49M, the initiative launched by Eskom, which aims to inspire and rally all South Africans behind the common goal of saving electricity, recently adopted Liquid Lemon's new and innovative use of RFID and social media to help bring this real life activation into the world of social media. 12 Mar 2013
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When Sunglass Hut SA launched their innovative pop-up retail store concept - a 10x3m travelling retail shop, they knew that the launch night party had to be equally innovative and engaging for their select guests. And what better way to allow guests to show off the designer sunglasses on offer, than by posting photos of themselves on Facebook? 5 Feb 2013
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