 Read more >>

Fresh Eye pair up mugs and ''Woody Allen'' in new Wimpy ad''We shot so many funny takes we could have made a short film,'' says Cindy Lee, the director from Fresh Eye Film Productions, describing the new Wimpy commercial, conceptualised by Morris Jones. 6 Aug 2008 Read more >>

Jupiter chose Cindy Lee to direct Absa Currie Cup adIf you want a laugh then check out the new Absa Currie Cup television commercial. It is a team effort between Jupiter Drawing Room and Fresh Eye Film Productions. 3 Jul 2008 Read more >>

Pollack shoots VW Polo ads in darknessThe latest VW Polo television commercials were shot in the dark. Playing off the Eskom situation, Director Gavin Pollack from Fresh Eye Film Productions found shooting with limited light sources very interesting technically. 29 Apr 2008 Read more >>

Cullinan strikes a balance between Casino Royale and Pulp Fiction with Bar One adA famous actor, loads of locations, an Aston Martin DB9, lots of action, real firemen and the SPCA all combined to help create the new sixty second, epic TV commercial for Bar One. It was conceptualised by JWT and directed by Bevan Cullinan from Fresh Eye Film Productions. 24 Apr 2008 Read more >>

Fresh Eye attracts fresh directing talentFresh Eye Film Productions has attracted a new director to its existing talent pool. Cindy Lee has joined, in her own words, a dependable, professional and creative production house that she believes is the right platform to grow her vision, which is to become one of the top directors in the world. Judging by the string of awards she has won since 1994, there is little to doubt her talent and determination to fulfill this dream. 24 Apr 2008 Read more >>

Parkinson and Jupiter team up to make speed dating SAA adCan cities speed-date? According to the new SAA television commercial - they can. It shows people rotationally meeting each other, not as themselves, but as characterisations of each major South African city. 28 Feb 2008 Read more >>

Fresh Eye director brings SABC ad to lifeFresh Eye Film Productions director Sello Letsatsi was the man behind the two new SABC corporate TV commercials. The young researcher who seized this opportunity to showcase his directing skills had his work cut out for him as the storyboards were highly technical, time restrictive and required meticulous planning. 1 Nov 2007 Read more >>

JHB film production company lands a 'fresh' directorFresh Eye Film Productions has added internationally well-respected film director, Gavin Pollack, to their pool of talented directors. 9 Oct 2007 Read more >>

With a 'fresh eye' David Gillard makes successful testimonial adWhen treating for the new Danone Activia television commercial seasoned Fresh Eye film director David Gillard posed the question to ad agency Y&R: does it really have to be a testimonial ad? As Gillard says, testimonial type ads are difficult to get right. 20 Sep 2007 Read more >>

Jonathan Parkinson outdoes himself with Mazda blockbusterThe latest Mazda television commercial, directed by Jonathan Parkinson and conceptualised by Grey Worldwide, has the look-and-feel of an action-packed blockbuster movie. 11 Sep 2007 Read more >>

Cullinan shoots five funny ABSA ads for JupiterBevan Cullinan from Fresh Film Productions recently united with Jupiter Drawing Room to direct five commercials for banking giant Absa. 22 Aug 2007 Read more >>

General Motors give Bevan Cullinan creative licence in new Corsa adFresh Eye Film Productions director Bevan Cullinan said he concentrated on extracting comedy through characterisation in the latest commercial for Corsa. “I wanted the audience to laugh at the characters as opposed to relying solely on the punch line,” he says. 25 Jul 2007 Read more >>

Fresh Eye director exhibits versatility in sexy Vodacom adTo illustrate the mobile versatility of the Vodacom 3G HSDPA, Fresh Eye director Bevan Cullinan, together with ad agency Old Shanghai Cracker Factory, used a sexy model and alluring innuendo as visuals and dialogue. 23 Jul 2007 Read more >>

Jupiter and Fresh Eye team up on new Absa Currie Cup adFresh Eye Film Productions director Craig Blyth teamed up with The Jupiter Drawing Room to produce two amusing commercials to promote Absa's sponsorship of the Currie Cup. 17 Jul 2007 Read more >>

Director Amy Allais pours her soul into human trafficking adA gripping commercial for The International Organisation for Migration on human trafficking is definitely a commercial Director Amy Allais, from Fresh Eye Film Productions, poured her soul into. Shot over two days, she created an ad that would have the same emotional effect on viewers that the briefing, from ad agency Saatchi and Saatchi, had on her. 6 Jul 2007 Read more >>

Bevan Cullinan keeps comedy alive in new Yogi adFresh Eye Film Productions Director Bevan Cullinan had a great time directing a Yogi Sip commercial that features what is supposed to look like a music video with an Afrikaans wanna-be pop singer trying to give a sexy performance with suggestive porn movements. This is the first in a series of comedic executions, conceptualised by Y&R, to announce a Yogi Sip MTV promotion. 25 Jun 2007 Read more >>

Fresh Eye Film Productions is proud to announce it has achieved a very high BEE compliancy rating after being assessed by Empowerdex. 14 Jun 2007 Read more >>

Fresh eye director helps cancer children become heroesDirector David Gillard from Fresh Eye Film Productions, renowned for being one of South Africa's top child directors, outdid himself in the latest emotive Danone Clover commercial which required a powerful performance from children with cancer. 12 Jun 2007 Read more >>

When The Jupiter Drawing Room asked Fresh Eye Film Productions to forge a long-term union and produce loads of creative retail commercials for Edgars, co-owner Gavin Gillespie willingly said: “I do.” 6 Jun 2007 Read more >>

Fresh Eye director plus 62 children bring margarine ad to life“I thought I had pretty much done and seen it all,” says seasoned Fresh Eye Film Production Director Jonathan Parkinson, “but directing 60 children in nine locations in only three days was definitely a first.” 31 May 2007 Read more >>

Mitchum ads have Parkinson directing a stubborn horseDirect talking, no bullshit, no pushy selling with lots of style and confidence. That was what Jonathan Parkinson, from Fresh Eye Film Productions, was looking for when casting for the three latest Mitchum commercials. “And we found just the right person,” says Parkinson. 16 May 2007 Read more >>

Fresh Eye director makes legit retail ads simply sexyFresh Eye Film Productions recently teamed up with The Jupiter Drawing Room in three television spots for well known clothing brand name – Legit. 11 May 2007 Read more >>

It has been a great start to the year for Fresh Eye Film Productions. Its talented directors have been winning most of their pitches to shoot big budget commercials for top brands like Absa, LG, Shield, Rama, Eskom. 10 Apr 2007 Read more >>

Parkinson directs new LG mobile phone commercialThe new LG commercial, promoting their latest KE600 mobile phone, was directed by renowned film director Jonathan Parkinson from Fresh Eye Film Productions. Conceptualised by Brand New Advertising, creative director Scott Riddell says Parkinson added great value with his vision. “He brought more meaning to each step of the story.” 22 Mar 2007 Read more >>

Hat trick for Fresh EyeThree fresh ideas won three ABSA commercials for three Fresh Eye Film Production directors. Experienced directing stalwarts Dave Gillard, Jonathan Parkinson and talented newcomer Amy Allais were the firm favourites in a competitive pitch process for the three small business solutions ads for the financial services giant. 8 Mar 2007 Read more >>

Hardy Boys has Fresh Eye for director talentDurban advertising agency The Hardy Boys discovered the hidden talents of a budding Fresh Eye film director Craig Blyth when they chose him to direct a clever, currently flighting commercial for the South African National Blood Bank. 9 Feb 2007 Read more >>

Fresh Eye attracts top producer for AllaisA chance to produce for Amy Allais from Fresh Eye Film Productions lured producer Byron Grant back to South Africa from Dubai where he was producing commercials for the Middle Eastern market. 9 Jan 2007 Read more >>

Parkinson directs explosive ads for SpoornetThe two new Spoornet television commercials have been created for maximum impact - hitting out at thieves who steal sleepers and cables and making drivers aware of the dangers of trains at level crossings. 5 Dec 2006 Read more >>

Parkinson takes special effects in Cell C portability ad to new heightsThe techniques used to shrink the hobbits in Lord of the Rings were a great precedent for film director Jonathan Parkinson while shooting the latest portability television commercial for Cell C. 10 Nov 2006 Read more >>

Parkinson shows Medi-Clinic really caresFilm director Jonathan Parkinson brought such love and compassion to the new Medi-Clinic commercial that viewers almost wished they had an ailment. 6 Oct 2006 Read more >>

Fresh Eye attracts top producer for CullinanLeaving Frieze Films, Producer Gary James has jumped at the chance to work with Director Bevan Cullinan at Fresh Eye Film Productions. 28 Sep 2006 Read more >>

Fresh Eye director proud of Cell C crop circle Loerie winWhen Jonathan Parkinson from Fresh Eye Film Productions teamed up with Net#work BBDO to pull off an April Fools' joke advertising campaign for Cell C, he did not realise just how popular it would be with the 2006 Loerie judges. 20 Sep 2006 Read more >>

The sky's no limit for Fresh Eye's young directorThe latest adrenaline pumping commercial for Tracker shows a 14km stack of cars to represent the number of stolen vehicles recovered by the company. The commercial was a great technical feat for Fresh Eye Director Amy Allais. 18 Sep 2006 Read more >>

Plenty of strings attached in new iBurst puppet adThe use of puppets in the new iBurst TV commercial is a first in South Africa. Reminiscent of the Thunderbirds, the ad required seven weeks of pre-production, choreography of four puppets - each one requiring three manipulators - meticulous timing and loads of patience. All this was the responsibility of Bevan Cullinan, film director at Fresh Eye Film Productions. 12 Sep 2006 Read more >>

Amy Allais making music with McDonald'sA group of young South Africans sit down in a McDonald's takeaway. As they start to unwrap their food and stick the straws into the drinks, the noises made merge to form a tune. A few more rattles of the chips and ice and even an older client sitting nearby gets drawn into the fun. This is McDonald's latest ad to promote the Big Mac Music Awards. 20 Jul 2006 Read more >>

Fresh Eye director has fun with Wimpy mugThe new Wimpy commercial that offers a free mug with every 'Mugnificent' Wimpy breakfast is shot from the coffee mug's perspective. The owner of this mug is a carefree student sharing digs with his buddy and at last owning his very first piece of crockery. 5 Jul 2006 Read more >>

Fresh Eye director cracks a Cannes final in Young Director categoryWhen Fresh Eye Film Production's director Amy Allais teamed up with Net#work BBDO to make a commercial for Aids awareness, she never imagined it would be chosen as a finalist at this year's Cannes Festival in the Young Director CFP/E Award category. 12 Jun 2006 Read more >>

Gillard teams with Ogilvy on nude Fanta adDave Gillard from Fresh Eye Film Productions was chosen by Ogilvy to direct the new Fanta Free ads, which grabs viewers' attention when three girls streak across the pitch at a crowded cricket match. 6 Jun 2006 Read more >>

Cullinan injects humour into chocolate commercialIt's a fact South African men are sport mad. It is also a fact woman love chocolate. Combine the two and you have a funny TV commercial for Aero, which is currently flighting. 18 May 2006 Read more >>

Amy Allais creates bygone eras for BoardmansFresh Eye Film Production director Amy Allais transforms Boardman's latest commercial into a romantic and classic 30 second visual by transporting us back in time to the 30's era. 4 May 2006 Read more >>

A man and a woman in bed with a suited, bespectacled man between them. This is the scenario of the new 1lifedirect commercial, showing that there are times in life when you don't need a middle man. 18 Apr 2006 Read more >>

When TBWA Durban decided to produce a commercial for tops at Spar, they decided to create a commercial that was unique and not in line with the obvious retail side of Spar's well-established campaigns. 9 Apr 2006 Read more >>

The latest television commercial for Aquartz natural mineral water is like poetry in motion. It is a visual narrative of the purist water droplet cascading into an Aquartz bottle. 28 Mar 2006 Read more >>

The currently flighting television commercial for Motor Finance Corporation (MFC), directed by Fresh Eye's Jonathan Parkinson, is a visual feast as it seamlessly pulls what initially appears to be random scenarios together to showcase MFC's approach to smooth, frictionless finance. 3 Mar 2006 Read more >>

The latest Mondi Rotatrim television commercial, conceptualised by FCB Durban, couldn't possibly go unnoticed. In fact it is quite riveting and amusing to watch the human-like movements of a 'male' printer on an epic journey in search of love with a great twist at the end. 24 Jan 2006 Read more >>

When Western Union, a global leader in money transfer and messaging services, became one of the sponsors of the MTN Africa Cup of Nations Egypt 2006, it asked its local agency Lobedu Leo Burnett to come up with a TV commercial that would appeal to the diverse nations on the continent of Africa where the ad would be flighting. 22 Jan 2006 Read more >>

Co-owners Gavin Gillespie and Mario Bozzone from Fresh Eye Film Productions send thanks and Christmas wishes. 13 Dec 2005 Read more >>

Fresh Eye Film Production Director Dave Golden moves into the big time. In between shooting television commercials for big brand names like Pick n Pay, McDonalds and Peugeot, he is currently working on a documentary for DSTV's History channel. 14 Aug 2005 Read more >>

Fresh Eye Film Production has launched yet another commercial's director. Craig Blyth's first directing job since turning professional recently was for the big name brand - Yellow Pages. 31 Jul 2005 Read more >>

Talent scouts from New York based film production company - Double Wide Media (DWM) have identified our very own comedian turned successful commercials director - Bevan Cullinan as one of the best directing talents currently around. 1 Jun 2005 Read more >>

When casting for television commercials, most film directors choose professional actors, who understand the process and can give a natural yet varied performance. However, there is now a shift in creative preference for unknown characters, who give a commercial greater sincerity. This does, however, create a challenge when directing performance driven commercials like the latest two Liberty Life adverts. 12 May 2005 Read more >>

Kulula.com's advertising changes direction. Replacing the 'Expect More' campaign launched in 2004, is the latest 'Mad Inventions' campaign, which continues the brands trademark humour. 21 Apr 2005 Read more >>

Fresh Eye Film Production's two new Directors, Craig Blyth and Amy Allais were given the break all budding directors long for. Direct television commercials for a big brand name. In this case, it is the currently flighting Telkom commercials. 13 Feb 2005 Read more >>

Clover is currently trying to change the perception of milk with its latest series of television commercials called 'Strong Stuff'. The commercials, created by Joe Public are intended to reposition milk as a healthy beverage that builds strength and not just an additive to tea or coffee. 27 Jan 2005 Read more >>

Already notching up two finalists at Cannes last year, Bevan Cullinan's career as a comedy Commercials Director is soaring since he joined Fresh Eye Films in late 2003. He specialises in shooting comedy performance boards and is guaranteed to transform any board into a piece of comedy by applying basic clowning theories. 12 Jan 2005 Read more >>

The results of the recent Awards puts Fresh Eye Film Production at the forefront of being able to recognise and nurture young film directing talent in South Africa. Its two protégés, Amy Allais and Craig Blyth ,won the coveted Vuka for best director in the professional category for the television commercial 'Dying Words', produced for the Play it again Foundation. 28 Nov 2004 Read more >>

Fresh Eye Film Production has been approached to build an association with one of the biggest, large budget film production companies in Los Angeles. 22 Nov 2004 Read more >>

Castle Light drinkers are always one step ahead and always in control. They can drink for longer and still retain the respect of their peers. That is the message in the two latest Castle Lite commercials currently flighting. 21 Nov 2004 Read more >>

Film Production company - Fresh Eye, which has a reputation for absolute professionalism, has had a great year with a constant flow of boards from both local and international advertising agencies. 15 Nov 2004 Read more >>

Babysitting snails and making sure they did not leave their slimy trail all over the creative department of Net#work BBDO, was all part of making the new Plascon Wall & All 40 second commercial. After six years of seeing the 'wall washing elephants', there is currently a new version on South Africa's television screens... the humble snail. 28 Sep 2004 Read more >>

Two bold Liberty Life commercials, currently flighting, are part of a campaign by the long-standing insurance company to advertise their focus on customer service. 16 Sep 2004 Read more >>

How does the job of a Film Producer differ from working in an advertising agency to working in a film production house? Simple, in an agency you are the 'schmoozee' and in a production company, you are the 'schmoozer'. 3 Aug 2004 Read more >>

An important part of Fresh Eye Production's culture is to use their production and directing skills to highlight the plight of welfare organisations in South Africa. 1 Jan 1900 Read more >>