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South African small and medium businesses are being asked to participate in the first ever mobile readiness survey currently being conducted. The wiGroup Fast Company SME Mobile Readiness Survey is a national survey that aims to delve into the adoption of mobile technology among South Africa's SMEs. 12 Jan 2015 Read More >>

The mobile phone is now firmly entrenched as a part of the marketer's toolkit -- but the art of successful mobile marketing is still young and rapidly evolving. Over the past year or so wiGroup has supported a large number of mobile campaigns and processed over R1.5bn in mobile transaction value flow through our platform, wiPlatform. As a result, we're starting to see some clear patterns in what works and what doesn't. Here are the top five things we think mobile marketing strategists need to understand for 2014: 18 Oct 2013 Read More >>

Mobile transaction enabler WiGroup has facilitated in-store phone transactions worth over R1bn in 2013 - a 500% increase over 2012 - as major retailers, including Shoprite Checkers and Pick n Pay have come on line with applications like EeziCoupon and MTN Mobile Money. 13 Sep 2013 Read More >>

Running successful brand campaigns across multiple retailers can be a challenge - and when it comes to using mobile coupons and vouchers, the challenges have been more like roadblocks. But thanks to wiGroup's mobile transaction platform, wiPlatform, that's already in place at several major retailers, Cape Town agency 34 has just become the first agency in South Africa to use mobile vouchers across multiple retailers in a single campaign. wiPlatform enables retailers to accept any form of mobile transaction or currency at their point of sale (POS) through a single integration. 1 Jun 2013 Read More >>

If your smartphone is near you while you're reading this - and I'll be surprised if it isn't - pick it up and take a moment to consider all the things it is to you. It's a calendar, little black book of contacts, games console, music centre, camera, miniature TV, communications portal, news delivery system, encyclopedia, navigation system, memo pad... and of course, you can also make calls on it. 1 May 2013 Read More >>

Mobile retail and banking applications have failed again and again, says Bevan Ducasse of WiGroup - and the reason is shortsighted strategies that involve exclusive deals and attempts to lock consumers in to single products. 17 Apr 2013 Read More >>

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