African Response's Press office on Bizcommunity

Transformation has received a major boost in the research industry, with African Response celebrating 10 years in business. Regarded as the most local global research company in South Africa, African Response brings together an exceptional ability to understand and interpret the needs of the South African market with an association with Ipsos, the third largest custom research firm in the world. 17 May 2013 Read more >>

A groundbreaking survey launched last week by the most local global research company, African Response, has blown the lid off the lucrative and influential stokvel market. According to AMPS 2011, 40% of the South African population currently belong to a stokvel. 22 Nov 2011 Read more >>

African Response, South Africa's largest black empowered market research company, has just been awarded its Level 1 certificate for its contribution to the principles of BBBEE. This has been awarded by an accredited and independent BBBEE rating company - SERA. 11 Oct 2010 Read more >>

Global market research firm Synovate has announced that Mamapudi Nkgadima will take on the position of managing director of its company African Response. Nkgadima will assume the role on 1 August 2010. 25 Jul 2010 Read more >>

Nine out of ten foreigners visiting South Africa for the purposes of the World Cup say that they would recommend South Africa to friends or family as a holiday destination, according to African Response's World Cup Visitor Survey. 16 Jul 2010 Read more >>

87% - the highest percentage to date - of South Africans are confident that we are ready for the World Cup, now less than a month away, concludes African Response's 2010 Barometer. Durbanites are the most optimistic where an outstanding 96% believe that South Africa is ready! 28 May 2010 Read more >>

A record high (85%) of South Africans supporting the preparation ahead of the 2010 FIFA World Cup has surfaced in African Response's latest 2010 Barometer - measuring perceptions of readiness ahead of the World Cup in around the major metropolitans in South Africa. 2 Mar 2010 Read more >>

African Response's 2010 Barometer has seen a record high in the nation's confidence ahead of 2010. Since March 2004, there have been vacillations in the public opinion but with the tournament only over a year away, the majority of South Africans have shown support for those that have been slaving away to make sure that we are prepared - 78% believe that we will indeed be ready. 8 May 2009 Read more >>

Half of the South African population support the draft bylaw which would prevent guesthouses, pubs, clubs and theatres in Cape Town residential areas from selling alcohol past 9pm. This is according to African Response's 2010 Barometer. 31 Mar 2009 Read more >>

Optimism around South Africa's readiness for the 2010 FIFA World Cup has taken an upward turn and South Africans are showing their support for 2010 preparation. This is according to market research company, African Response. These results correspond closely with those released by FIFA at the 500-day countdown celebration. 2 Feb 2009 Read more >>

63% of South Africans believe that the global economic crisis may lead to fewer visitors to South Africa than expected during the 2010 FIFA World Cup, according to market research company African Response. 9 Jan 2009 Read more >>

South Africans believe that the SABC has a fundamental responsibility during the 2010 FIFA World Cup, according to market research company African Response. 28 Nov 2008 Read more >>

69% of South Africans are positive that our country will be ready to host the 2010 FIFA World Cup, according to market research company, African Response. 18 Nov 2008 Read more >>

71% of South Africans say that using Vuvuzelas at the 2010 FIFA World Cup games will actually improve the atmosphere, according to market research company African Response. 11 Sep 2008 Read more >>

According to market research company African Response, 67% of South Africans feel confident that our country will be ready in time for the 2010 FIFA World Cup. 30 Jul 2008 Read more >>

A newspaper takes its first breath on its passing from seller to buyer and from that moment its unpredictable journey has begun. The latest results of the SAARF AMPS© study reflected a rise in readership which left circulation figures unaffected and as such, newspapers seem to have taken on a ‘life of their own' in South Africa. 26 Jun 2008 Read more >>

Half (49%) of South Africans agreed that they have seen dramatic improvements in our country's infrastructure ahead of 2010, according to market research company African Response. 25 Jun 2008 Read more >>

According to BEE market research company African Response, 71% of South Africans believe that hosting the 2010 FIFA World Cup will popularise sporting activities in South African schools. This is yet another beneficial consequence of hosting this esteemed event! 21 May 2008 Read more >>

71% of South Africans say “yes, we will be ready to host the 2010 FIFA World cup!” - this is according to market research company African Response. 29 Apr 2008 Read more >>

In spite of the current electricity shortage, 62% of South Africans agree that our nation will pull it together to make the 2010 work, according to market research company African Response. 19 Mar 2008 Read more >>

Almost half (46%) of metropolitan South African adults are not willing to purchase tickets to the 2010 FIFA World Cup matches, according to market research company African Response. 14 Feb 2008 Read more >>

As a nation, 73% of South Africans are confident that we will be ready to host the 2010 FIFA World Cup, according to market research company African Response. 29 Jan 2008 Read more >>

South African confidence in our ability to be ready for the 2010 FIFA World Cup is on the increase. 76% of South Africans believe that we will be ready – up 6% from the last reading, according to market research company African Response. 5 Dec 2007 Read more >>

A recent poll conducted by research agency African Response reflected that two-thirds (66%) of South Africans agree that terrorism financing and money laundering will be areas of concern during the 2010 FIFA World Cup and call for FBI training in order to prepare SA police. 26 Oct 2007 Read more >>

68% of South Africans believe that the South African National Defence Force (SANDF) will improve security for the 2010 FIFA World Cup and beyond. Representing the views of 400 South Africans, the poll was conducted in response to the SANDF's affirmation that they are fully prepared to ensure protection from terrorists, soccer hooligans and those planning to thwart the 2010 FIFA World Cup. 28 Sep 2007 Read more >>

African Response, the most empowered market research company, has just been awarded its AAA rating by EmpowerDEX, an independent economic empowerment rating and research agency. This means that African Response is a Level Two contributor to the principles of B-BBEE. 29 Aug 2007 Read more >>

At present, over half (55%) of South Africans say that they would not subscribe to a pay channel in order to be able to view the 2010 FIFA World Cup matches, if SuperSport is awarded broadcast rights to the games, reveals a recent dipstick by African Response. 23 Aug 2007 Read more >>

Overall public confidence in South Africa's readiness to host the 2010 Soccer World Cup is marginally up from 2006 says market research company, African Response. 70% of South Africans believe we will be ready. 31 Jul 2007 Read more >>

An independent consultant has recently commended the SAARF AMPS® project, on which African Response is co-contracted. 27 Jun 2007 Read more >>

African Response has just been awarded its ISO 9000:2001 certification, an internationally approved system for quality management, self assessment and third party assessment for business. 19 Jun 2007 Read more >>

Seventy nine perecent of South Africans are against the proposal that prostitution and drinking in public be made legal for the duration of the 2010 World Cup, reveals a recent survey by African Response. 13 Jun 2007 Read more >>

Digital communication is driving social transformation and this has implications for the future of advertising. This is according to Steve Garton, Global Head of Media at Synovate. African Response hosted Steve’s visit to South Africa last month when he spoke at the very successful SAARF Symposium. 24 Apr 2007 Read more >>

Steve Garton, Global Head of Media at Synovate, will be making his way back to South Africa to speak at SAARF's annual symposium. Garton, hosted by African Response, will present new insights into the relationship between media and its audiences, and how digital technology will change the future of advertising. 30 Jan 2007 Read more >>

72% of South Africans agree that South Africa will be ready by 2010 to host the Soccer World Cup, according to a poll survey by African Response. The third reading of the poll survey has yielded very positive results regarding public perception about the progress of our 2010 preparations. 1 Dec 2006 Read more >>

Media measurement will never be the same, says Steve Garton, Global Head of Media, at Synovate. Why? Because the consumer is now in control. 2 Nov 2006 Read more >>

African Response was recently recognised at the Sunday Times Business Times Marketing Excellence Awards as a finalist in the Digital Direct Marketing Category. 18 Oct 2006 Read more >>

African Response has shed light on the youth market and their attitude towards brands and the companies that market their products. The stats are drawn from the FutureFact survey, a national survey with a sample of 2 200 people. The youth is defined those who fall between 16 and 24 years old. 27 Jul 2006 Read more >>

African Response has been nominated as one of South Africa's top gender empowered organisations for 2006 by Top Women in Business and Government. 3 Jul 2006 Read more >>

Dr Anina Maree, Media Director of African Response, was invited to present at the European Media Research Organisation (EMRO) conference in Estonia last month. Dr Maree delivered a presentation on Self-Completion Media Measurement. 14 Jun 2006 Read more >>

Patrick Dunn, sales and marketing director for African Response, is amongst some of the marketing heavyweights that have been selected onto the Superbrands South African Council 2006. 25 Apr 2006 Read more >>

Only two thirds of South Africans (67%) believe that we will be ready to host the World Cup by 2010, according to the first reading of the African Response 2010 Barometer. 2 Apr 2006 Read more >>

"When will the so called 'emerging' middle class finally be recognised as having emerged?" was the question asked by Beatrice Kubheka, Managing Director of African Response at the From Pap to Pasta to Sushi event hosted by her company last week. 30 Mar 2006 Read more >>

"Just like any form of job creation, BEE carries with it the opportunity to make ordinary lives better," says Beatrice Kubheka, Managing Director of African Response. Too often, with the increased and now intense focus on scorecards and deadlines, the concept of BEE boils down to numbers - numbers that are very much dependent on the control and ownership in companies. 7 Mar 2006 Read more >>