Can viewability measure the effectiveness of online video ads?In late 2015, Drum published an article within which the author stated that in the following 12 months, viewability would re-emerge as a key industry issue and that digital video would be a key driving force behind this. 24 Jan 2017
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Striking the balance between viewability and user experienceIt's not new to say that the advertising industry has made a monumental shift towards putting viewability at the forefront of campaign goals, however, the impact on user experience is increasingly being called into play. 19 Jan 2017
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Facebook, measuring 'viewing' and the quest for real attentionFacebook received a lot of attention over its Average Duration of Video Viewed debacle. They've since corrected their calculation but how closely does their new “Video Average Watch Time” metric really represent “viewing”? And how can advertisers find meaning and value in view duration metrics in general? 17 Jan 2017
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Tips for amplifying muted autoplay video adsMuted video is here to stay. Amplifying its value is now our challenge. Find out tips on how... 13 Jan 2017
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Machine learning: Behind the hypeThe study and application of machine learning and artificial intelligence have been around for decades, yet recent hype in the advertising industry presents this as an entirely new and disruptive trend. 11 Jan 2017
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What are millennials spending their money on during this season?Retailers are hoping to attract all demographics during the holiday season, but millennials are a particularly coveted group. 22 Dec 2016
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Meaningful marketing in 2016 and beyondWith 2016 coming to a close, one cannot help but reflect on the year gone by - its challenges, its highlights, the moments of collective clarity. 14 Dec 2016
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Exponential creates augmented reality ad experience with new Face Filter VDX ad unitThe new Face Filter functionality is part of Exponential's proprietary video advertising offering (VDX) with the innovative format enabling brands to produce facial overlays for display and in-stream ads. 8 Dec 2016
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Why optimise your audience?Many of the media- and audience-targeting choices today are still manual. Learn why it is important to trust automated optimisation for evaluating audiences. 30 Aug 2016
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Which side of the fence are you on? Automated vs traditional manual audience targetingLearn about the importance of valuing users, creating a complex profile and the benefit of automating the optimisation process. 15 Aug 2016
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How much do you trust the machine to understand the complexity of online behaviours?Learn why marketers should care about the importance of statistical analysis when evaluating audiences. 2 Aug 2016
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Exponential talks about trusting the machines in today's online marketing industryLearn why marketers should care about audience discovery and how trusting the machine can help make better marketing decisions. 20 Jul 2016
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Exponential study finds interactive video units outperform standard, pre-roll adsEye-tracking and facial-coding technology measure emotional, physical reactions to interactive ads 14 Apr 2016
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Exponential releases 'Engagement' insight for brands and advertisers in latest whitepaperWhitepaper to provide tangible tips for driving 'active attention' amongst consumers 26 Aug 2015
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The truth hurts when you ask the wrong questionIn Douglas Adams' The Hitchhikers Guide to the Galaxy, a super computer named Deep Thought takes seven and a half million years to give his famous answer to the meaning of life. Which, if you missed it, was '42'. 27 Jul 2015
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Why data needs a human touchIn May this year Slate magazine published an article entitled 'Netflix tries to put a human face on big data with its own anthropologist'. It's an interesting read, not least as it seems to assert that the highly qualified anthropologist has been appointed more for PR purposes than strategic ones and that "he puts a more human face on the mechanistic-and arguably intrusive-ways that Netflix really collects data and classifies its users". 20 Jul 2015
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Exponential launches new video formats to provide single brand experience across multiple screensExponential unveils 'VDX', a first look at scalable video formats producing ad experiences aimed to drive deeper, authentic audience engagement 23 Apr 2015
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Tyler GreerUnless you've spent the past few months hiding below the fold, you'll be aware that one of the trending topics in digital media is viewability. This is part of a new drive for accountability in the digital sphere, a channel which has spent a good deal of its existence claiming to be able to report on, well, everything. But whilst we quibble about who can see what where for how long, there may be more functional solutions to dealing with this issue. 19 Mar 2015
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Three strikes and you're out: Can data insights predict best picture three years in a row?Our audience data and insights accurately predicted the best picture Oscar winner in 2013 and 2014. So whilst it is potentially foolhardy to put our neck on the line again, I'm here to tell you that Birdman will win. And this is why. 20 Feb 2015
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Exponential Interactive launches mobile and tablet solution, Appsnack, in South AfricaIncreased smartphone penetration offers significant mobile brand advertising opportunities 20 Oct 2014
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Exponential launches new-look video-enabled ad formats designed to heighten audience engagementFirefly Video's 'Blaze' and Adotube's 'Ad Engage' bring the best of video and TV advertising content to engagement units across display and video 4 Aug 2014
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Exponential Interactive appoints Tyler Greer, head of strategy, APACDirector of sales, AdoTube, ANZ promoted to lead sales strategy across Asia Pacific and South Africa 12 Jun 2014
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Personification of brands - how are marketers using digital media to tell their story?As all marketers know, a strong and powerful brand feels like a person coming to life. It has a voice, a personality and nuanced characteristics. But the first wave of digital advertising opportunities did little to support brand personification. Targeting was crude and clumsy, creativity limited by technology, talent and imagination and it was all about click, click, clicks (and unfortunately still is for some!). Brand marketing remained in the realm of TV, radio, print and outdoor. 17 Apr 2014
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XE.com implements Exponential publisher platform, streamlines operations and sees 256% revenue increasePublisher case study shows cross-platform optimization a 'must' in online display cross-device operations. 9 Dec 2013
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Exponential Interactive appoints APAC managing director John McKoy as Chief Revenue OfficerMcKoy sets his sights on continued growth for Exponential, bringing more than 15 years of digital industry experience to the table. 29 Oct 2013
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AdoTube launches initiative enabling brands to execute video campaigns across multiple media at no set-up costAdoTube, the Exponential-owned in-stream advertising specialist, announced it will offer select customers the option to run its superior in-stream ad units. 12 Sep 2013
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Exponential partners with the Cannes Lions Festival of CreativityFor the first time, Exponential Interactive will be partnering with the Cannes Lions Festival of Creativity. The festival, celebrating its 60th birthday this year, will see over 12,000 delegates from around the world gather to discuss and celebrate some of the best advertising from all disciplines across the world. 14 Jun 2013
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In-stream video specialist AdoTube's Global Format Index reveals huge gains in consumer pre-roll video engagementAdoTube, the Exponential-owned in-stream advertising specialist, today announced the release of its 2012 Global Format Index, which showcases data from more than 9,500 campaigns and nearly 13.5 billion impressions. 25 May 2013
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Exponential South Africa launches AdoTube in-stream video solution as its 4th divisionAlready proven to exceed industry CTR benchmarks in other markets, Exponential SA offers AdoTube from today. 24 Apr 2013
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