Branding hacks: Three insights into 'the rise of the bite-size'Purpose: To highlight the shifts in the way people are obtaining and transferring information and how to align your business' branding with them. 21 Feb 2017 Read more

Instagram for business - Do or don't?Are you considering advertising on Instagram? Are you unsure about how it works and whether your brand should be there? Here are some guidelines to having a successful Instagram account which will help you decide... 2 Nov 2016 Read more

Boost sales with Powerhouse Sales ActivateYour salesforce/store activators are the engine of your business, and that engine needs as much Power as it can get - especially to seize specific opportunities - right? 5 Sep 2016 Read more

Five steps on adapting your marketing to this age of analyticsIn this digital, data-driven age, the potential for marketers to gather useful data has increased by vast amounts - the question is, do you know how to do it? More importantly, are you gaining useful insights from it? 16 Mar 2016 Read more

How truly relevant is your brand in this revolutionary age?"Updates ready to install" - We're all too familiar with this phrase in current times. 4 Nov 2015 Read more

Concise guide: Move from tell to sellTelling and selling are NOT the same - It sounds obvious but marketers and salespeople confuse the two like it's nobody's business. Quite fitting because if that's the case, it will most likely be - nobody's business. 20 Oct 2015 Read more

How to: Keep your business tuned in to the changing tidesEntering the headspace of your target market. 17 Sep 2015 Read more

How to power up your brand - The Powerhouse "Internet Café"Like a true barista, we craft brands to your target market's taste. 2 Sep 2015 Read more

11 pins on a roadmap to marketing successIn the business world there are proven processes and mindsets that when integrated, will guide your business down its own path of prosperity. 19 Aug 2015 Read more

Emotive triggersEmotive triggers spark the emotions that get you going one way rather than another. 20 May 2015 Read more

Compete now!Not tomorrow, not next week or next month - NOW! 6 Aug 2014 Read more

How to handle marketing during tough economic timesWith the mining strike effect on the economy and the threatened NUM and Eskom, the question arises; what to do about marketing? 30 Jun 2014 Read more

The Bleeding Edge - what kind of bang for your buck are you paying for?For any campaign, agencies and clients should focus on the marketing objectives and develop strategies to best implement and achieve their goals, suited to their marketing budget. The question is however, what and whose goals are being achieved? 24 Apr 2014 Read more

Refreshed and invigorated - try usOur story begins in the '80s, when it was the norm to trade using the initials of key people, in our case Alcorn, Rainer and Mundell. ARM is our legacy that brings with it an enviable reputation of campaigns, results-driven ethics and unique creative processes and techniques. 27 Mar 2014 Read more

More than meets the eyeThe Swift Industrial Supply Company specializes in industrial lubricants, maintenance products and precision cutting tools and has entrusted itself and its sub brands, Herschell and Edge, to our team. 26 Feb 2014 Read more

Brand Building ActivistsTaking the existing corporate identity guidelines of Hulamin, ARM Advertising & Design developed a successful brand building campaign centered around the brand's inherent features and benefits and its unique differentiators. 25 Feb 2014 Read more

Hitting them from all anglesPowerhouse, trading as ARM Advertising & Design, continues to grow its capabilities, offering clients an even fuller basket of services to more effectively engage with markets. 24 Feb 2014 Read more

Objectivity in our favourPowerhouse, trading as ARM Advertising & Design, scores exceptionally well in an independent objectivity market survey relating to advertising agencies across the region. 23 Feb 2014 Read more

It's all about keeping pace and designingIn 2012, Powerhouse, trading as ARM, celebrated 30 years of Advertising and Design - a strong foundation for an exciting future. 22 Feb 2014 Read more