GREAT DESIGN IS GOOD BUSINESS.

We thrive in innovation, changing the way things work for the better. We love the benchmark set high. The gauntlet thrown. We are a fearless digital agency that wants to colour industries and eek returns from nought. We build websites. We conjure apps and online advertising that really really works. We are obsessed with the numbers. We live for brave clients that want moreā€¦ more forethought, more customer delight, more returns. We are amorphous. Are you brave enough?

Relevant SMS + appropriate audience + right time = excellent ROI. Laurie Sloan from Hudlr (Amorphous New Media) explains that personal relevance of this kind gives marketers a unique and powerful advantage in that customers are far more likely to respond to a message tailored to their demographic profile than a generic, catch-all communication message. 23 Jul 2014 Read more >>

At the opening of parliament in 1995, Nelson Mandela had this to say:

"We are conscious of the reality that corruption in many forms has deeply infected the fibre of society. Precisely because we face the challenge of dealing with systemic corruption, we need a dispassionate and systemic approach to this question".
 18 Jun 2014 Read more >>

Google's retargeting model has proven effective on single platforms, but the next step in creating real links between brands and users is multi-platform retargeting. 27 May 2014 Read more >>

Social media can be an overwhelming space for business, both big and small. We look at what big mistakes companies are making and what they can do to get on the right track. 9 May 2014 Read more >>

Last year, Amorphous Group launched Elastic Media Africa (EMA), an online media buying tool that offers a host of products for brands and advertisers. This year, EMA has expanded into Africa allowing businesses to market themselves online with efficiency and ease. Cameron McNaughton, outlines the African landscape. 5 Mar 2014 Read more >>

Grant Shippey, CEO of Amorphous, unpacks the basics of getting to grips with a marketing strategy that takes into consideration, and thus provides, a hyper-local perspective. 5 Feb 2014 Read more >>

Linden Shearar of Amorphous New Media argues the benefits of a digital campaign versus a focus group and urges advertisers to sit up and take note. It may save them a lot of money. 28 Jan 2014 Read more >>

Let's say that you're the average marketing director for a large corporate. You have a university degree and you've been in the job market for about fifteen years. That makes you roughly 37 (you left university at 22). This means that you began in the working world in 1998. 12 Nov 2013 Read more >>

While the percentage of marketing budgets allocated to digital spend by South African companies is steadily increasing, it is still lagging way behind global counterparts in many developing and developed markets. 29 Oct 2013 Read more >>

It's that time of the year again, when advertising agencies scramble to meet the submission deadlines for the various industry awards events, like the Loeries. 1 Oct 2013 Read more >>

Amorphous Group has developed a platform called Elastic Media Africa (EMA), an online media buying tool that offers a host of products for brands. The landscape includes South Africa and selected countries in Africa. 27 Aug 2013 Read more >>

When it comes to the creation and marketing of a new product, the approach should keep the wise idiom of "look before you leap" in mind. 7 Jun 2013 Read more >>

How would you change the way you do business if you knew exactly what your customer demographic looked like? 3 Jun 2013 Read more >>

"A fact is a simple statement that everyone believes. It is innocent, unless found guilty. A hypothesis is a novel suggestion that no one wants to believe. It is guilty, until found effective." Edward Teller 12 Apr 2013 Read more >>

Amorphous, a digital corporate communications company owned by The Times Media Group, has developed a business tool that provides users with detailed demographics and other key business information about the residents in any location around South Africa. 27 Feb 2013 Read more >>

Tiger Brands, the continent's leading consumer goods manufacturer, awarded Amorphous, one of the country's foremost digital agencies, the task of undertaking a full-scale redesign of the Tiger Brands Group website. 10 Jan 2013 Read more >>

After legion long and lonely hours behind their screens, with seasoning salty skin and BBQ sauce moustaches, Steers and Amorphous proudly unveil the iconic fast food brand's revamped value-driven menu alongside a glittering new website. 6 Dec 2012 Read more >>

After a few intense weeks of deep and expansive research, with generous lashings of creative obscurity, Amorphous New Media (ANM), one of the foremost full-spectrum digital agencies in the country, has landed the account for what is arguably South Africa's most iconic burger brand - Steers. 25 Apr 2012 Read more >>

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