We thrive in innovation, changing the way things work for the better. We love the benchmark set high. The gauntlet thrown. We are a fearless digital agency that wants to colour industries and eek returns from nought. We build websites. We conjure apps and online advertising that really really works. We are obsessed with the numbers. We live for brave clients that want more… more forethought, more customer delight, more returns. We are amorphous. Are you brave enough?

Dot Network: SA's most extensive data activation platformAmorphous Stride has forged a new path for companies that want to retain their current customers and win over new ones without relying on boring marketing phrases like “being relevant”, “staying ahead of competitors”, “knowing your customer” and “having a digital strategy”. Amorphous Stride's Dot Network helps marketers understand the unique behaviour and needs of an audience and how to use that info to reach them in a highly specific and effective way. 24 May 2017 Read more >>

Grant ShippeyThe amount of personal data that companies are now able to collect about their existing and potential customers has grown exponentially over the past few years. In 2014, tech manufacturing giant IBM estimated that, collectively, people create 2.5 quintillion bytes of data each day. It anticipated that by 2020 we will have created 40 zettabytes of data. A zettabyte is a byte with 21 zeros after it or, in simple terms, a gigantic amount of information. 19 May 2017 Read more >>

Grant ShippeyThe ultimate goal of all marketing is to generate sales, which means that every cent of marketing spend needs to be reaching the right people with the right message in order to give companies worthwhile returns on investment. 16 May 2017 Read more >>

Just digital is just not enoughAlmost every company's marketing budget has a portion allocated to digital marketing. But simply having a digital strategy is not enough for a company to be relevant and stay ahead of its competitors. We look at some of the factors that make one company more successful than another at digital marketing. 19 Sep 2016 Read more >>

How to get the most out of POPI on your marketing platformThe Protection of Personal Information Act has been designed to protect consumers, but this doesn't mean that it should restrict marketers. In fact, POPI can actually help companies send out more useful, relevant and accurately targeted marketing communications. 10 May 2016 Read more >>

The importance of customer engagementDigital is everywhere and brands looking to increase their market share and remain memorable to their existing market must take advantage of emerging digital platforms and incorporate them into their strategies if they are to be successful. 5 May 2016 Read more >>

Susie DinneenBy combining creative tactics with strategic insights, many small tech companies with limited marketing budgets have experienced rapid growth. 3 May 2016 Read more >>

Not another 'big data' article*First Published on* 15 Mar 2016 Read more >>

Online business portal a boost for SME employmentOver the last four years Harambee Youth Employment Accelerator has become renowned for connecting corporate employers seeking entry-level talent with young, high-potential work-seekers who are currently locked out of the formal economy. To date, it's achieved far-reaching impact by helping 20,000 young people into jobs across 200 of South Africa's top companies, and is now expanding into the small and medium-sized enterprise (SME) market. With the launch of an online business portal designed to facilitate streamlined and de-risked employment, Harambee's Business Portal offers unique and tailored value to SMEs. 10 Feb 2016 Read more >>

Digital innovation given a boost at AfricaComAmorphous New Media and Ericsson teamed up to showcase developing digital talent at the 2015 AfricaCom conference. 11 Jan 2016 Read more >>

Amorphous New Media expands its teamIn line with their recent independence from the Times Media Group, Amorphous New Media is geared for growth and has extended the team with two seasoned digital and sales specialists. 2 Oct 2015 Read more >>

Grant ShippeyApple has included a tool in its latest mobile operating system, iOS9, that will block adverts on iPhones and iPads as a default in its Safari web browser. This means that in order for users to see ads on Safari, they need to choose to manually disable the setting. 21 Sep 2015 Read more >>

Effective marketing and protecting people's personal informationWith the imminent implementation of the Protection of Personal Information Act, marketing companies have the opportunity to affirm to their customers that the systems they use are integrous and follow the new legal requirements. 24 Aug 2015 Read more >>

Amorphous New Media charts its way back to independent watersAmorphous New Media announces its move from the Times Media Group and plans for the business' future. 16 Jul 2015 Read more >>

Grant ShippeyApple introduced its latest app, Apple News, on Monday, 8 June 2015, in California, however it will officially launch with iOS 9 later this year. In the same breath it has said farewell to its Newsstand app, which was fraught with issues from the start. 12 Jun 2015 Read more >>

Branding the internetWith the ever-increasing growth of internet access in both developed and developing countries, brands are clamouring to build and maintain customer loyalty with the help of digital strategies. 2 Apr 2015 Read more >>

Would Maslow have included Wi-Fi into his hierarchy of needs?Abraham Maslow's hierarchy of needs is a theory in psychology which ranks the importance of human needs and wants. My question is... surely in this day and age, Wi-Fi, as an enabler, is just as important as belonging and self-actualisation? 27 Feb 2015 Read more >>

How geo-messaging is working for SA brandsThe idea of specifically targeted messages reaching a niche and accurate audience is hugely appealing to marketers. And now South African brands are getting in on the action. 26 Jan 2015 Read more >>

Millennials - are online marketers missing the mark?Millennials are an enigmatic target market. As a group, they carry much economic power, but are difficult to define, despite being constantly and actively pursued by both local and international marketers. 26 Nov 2014 Read more >>

How digital strategies are changing company cultureCompany culture is a significant consideration for prospective talented employees. People aren't clamouring to work at a company known for its non-existent sense of humour or lack of employee benefits, including smaller, in-office, incentives. 18 Sep 2014 Read more >>

Media Union joins Amorphous New Media as reseller of Hudlr Geo-Messaging softwareThe partnership between Hudlr and Media Union was born out of a common objective to make further use of hyper-local demographic data to optimise and enhance the effectiveness of communication campaigns. 17 Sep 2014 Read more >>

Using digital innovation to upscale AfricaThe biggest problem in the African health delivery system is not the number of sick people or the type of diseases, but ineffective system processes. Doctors are restricted in the treatment they can administer to patients, as their data collection is still predominantly paper based, allowing for records to be lost, mismanaged and destroyed. In addition, the computers and technology available to hospitals are used mainly to record payments rather than to chart treatments and profiles. 9 Sep 2014 Read more >>

Stop wasting SMSes, know your audience!Relevant SMS + appropriate audience + right time = excellent ROI. Laurie Sloan from Hudlr (Amorphous New Media) explains that personal relevance of this kind gives marketers a unique and powerful advantage in that customers are far more likely to respond to a message tailored to their demographic profile than a generic, catch-all communication message. 23 Jul 2014 Read more >>

Why South Africa needs your businessAt the opening of parliament in 1995, Nelson Mandela had this to say:

"We are conscious of the reality that corruption in many forms has deeply infected the fibre of society. Precisely because we face the challenge of dealing with systemic corruption, we need a dispassionate and systemic approach to this question".
 18 Jun 2014

Retargeting to focus on multiple devicesGoogle's retargeting model has proven effective on single platforms, but the next step in creating real links between brands and users is multi-platform retargeting. 27 May 2014 Read more >>

Tamlyn WilsonSocial media can be an overwhelming space for business, both big and small. We look at what big mistakes companies are making and what they can do to get on the right track. 9 May 2014 Read more >>

Elastic Media Africa expands footprint into AfricaLast year, Amorphous Group launched Elastic Media Africa (EMA), an online media buying tool that offers a host of products for brands and advertisers. This year, EMA has expanded into Africa allowing businesses to market themselves online with efficiency and ease. Cameron McNaughton, outlines the African landscape. 5 Mar 2014 Read more >>

Grant ShippeyGrant Shippey, CEO of Amorphous, unpacks the basics of getting to grips with a marketing strategy that takes into consideration, and thus provides, a hyper-local perspective. 5 Feb 2014 Read more >>

Digital campaigns, an alternative to focus groups?Linden Shearar of Amorphous New Media argues the benefits of a digital campaign versus a focus group and urges advertisers to sit up and take note. It may save them a lot of money. 28 Jan 2014 Read more >>

Let's say that you're the average marketing director for a large corporate. You have a university degree and you've been in the job market for about fifteen years. That makes you roughly 37 (you left university at 22). This means that you began in the working world in 1998. 12 Nov 2013 Read more >>

SA companies lagging behind global peers in digital marketing spendWhile the percentage of marketing budgets allocated to digital spend by South African companies is steadily increasing, it is still lagging way behind global counterparts in many developing and developed markets. 29 Oct 2013 Read more >>

Grant ShippeyIt's that time of the year again, when advertising agencies scramble to meet the submission deadlines for the various industry awards events, like the Loeries. 1 Oct 2013 Read more >>

Amorphous launches online media buying platform for South Africa and beyondAmorphous Group has developed a platform called Elastic Media Africa (EMA), an online media buying tool that offers a host of products for brands. The landscape includes South Africa and selected countries in Africa. 27 Aug 2013 Read more >>

Grant ShippeyWhen it comes to the creation and marketing of a new product, the approach should keep the wise idiom of "look before you leap" in mind. 7 Jun 2013 Read more >>

Grant ShippeyHow would you change the way you do business if you knew exactly what your customer demographic looked like? 3 Jun 2013 Read more >>

Grant Shippey"A fact is a simple statement that everyone believes. It is innocent, unless found guilty. A hypothesis is a novel suggestion that no one wants to believe. It is guilty, until found effective." Edward Teller 12 Apr 2013 Read more >>

New data visualisation tool allows brands go hyper-localAmorphous, a digital corporate communications company owned by The Times Media Group, has developed a business tool that provides users with detailed demographics and other key business information about the residents in any location around South Africa. 27 Feb 2013 Read more >>

Amorphous recreate Tiger Brands Group websiteTiger Brands, the continent's leading consumer goods manufacturer, awarded Amorphous, one of the country's foremost digital agencies, the task of undertaking a full-scale redesign of the Tiger Brands Group website. 10 Jan 2013 Read more >>

After legion long and lonely hours behind their screens, with seasoning salty skin and BBQ sauce moustaches, Steers and Amorphous proudly unveil the iconic fast food brand's revamped value-driven menu alongside a glittering new website. 6 Dec 2012 Read more >>

After a few intense weeks of deep and expansive research, with generous lashings of creative obscurity, Amorphous New Media (ANM), one of the foremost full-spectrum digital agencies in the country, has landed the account for what is arguably South Africa's most iconic burger brand - Steers. 25 Apr 2012 Read more >>

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