Why Average Joes make better social media marketers than Don DrapersWhen you're choosing an individual to directly interact with your clients, you're putting your online reputation into the hands of someone that could make or break your image with nothing more than a careless comment or a misplaced word. (Dramatic? Possibly, but true nonetheless.) Ask yourself, who exactly does my client want to correspond with when they have a query or a complaint? The answer in the vast majority of cases is simple - they want to talk to an informed and helpful version of themselves. 8 Jun 2015 Read more >>

It's time to upgrade your website - or your business could sufferIf the term responsive web design is alien to you, you're definitely not alone - but if Google has their way, responsive will be the word du jour on 21 April. 22 Apr 2015 Read more >>

Seven reasons to leave your email marketing to the professionalsEmail marketing has been around as long as... Well, pretty much as long as email has. To provide a little context, here's a fun fact: the first instance of a direct marketing message being sent straight to users' inboxes took place in 1978, when Thuerk sent an email promoting DEC machines to 400 users via Arpanet. Believe it or not, people responded to this new-fangled idea, and the campaign generated around $13 million in sales for DEC - and with a resounding Ka-Ching, the bread-and-butter of the digital marketing world was born. 9 Mar 2015 Read more >>

Exploring the endless possibilities of electroluminescent wire - the world's only flexible lighting productFirewater Light, one of SA's biggest importers, manufacturers and distributors of promotional lighting products, has launched a bright and colourful new website showcasing one of their most versatile and popular products: EL wire. 20 Oct 2014 Read more >>

Celebrating 10 years of promotional lighting: Firewater Light unveils glowing new lookTo mark over a decade as one of South Africa's premier importers and creators of promotional lighting products, Firewater Light is revealing a bright new look. Like the company as well as its promotional lighting solutions and products, the re-brand is colourful, dynamic and eye-catching; reflecting Firewater Light's core belief in the power of light as a marketing application. 11 Nov 2013 Read more >>

New light-up product - designed and manufactured in SA!Promotional lighting company, Firewater Light, this week launched an innovative new lighting product in South Africa. Mood Ottomans are trendy pieces of light-up furniture that are designed, manufactured and branded locally. 13 Jun 2013 Read more >>

Firewater Interactive rebrands: New logo. New website.Digital agency, Firewater Interactive, has a new look. We've revamped our logo and website to incorporate cutting-edge design trends and web technologies. We're reminding our clients that we create work which not only reflects top local standards - but international ones. 8 Nov 2012 Read more >>

Rascals Sweets create a social media sensationSocial media channels were set ablaze last month with the news that Mister Sweet were bringing Rascals back into South Africa. The return of the beloved '90s chews was marketed predominantly through social media. Mister Sweet entrusted digital agency, Firewater Interactive, with the campaign - which went viral in its first week. 31 Aug 2012 Read more >>

Chilling with Super MSuper M's infamous characters Baz and Stretch are back, but this time in a brand new interactive website! Firewater Interactive officially launched Super M's new 'Just Chill' website (, and are proud to be the digital agency behind the project. 7 Mar 2012 Read more >>

Firewater Light helps to reveal the new Mini RoadsterThe 17th annual Design Indaba Conference in Cape Town came to a close this past Friday, March 2, and Firewater Light together with Black River FC closed the event off in style. In what was known as the 'Mystery Performance', the two companies took the stage with international act iLuminate, of America's Got Talent fame, to unveil the new Mini Roadster. 5 Mar 2012 Read more >>

Firewater Interactive recharges Energizer websiteBatteries are an essential part of life in the 21st century. Every household has a number of indispensible battery operated items from remote controls to smoke alarms. Energizer, which produces the world's longest lasting lithium batteries in high-tech devices, can now enjoy a long lasting web presence at Firewater Interactive ( is proud to unveil the new Energizer South Africa website. 13 Nov 2009 Read more >>

Nike Lab campaign “Light as a Feather, Strong as Steel” launched using Lytec EL WireTungsten was commissioned by Nike Lab to create an innovative and revolutionary point-of-sale solution, with the theme: "Light as a Feather, Strong as Steel". LyTec Wire was used as the key ingredient both within the stores and at the main shop display window. 19 Feb 2009 Read more >>

Firewater Light brings Nokia N78 billboard to "Light"Firewater Light was pleased to be involved in the bringing to life of a billboard in Nokia's latest N78 “maphotonline” outdoor campaign; a special project together with Media Compete and JWT. 23 Oct 2008 Read more >>

Firewater teams with Jake White for his online debutWorld Cup-winning Springbok coach Jake White launched his official blog and YouTube Channel on Wednesday and Firewater Interactive was proud to be part of the team involved! 15 Sep 2008 Read more >>