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GfK South Africa Press Office
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.
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Capturing the Generation Z opportunitySouth Africa has a youthful population, with more than 66% of our people below 35 years old and 41% younger than 21 years old. Marketers who want to ensure the longevity of their brands and win the consumer of the future thus need to come to grips with what the under-21s - Generation Z - want and value. 11 Oct 2017 Read more

Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp declineRetail growth in South Africa's mobile computer market has flattened out, though the market is performing reasonably well considering the tight economy, according to point of sale data from market research firm, GfK South Africa. However, the media tablet market has shrunk by about 40% in the first half of 2017, while smartphones continue to boom. 28 Sep 2017 Read more

How to supercharge ROI from your retail marketingAs a retail or manufacturing marketer in today's competitive landscape, you need a sophisticated understanding of which activities are driving your bottom line as well as how shoppers experience your product in context if you are to grow your business. 14 Sep 2017 Read more

South Africa's township residents are driven by a sense of social duty and a deep-rooted cultural heritageNew GfK research reveals how brands can connect with people in townships by aligning with their values 30 Aug 2017 Read more

Converting browsers into buyers: the number one challenge for retailers and manufacturers in SAThe South African non-food retail market is under growing pressure. Manufacturers and retailers face significant declines in sales volume and value as their markets mature, as the weakness of rand diminishes spending power and as a difficult economy erodes consumer confidence. 15 Aug 2017 Read more


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