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Launch Factory has been creating bespoke branded content in several countries for over 10 years. It has developed an award-winning formula that showcases the incredible work corporates undertake to uplift their communities.
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Brands with purpose that walk the talk!If you're struggling to get a response from your branded content, chances are you've simply slapped a logo onto a poorly produced ‘live game show' that doesn't have any real impact. Without revealing any of our secrets, here's why branded content with a simple message that taps into real emotion works... 21 Feb 2017 Read more

Ted Baker's spy thriller ad hints at next-level retail marketingFor your eyes only: have you seen the latest example of content marketing from British retailer Ted Baker? Executive-produced by Guy Ritchie of British crime thriller Layer Cake fame, the shoppable film is a riveting game-changer for those in the realm of e-tail... 21 Nov 2016 Read more

How Starbucks' UPstanders is brewing a better worldHave you seen Starbucks' new TV series, UPstanders? It's an example of branded content that goes nowhere near steamy coffee shots and the perhaps intentional humour of their name-mangling. Instead it features positive, uplifting stories that makes that all-important emotional connection with consumers... 25 Oct 2016 Read more

Content marketing lessons to live by, beyond 2016Earlier this month, I attended the sixth annual Content Marketing World conference in Cleveland Ohio, US of A. Looking at the numbers, the conference was a global hit with its own Snapchat filter, and over 150 sessions presented by over 225 speakers to over 4,000 attendees from 55 countries and possibly more than one galaxy (hello, Mark Hamill) all sharing the same message: Content marketing is more than just a nice-to-have, it's the future... 13 Oct 2016 Read more

Marriott Hotels' content marketing model ensures a long stayMarriott Hotels' social media monitoring innovation and branded content creation is making waves around the world, connecting the brand with the next generation of travellers - Millennials. Here's how their content delights their media audience, further boosting their brand loyalty. 26 Sep 2016 Read more

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