Experiential marketing is most effective when it creates an emotional connection between the brand and the consumer. Sanlam's recent partnership with Oomph! Africa demonstrated this perfectly. 5 Feb 2014 Read more >>

Leading African activation specialists, Oomph! Africa, successfully completed a national three-phase campaign roll-out for Colgate Palmolive's Protex hand soap brand, collecting over two million wrappers in the process and building on a three-year association with the FMCG giant. 22 Nov 2013 Read more >>

Emirates Airlines, as part of a push into the growing African 'trader route' business, recently approached African activations specialists, Oomph! Africa, to grow their brand awareness in Zambia and Zimbabwe. 22 Oct 2013 Read more >>

Oomph! Africa was recently appointed by The Think Agency to provide event logistics for their client Gabriel at the recent Top Gear festival in Durban. 5 Jul 2013 Read more >>

Oomph! Africa Activations recently completed a highly successful two-phase sampling, activation and sales campaign for Wesmelk Dairies, with teams of brand ambassadors - cleverly dubbed the "Moo Crew" - targeting the informal trader sector as well as emerging market consumers through wet sampling, in-store competitions and promotional give-aways in selected inland regions across South Africa. 29 May 2013 Read more >>

Expanding into a new market is never an easy task. When that market is Africa, the challenge becomes even greater. Notoriously poor infrastructure, language and cultural barriers and some brutal economic realities make the African emerging market one of the toughest nuts to crack. 17 May 2013 Read more >>

Quality over quantity was a recent approach taken by activation specialists Oomph! Africa who were mandated to bring the well-known Axe Effect to life by associating the brand with female attraction in a series of promotions held in and around targeted pubs, clubs and retail stores in Harare, Zimbabwe. 4 Feb 2013 Read more >>

Activation experts, Oomph! Africa who has delivered consistently for giant brands like Liquifruit, Nokia, Frisco, Philips, Axe, Mcel amongst an impressive list of other multi-national blue chip companies recently added another success to its already long list of achievements. 21 Jan 2013 Read more >>

The Oomph! team recently secured a prestigious contract with a FMCG company in the Tobacco category. One aspect of the brief included conducting a six-month mystery shopper campaign, in order to provide insights into their retail market's mind set in the South African Township market. 2 Oct 2012 Read more >>