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Gen Z to give marketers a run for their moneyKantar Millward Brown's Annual Digital & Media Predictions highlight the scale of the challenge presented by a new generation with high expectations and values 6 Dec 2016 Read more >>

Insights2020: Connecting the dotsWalking down the street, I make a number of observations about the world around me: I notice how many women seem to have a bob-style haircut or the dominance of white cars on the road. Everyday each of us is bombarded with a wealth of information, constantly taking in the world around us. There has never been a greater wealth of data or information at our disposal than there is today. Yet just like my observations while walking down the street, none of this information is truly transformational. At most it is useful, and in today's world of slow growth and big data what we really need are insights that lead to action. The ability to transform a wealth of complex data into insights and ultimately turn those powerful insights into strategy is increasingly separating the winners from the losers. 5 Dec 2016 Read more >>

Ads that travel well begin with an insightA frequent question I hear from senior global marketers is, "How can I maximise ad transference?" It's a sensible question. As zero-based budgeting grows in popularity, the opportunity to save costs by producing one ad that can be used in many countries is compelling. But there is the risk that making an ad work across multiple countries may not be the best way to maximise ROI. 19 Oct 2016 Read more >>

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2016Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 13 Oct 2016 Read more >>

Turning findings into insightsWhat matters now is not so much the quantity of data a firm can amass but its ability to connect the dots and extract value from the information. 6 Sep 2016 Read more >>

Millward Brown South Africa announces The Top 20 Best Liked Ads of 2015With hundreds of ads bombarding consumers every day, great creative is central to successful advertising because it grabs attention, resonates with its audience and makes the ad memorable and easily recalled. As Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at." And people pay more attention to ads they enjoy - "We need to stop interrupting what people are interested in and be what people are interested in," says Craig Davis, ad man extraordinaire. 21 Jul 2016 Read more >>

L'Oréal Paris maintains top position as the world's most valuable personal care brand, worth $23.5bnMobile-focused millennials create new challenges to the dominance of established personal care brands 9 Jun 2016 Read more >>

Google overtakes Apple as the world's most valuable tech brandClearer innovation pipeline helps boost brand value as Apple pays for secrecy 8 Jun 2016 Read more >>

Toyota maintains top position as the world's most valuable car brand, worth $29.5bnGet ready for disruption from Tesla, Uber and 'subscription ownership' as totalbrand value of BrandZ Top 10 Most Valuable Global Car Brands falls 3% 8 Jun 2016 Read more >>

Amazon regains its crown as most valuable global retail brand in the 2016 BrandZ Top 100Online blurs with 'bricks and mortar' as consumers expect frictionless multichannel brand experiences 8 Jun 2016 Read more >>

The 2016 BrandZ Top 100 Most Valuable Global Brands'Transparent innovation' pushes Google back to the top of the BrandZ Top 100 Most Valuable Global Brands, increasing its worth to $229bn. The ability to disrupt sets apart the fastest growing brands. 8 Jun 2016 Read more >>

Insights2020: Three dimensions for customer-centric growthThe digital revolution has opened businesses up to a world of possibilities that only a decade ago was considered science-fiction. By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer! 4 May 2016 Read more >>

Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2015Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. 28 Apr 2016 Read more >>

Marketers will unite sales and media touchpoints in new ways in 2016, says Millward BrownAnnual Digital and Media Predictions outline the need to optimise video and mobile advertising, evaluate connected TV opportunities and develop inspiring branded content 12 Jan 2016 Read more >>

Marketing in the Digital Age: How to organise for growthWith over 25 million internet users, more than 11 million active Facebook accounts and around 47 million mobile devices, South Africa is heavily influenced by the digital revolution. In an age when conversations start and spread both on and offline, organisations have to be agile to capture opportunities in real time. But many marketing organisations continue to operate by standards set in the 1950s. Outdated organisation charts fuel departmental and divisional silo-ism, while collaboration and integration remains limited. 12 Nov 2015 Read more >>

Join Millward Brown as they dig into regional findings and learn how you can optimise video creative across screensMillward Brown's annual AdReaction study explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. 6 Nov 2015 Read more >>

Join Millward Brown as they dig into findings from SA and learn how to optimise video creative across screensMillward Brown's annual AdReaction study explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. 4 Nov 2015 Read more >>

The AdReaction Report 2015 - Video Creative in a Digital WorldVideo on digital is catching up to time spent watching TV, but low digital ad receptivity brings targeting and creative challenges... 14 Oct 2015 Read more >>

Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2015Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. 1 Oct 2015 Read more >>

Insights2020 - Driving customer-centric growthInsights2020 is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth. 17 Aug 2015 Read more >>

Millward Brown South Africa announces the Top 20 Best Liked Ads of 2014Advertising legend Howard Gossage once said "Nobody reads ads. People read what interests them. Sometimes it's an ad." The same is true for TV commercials; viewers know the drill and they know how to avoid ads or tune them out. After all, anyone who watches TV will likely see the same ad over and over and over. That might be tedious if the ad is annoying, but not if it is fun or interesting. 18 Jun 2015 Read more >>

"Why" purposeful branding in South Africa?Today is a new age of consumerism; increased globalisation, new technologies and disrupted category norms have empowered people to be more informed, connected and united than ever before. Consumers are demanding accountability and transparency from the companies they work with and forcing brand leaders around the world to answer fundamental questions: what business are we in? Why do we exist? And how do we organise to win? 2 Jun 2015 Read more >>

Apple overtakes Google in the 10th Annual BrandZ Top 100 Most Valuable Global Brands rankingWorld's top 100 brands are now worth $3.3 trillion to businesses 27 May 2015 Read more >>

Millward Brown South Africa announces the top 10 Best Liked Ads for Q3 and Q4 2014Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. Click on the ad to view the TVC... 14 May 2015 Read more >>

Insights2020 launchesLeadership initiative to help business leaders decode how insights and analytics drive change and growth 12 May 2015 Read more >>

@Marketing4Youth #AfricaBrands should have a bad case of FOMO* when it comes to marketing to the youth in Africa, because if you engage with the youth market now you could potentially have a customer for life. Africa has the youngest population in the world, with around 200 million people between the ages of 15 and 24 and more people under the age of 20 than anywhere else in the world. The population is set to double to two billion by 2050 and as the workforce grows and education improves, there is huge potential for economic growth and development. 8 May 2015 Read more >>

More than 'art for art's sake': the world's most admired ads bring payback for the brandOn the Cannes Lions website is an archive, which it calls "the digital home of the world's greatest branded communications". The business world's definition of what makes a creative campaign "great" has evolved since the festival began in 1954, however, and is now firmly rooted in how effectively an ad sells the brand. 15 Apr 2015 Read more >>

WFA reveals groundbreaking research into Africa's marketing challengesGlobal brands need to work harder to understand African consumers 18 Mar 2015 Read more >>

Millward Brown's Digital and Media Predictions for 2015Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year. Predicting the future isn't easy, but Millward Brown's media and digital expertise allows us to provide reliable insights into the important emerging trends and their implications for our clients and the world of advertising. 27 Jan 2015 Read more >>

Africa leads the world into the future of market researchAs the growth in mobile communications brings about a revolution in market research, it is the vast continent of Africa that is leading the way. Though some may be reticent to adopt mobile solutions, the advantages are too big for African researchers to ignore. 4 Dec 2014 Read more >>

Mobile and the retail revolutionShopping. It used to be simple and straightforward for South African consumers. A shopping spree involved travelling to a store or mall, looking at products, making a decision and then making a purchase. Possibly some time was spent perusing sales material in local newspapers or magazines beforehand, and you might have asked for some input from friends and family about the item to be purchased - the basic process was well established. But the digital revolution has changed the way South Africans shop and a primary example of this is the impact of the mobile phone. 31 Oct 2014 Read more >>

Millward Brown opens in PakistanMillward Brown, a global leader in brand, media and communications research, officially opened its newest office in Karachi, Pakistan last week. 23 Sep 2014 Read more >>

Firefly Millward Brown launches in Jeddah, Saudi ArabiaMillward Brown, a global leader in brand, media and communications research, has announced the launch of Firefly Millward Brown, its qualitative practice, in Saudi Arabia. 18 Sep 2014 Read more >>

South Africa's Best Liked AdsMillward Brown announces South Africa's Best Liked Ads for Q1&2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials. These are the ads that are most liked by the South African audience, whom the company believes to be the most important critics, as it they who ultimately choose to buy your brand or not. 28 Aug 2014 Read more >>

Millward Brown Vermeer opens regional office in South AfricaMillward Brown, a global leader in brand, media and communications research, announces the opening of its brand and business strategy consultancy practice in South Africa. The unit, Millward Brown Vermeer, will service clients across the Africa and the Middle East region. 17 Jul 2014 Read more >>

Major research innovation launched - Quick LSMsMobile interviewing is seen as the future of research because it's fast, accurate, affordable and accessible. Marketers and research houses have already been using mobile for data collection for a few years already. However, most sampling frames require specific LSM groups, and to determine a respondent's LSM group takes 30 questions, thus the practical application of mobile interviews was limited in South Africa. 11 Jun 2014 Read more >>

Google overtakes Apple to become the 2014 BrandZ Top 100 most valuable global brandEnd of recession pushes combined brand value of Top 100 up 12% 21 May 2014 Read more >>

Millward Brown highlights seven key lessons for brandsEight years of BrandZ Top 100 data shows how the rise and fall of key global brands are both a warning and a model to follow for marketers 13 May 2014 Read more >>

The top 20 Best Liked Ads for 2013Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. 16 Apr 2014 Read more >>

Millward Brown announces the Best Liked Ads from Q4 2013What do kids, dogs and humour have in common? They all feature in the top 10 Best Liked Ads for Q4 from Millward Brown. They are also a fairly universal ingredient for advertising that resonates with the consumer. 20 Mar 2014 Read more >>

Driving mobile from Cape to CairoMobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications. 14 Mar 2014 Read more >>

Drive for multi-screen marketing to dominate 2014, says Millward Brown's annual predictionsAgency sees growth in screen-agnostic planning and believes multi-screen minimalism will be key to success 13 Jan 2014 Read more >>

Millward Brown opens in Jeddah, Saudi ArabiaCelebrates launch with CMO event focused on building meaningful brands that drive financial success 12 Dec 2013 Read more >>

Millward Brown South Africa announces The Best Liked Ads for Q3 2013Looks like Eugene is giving Steve a run for his money? 3 Dec 2013 Read more >>

Millward Brown South Africa announces The Best Liked Ads for Q2 2013Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the 'most liked' by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. 24 Oct 2013 Read more >>

Millward Brown enters next phase of its mobile research strategy across Africa and the Middle East 5 Sep 2013 Read more >>

Millward Brown South Africa announces The Best Liked Ads for Q1 2013Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials and their advertising agencies, chosen by the most important critic we believe, the consumer. 10 Jul 2013 Read more >>

Apple remains no.1 in the BrandZ Top 100African telecoms network MTN retain their position in the Top 100, moving up nine places from 88 to 79 with a positive brand value change of 23%. Apple remains the BrandZ Top 100 Most Valuable Global Brand for 2013, worth $185 billion. Apple grew just +1% in the last year compared to a +51% growth for its closest competitor, Samsung, which is now no.30 in the global ranking with a brand value of $21 billion. 22 May 2013 Read more >>

Subway heads the overall 'Top Risers' list - revealed as the launch of the eighth annual Top 100 ranking approaches. 10 May 2013 Read more >>

Millward Brown South Africa announces the Best Liked Ads of 2012Millward Brown's Best Liked Ads list celebrates the countries favourite TV commercials and their advertising agencies in South Africa. These are the ads that have been rated as the 'most liked' by the South African audience, whom we believe to be the most important critics. There are lots of awards out there, but this one is chosen by the consumer - the person who ultimately chooses to buy your brand or not. 11 Mar 2013 Read more >>

New appointments: Soumya Saklani and Chris GithaigaMillward Brown, a global leader in brand, media and communications research, has jointly announced the appointment of Soumya Saklani to the position of Managing Director, Millward Brown Sub Saharan Africa and Chris Githaiga as Managing Director Millward Brown East Africa. 1 Mar 2013 Read more >>

Leading market research firm Millward Brown has officially opened its newest office in Cairo, Egypt to serve the North Africa market. This is the third office opened by the global firm in the Africa and Middle East region this year. 14 Nov 2012 Read more >>

BrandZ Top 100 Most Valuable Global BrandsThe seventh annual BrandZ™ Top 100 Most Valuable Global Brands study published by Millward Brown reveals that top brands thrive despite economy, and the first African brand enters the ranking. 25 May 2012 Read more >>

Top 12 digital predictions for 2012Millward Brown's Global Futures Group brings you the hottest trends for the New Year, highlighting growing trends in the digital media sector with their predictions for the next 12 months. 10 Jan 2012 Read more >>

Adtrack Best Liked Ads July 2010 - June 2011Adtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa over the last 27 years, according to the most important critics - the consumer. 2 Dec 2011 Read more >>

New global solution measures branding effectiveness of social media fan pages. 11 Aug 2011 Read more >>

Prasun Basu appointed as Managing Director, Millward Brown East AfricaMillward Brown announces the appointment of Prasun Basu as the new Managing Director of Millward Brown East Africa. 10 May 2011 Read more >>

Emerging markets account for 19 of the top 100 brands according to WPP company Millward Brown Optimor in its 2011 study of the Most Valuable Global Brands. 9 May 2011 Read more >>

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