Expanding into a new market is never an easy task. When that market is Africa, the challenge becomes even greater. Notoriously poor infrastructure, language and cultural barriers and some brutal economic realities make the African emerging market one of the toughest nuts to crack. 17 May 2013 Read more >>

Quality over quantity was a recent approach taken by activation specialists Oomph! Africa who were mandated to bring the well-known Axe Effect to life by associating the brand with female attraction in a series of promotions held in and around targeted pubs, clubs and retail stores in Harare, Zimbabwe. 4 Feb 2013 Read more >>

Activation experts, Oomph! Africa who has delivered consistently for giant brands like Liquifruit, Nokia, Frisco, Philips, Axe, Mcel amongst an impressive list of other multi-national blue chip companies recently added another success to its already long list of achievements. 21 Jan 2013 Read more >>

The Oomph! team recently secured a prestigious contract with a FMCG company in the Tobacco category. One aspect of the brief included conducting a six-month mystery shopper campaign, in order to provide insights into their retail market's mind set in the South African Township market. 2 Oct 2012 Read more >>