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GfK South Africa Press Office
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.
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Rachel ThompsonSouth Africa's young people - those aged below 35 years - make up 66% of the country's population. They're rapidly changing the workplace with their search for purpose, the consumer landscape with their demands for authenticity and personalisation, and society at large with their belief in social justice. Brands need to understand what makes them tick to secure a long-term future for their businesses. 19 Apr 2018 Read more

Smartphones shine in a difficult year for South Africa's consumer technology sectorSmartphone unit sales in South Africa climbed by around 21% in 2017, even as South Africans reduced their spending in most categories of the consumer technology market, according to point-of-sale data from market research firm, GfK South Africa. Storage, media-streaming device, and speaker retail sales also saw healthy growth last year, while tablet computer, desktop computer and mobile computer sales experienced sharp declines. 23 Mar 2018 Read more

A five-step plan to maximise media effectiveness and drive salesThe media channels brands have at their disposal for marketing are growing more complex by the day; so is the consumer's path to purchase. To maximise media effectiveness and return on investment (ROI), marketers need an accurate way to measure the sales impact of below-the-line (BTL) and above-the line (ATL) media in a fragmented and complex landscape. 27 Feb 2018 Read more

Five consumer spending trends to watch out for in 2018South African retailers and manufacturers face a significant shift in how consumers behave over the next few years, as economic conditions tighten, consumer confidence falls and internet shopping takes off. Our research shows that many South Africans are fearful about the future, with 46% saying they are not very or at all confident about the future. 7 Feb 2018 Read more

The winning brands in 2018 will get their competitive edge from memorable customer experiencesConsumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different. Online shopping, commoditisation of once-expensive goods like smartphones, and a craving for simplicity among consumers are all factors that are helping to drive this trend. People increasingly agree that the thrill of a purchase fades quickly, but the memory of a great experience lasts a lifetime. 16 Jan 2018 Read more


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