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Our little, big agency is on the roll with two big reasons to celebrate! - Wetpaint AdvertisingWe are thrilled to unveil a brand new client, Price Waterhouse Coopers South Africa. We have already hit the ground doing what we do best: media planning, buying and creative conceptualisation with special focus on out-of-home, print and online. We are truly elated by this show of faith in our abilities! 29 Aug 2014 Read more >>

The Aranda Royal Fashion Affair heats up Maseru - Wetpaint AdvertisingThe 21st of June was the longest and coldest day of winter; but the sub-zero temperatures couldn't stop the models sizzling at the Royal Fashion Affair. 14 Aug 2014 Read more >>

Ethiopian Airlines to start flighting - Wetpaint AdvertisingThe cherry on the top; we are glad to announce that the television commercial for Ethiopian Airlines started flighting on the 1st of June. 10 Jun 2014 Read more >>

Wetpaint? Rings a bell... - Wetpaint AdvertisingAlready off to a running start; Wetpaint Advertising is proud to announce a host of new accounts for the 2014 financial year. 23 Jan 2014 Read more >>

Southern Power Maintenance on air for another year - Wetpaint AdvertisingSPM provides substation maintenance and refurbishment for many of South Africa's largest municipalities. They are in the business of keeping the lights on. 18 Oct 2013 Read more >>

Triple E Training takes their message to the airwaves - Wetpaint AdvertisingTriple E Training is currently undergoing a complete brand revamp with Wetpaint Advertising. Social media, online, video production, print, and radio are all included in the 2013 campaign for this first-time advertiser. 17 Oct 2013 Read more >>

Is it a bird? Is it a plane? No, it's Credit Guarantee! - Wetpaint AdvertisingWetpaint FM's 2013 campaign for Credit Guarantee is centred on Superheroes. The service which Credit Guarantee provides, as underwriters against potentially defaulting debtors, definitely makes them heroes in the eyes of their customers. 16 Oct 2013 Read more >>

2013 has been a bumper year for Wetpaint so far, with more than one new client signed onto our books for every month thus far. "Life's a pitch" as the advertising saying goes, and that has definitely been the case this year; though not without considerable success! 1 Oct 2013 Read more >>

A true gem in the Martial Arts world of South Africa, Shuaimeng Liu is one of three Shaolin trained instructors in the country. Making waves in the martial arts community and setting a new standard in SA, SMA has moved to a state of the art gym in the heart of Rivonia, allowing them to scale up on the number of classes and disciplines that they are able to offer. 16 Aug 2013 Read more >>

Wetpaint Advertising is happy to announce BVS Telecomms as one of its newest client acquisitions for the 2013 financial year. BVS Telecomms is a 100% black owned integrator of innovative business solutions based on information and communications technology (ICT). 15 Aug 2013 Read more >>

Wetpaint expands their social media portfolio - Wetpaint AdvertisingWetpaint social media department has been growing exponentially over the last few months. Most notable amongst these leaps and bounds are the variety of automotive clients which have been recently acquired. Namely: a number of Jaguar, Land Rover, Subaru and Volvo dealerships in the Gauteng region. 2 Apr 2013 Read more >>

As of the 1st of March, Wetpaint Advertising has been taking care of the online, social media, and public relations needs of Autism South Africa. Taking on this account on a pro bono basis forms an integral part of our Social Investment initiatives for the 2013 financial year. 28 Mar 2013 Read more >>

Nowadays it is vital that you integrate your PR endeavours into your digital and social media strategy. The opportunities for search engine optimisation, relationship management, and broad content proliferation are immense! 21 Feb 2013 Read more >>

Sponsored stories, what's different and what's the value? - Wetpaint AdvertisingWe have two kinds of marketing when it comes to Facebook, we have Marketplace adverts and Sponsored stories. 14 Feb 2013 Read more >>

Advertising gets We've all heard of socially responsible advertising, and some of us may have heard of responsive web design. But these days, we are witnessing the rise of what this author terms "Socially Responsive Advertising" - i.e., the act of brands using social media platforms, not only to create and direct brand-centric conversations for existing fans, but to engage in fan-generated conversations and stories, and leverage on the potential of those stories as powerful advertising opportunities. 14 Feb 2013 Read more >>

Six biggest marketing fails of 2012 - Wetpaint Advertising1) Nokia Uses Another Camera to Show Off its OIS Technology
Why it failed: The idea here was for Nokia to demonstrate their new product's amazing optical image stabilisation capabilities. Except that they show a video using a professional camera, and tried to pass it off as their new OIS technology. A product marketer should be communicating a product's value through its features. If your product's features don't align with the value you're marketing, however, it makes you look like a liar, and your product appear subpar. Don't pull the wool over consumers' eyes -- be honest and con_ dent about your product's capabilities. 14 Feb 2013 Read more >>

Looking for a public relations agency? 4 Feb 2013 Read more >>

Wetpaint stages Rebecca Summer Collection 2013 - Wetpaint AdvertisingWetpaint Advertising staged a lavish fashion show-themed event, as the pi├Ęce de résistance to the culmination of an integrated brand awareness campaign, marking the launch of Rebecca Fashion International hairpiece products onto the South African market. 14 Dec 2012 Read more >>

Mzansi's growing The rising digits that prove your marketing strategy needs to go digital 14 Nov 2012 Read more >>

Writing copy, writing history - Wetpaint AdvertisingCrafting advertising messages that are not merely good or great, but iconic. 22 Oct 2012 Read more >>

Wetpaint FM lands international accounts - Wetpaint AdvertisingSeptember 2012, Wetpaint FM launches international radio campaigns. This significant new development confirms that, since inception, Wetpaint FM has shown growth beyond expectations. 1 Oct 2012 Read more >>

Looking back on 15 years of advertising innovation - Wetpaint AdvertisingThe 1st of September 2012 marks 15 years of Wetpaint Advertising being in business. 15 years ago, our company started out life as a two-woman operation, with a single room for an office, and business cards printed on an omnichrom machine. Since then, we have grown into a miniature powerhouse: we are a full-service boutique advertising agency comprising of several distinct, yet inter-related, departments - all which serve towards providing our clients with a comprehensive, one-stop solution for their total marketing needs. 6 Sep 2012 Read more >>

Wetpaint Advertising likes you - so go and like them: on Facebook! Wetpaint Advertising has launched their very own Fan Page on Facebook, for the purposes of cultivating and nurturing a family of weird and wonderful honorary Wetpaintians like themselves from across the social media stratosphere! 26 Jul 2012 Read more >>

Wetpaint launches Augmented Reality ads for Snapdragon - Wetpaint AdvertisingBoutique advertising agency Wetpaint Advertising has launched a wide-reaching brand awareness campaign to promote telecommunications technology giant Qualcomm's Snapdragon mobile processor chip. A unique feature of this campaign is the utilisation of Augmented Reality software functionality, which has been incorporated into the campaign's print media component. This marks an historic milestone in South African advertising history, as Wetpaint Advertising is one of the first agencies to incorporate this newly launched technology into print advertising. Qualcomm Snapdragon print adverts embedded with the Augmented Reality functionality have been issued in the latest editions of South Africa's most notable technology lifestyle magazine publications, including Tech Smart, Popular Mechanics, Stuff Magazine and Magg Magazine. 25 Jul 2012 Read more >>

Wetpaint FM recently scripted and recorded a series of radio adverts as a part of an integrated advertising campaign for Qualcomm. The campaign makes use of street pole ads, a radio and online competition, as well as a custom designed augmented reality app which truly brings the print and online adverts to life. 10 Jul 2012 Read more >>

Wetpaint Advertising lands Qualcomm account - Wetpaint AdvertisingInternational telecommunications corporation Qualcomm is launching its Snapdragon S4 mobile processor chipset onto the South African market, with Wetpaint Advertising leading its advertising efforts. 4 Jul 2012 Read more >>

Bryanston-based advertising agency Wetpaint Advertising is making waves throughout the South African advertising and media industry for branching out and diversifying its business model to include an Eventing as well as a Digital division which is incorporated into the services of its traditional agency offerings. 8 Jun 2012 Read more >>

Large-scale transformer maintenance and OEM Southern Power Maintenance (SPM) operate within a very small but essential niche industry. With municipalities and parastatals comprising the majority of their clientele it is essential that every single industry leader is aware of SPM's existence and service offering. 10 May 2012 Read more >>

Sasria gives back on Career Day with the Adopt a School Foundation - Wetpaint AdvertisingMogale City, Gauteng. Special Risk insurance purveyors Sasria have collaborated with notable organizations such as Sci-BONO, Price Waterhouse Coopers, Norton Rose and Wetpaint Advertising in order to bring a special Career Day initiative to Lodrile Secondary School in Mogale City, Gauteng. Lodrile Secondary School is an economically disadvantaged government-established institution which is currently being run and funded under the auspices of the Adopt a School Foundation, a privately-funded charitable organization established by a number of the board members of Sasria. Most notably, Cyril Ramaphosa serves on the Adopt a School Foundation board. 4 May 2012 Read more >>

Huawei Devices South Africa embarks upon a fresh-thinking PR drive contracting the services of Wetpaint Advertising's PR division. This new and substantial account has been awarded to the Wetpaint team in light of the fact that their expertise in the telecommunications and mobile industry is difficult to beat. 3 Apr 2012 Read more >>

Wetpaint Advertising proudly announces the launch of a new and exciting wing of their business; Wetpaint FM. This new service offering was founded to herald a new age for the agency which has been quietly gaining ground in the Gauteng marketplace for the last 14 years. 16 Feb 2012 Read more >>

Wetpaint, the Agency behind the Engine that Could - Wetpaint AdvertisingCalibra Motor Corporation (CMC), a 100% BEE owned and run South African company, has been operating from 2008. During this time, in spite of the fact that they had not yet embarked on a marketing plan, CMC have established 40 dealerships nationwide, securing many taxi sales and government contracts. It is a little known fact that many of the police cars that we see on SA roads are in fact imported by CMC, and now they are adding ambulances and panel vans to the mix. With government contracts and the taxi industry under their belt, CMC felt that they should focus on securing a share of the consumer market. CMC needed an agency like Wetpaint to back the engine that could. 30 Aug 2011 Read more >>

Projecting Epson into the Limelight - Wetpaint AdvertisingHaving been out of the advertising arena for quite some time, Epson approached Wetpaint Advertising (WPA) to create a brand awareness campaign with a focus on projectors. WPA embarked on an integrated campaign including print, online and social media as well as a competition to win a home theatre projector worth R35 000. The competition, closing on the 30th of September, received over 16 000 entries within its first three weeks! 27 Jul 2011 Read more >>

Huawei's first South African product launch - Wetpaint AdvertisingWetpaint Advertising launches the new Huawei S7 Slim Tablet at SET in the Design Quarter. 3 Jul 2011 Read more >>

Wetpaint is a professional advertising agency that makes a tremendous effort to understand our exact objectives and needs, providing very specialized and focus customer attention. It has been an absolute pleasure to work with Wetpaint and we look forward to continue our partnership with Wetpaint. [Dominique Friedl: Business Development Director, Qualcomm Inc] || Sunbird has been using Wetpaint for their international marketing and advertising needs since 2010 and the difference in the generally improved awareness they have created of Sunbird Hotels & Resorts has been substantial - not only within South Africa but globally as well. This is a credit to their innovative management of our marketing campaigns and our new website design / development. We enjoy a great relationship with Wetpaint and the speed with which they respond to our urgent needs makes it a pleasure to work with them. [Roger Gardner: CEO, Sunbird Tourism Limited] || Thumbs up to you guys! We have found your team prompt, efficient, understanding and creative. Highly recommended. [Belinda Wilson] || Wetpaint had added a fresh and innovative angle to the promotion of our products and brand. The creative team always responds positively to suggestions and challenges. [Craig Waterson: Sales & Marketing Director, ROCLA] ||