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GfK South Africa Press Office
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.
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Five consumer spending trends to watch out for in 2018South African retailers and manufacturers face a significant shift in how consumers behave over the next few years, as economic conditions tighten, consumer confidence falls and internet shopping takes off. Our research shows that many South Africans are fearful about the future, with 46% saying they are not very or at all confident about the future. 7 Feb 2018 Read more

The winning brands in 2018 will get their competitive edge from memorable customer experiencesConsumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different. Online shopping, commoditisation of once-expensive goods like smartphones, and a craving for simplicity among consumers are all factors that are helping to drive this trend. People increasingly agree that the thrill of a purchase fades quickly, but the memory of a great experience lasts a lifetime. 16 Jan 2018 Read more

Consumer electronics sales soar in South Africa during Black Friday weekSouth African retailers saw strong sales during the week of Black Friday this year. Panel television unit sales experienced 47% growth and smartphone sales leaped 63% compared to the same week in 2016, according to point of sale tracking data from GfK South Africa. The value of panel televisions sold during the week was up 41% over the comparable week in 2016, while the value of smartphone sales climbed by 34%. 8 Dec 2017 Read more

Smartphone sales in SA rise 28% as average selling price fallsSouth African smartphone sales climbed 28% year-on-year to three million units in the third quarter of 2017, while basic mobile phone sales were up 6% to 1.6 million units for the same period, according to point-of-sale tracking data from GfK South Africa. Smartphone revenues were up 27% compared to the same quarter in 2016, as the market accelerated its transition from basic phones. 22 Nov 2017 Read more

Helping connected consumers to navigate your path to purchaseSouth African consumer brands, like their counterparts in other parts of the world, face an uphill battle in meeting the growing expectations of their customers. They operate in a world where consumers continually want more convenience, more choice, lower prices and a better experience. 26 Oct 2017 Read more


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