News
A sustainable initiative - My Tree in Africa - has been launched to give travellers the chance to offset the carbon impact of their flights and do some good in our communities. In time for the anticipated surge of visitors to South Africa next year, My Tree in Africa will plant trees in underprivileged communities to provide shade and fruit, as well as sink the flight-associated carbon emissions. 25 Nov 2009 Read more >>

The United Nations Environment Programme Financial Initiative (UNEP FI) has appointed Zoom Advertising to conceive, develop and roll out an advertising and multi-media campaign to support Cape Town Green Week: 19-23 October 2009 at CTICC. 15 Sep 2009 Read more >>

Zoom Advertising - Ogilvy's retail and brands at retail expert agency - has just produced a series of 15-second TV commercials for The Crazy Store, marking the first time the retailer has used TV as an advertising medium. 23 Apr 2009 Read more >>

Ogilvy's strategy wizard, Sello Leshope, has just taken over as Strategy Director at Zoom - Ogilvy's retail and brands at retail expert agency. The move recognises Zoom's growing stature in the market, its success with its clients and its innovative work. Sello brings an enormous wealth of talent and consumer insight to Zoom and he will now be responsible for helping the agency sustain its groundbreaking approach to communication. 3 Apr 2009 Read more >>

PEP Stores, together with Zoom Advertising, swept the 2009 Sunday Times Marketing Excellence Awards with a Gold medal in the category ‘Brand Marketing Campaign of the Year' and also triumphed by winning the overall Grand Prix prize for the PEP repositioning campaign in Generations, the popular TV soapie. 6 Mar 2009 Read more >>

CareerJunction - the largest jobs portal in South Africa - has appointed Zoom Advertising to handle all its marketing and advertising with immediate effect. Zoom is part of the Ogilvy Group with specialism in innovative marketing, retail advertising, brands at retail and branded entertainment. 23 Jan 2009 Read more >>

By publishing an illuminating little book called, ‘The Conscious Brand', Zoom Advertising explains the agency's sustainable approach to business (and life in general) and also aims to inspire its clients and associates to adopt a similar philosophy. 30 Oct 2008 Read more >>

After a three-way pitch, Zoom Advertising - Ogilvy's expert retail advertising and ‘brands at retail' agency - has been awarded the Jordan Shoes account and will handle 360 degree marketing communications to create brand awareness, support product listings, develop sales promotions and implement an ongoing PR campaign. 5 Jun 2008 Read more >>

Zoom Advertising - Ogilvy's expert retail advertising and ‘brands at retail' agency - is the first agency to become carbon neutral in South Africa. 9 May 2008 Read more >>

Zoom Advertising – Ogilvy's expert retail advertising and ‘brands at retail' agency – has been awarded the business for a new business. Soon to be launched in South Africa, Bike & Saddle offers year-round luxury bicycle trips as well as luxury bike travel accessories. 6 Feb 2008 Read more >>

Zoom Advertising - through its Branded Entertainment unit - is the first ad agency in SA to have won a pitch to produce a programme series for a DStv channel. 17 Jan 2008 Read more >>

Question: What does a major brand's repositioning story have in common with SA's best loved soapie? Answer: A marketing coup and an inspired strategy because PEP's new brand ‘proposition' is being launched on Generations. 31 Jul 2007 Read more >>

Zoom Advertising has been appointed official marketing partner for what is already being dubbed ‘THE event'. A massive music festival, the first of its kind in South Africa is set to rock the country in February 2008 and MTV Europe Foundation has signed up as one of the festival's global media partners. 16 May 2007 Read more >>

Zoom Advertising – Ogilvy’s expert retail advertising and ‘brands at retail’ agency– has just won three more significant accounts – Sasko bread packaging, Cape Deli and SportSkin. 2 Apr 2007 Read more >>

While the launch this week of the Zoom Branded Entertainment unit is a first for an advertising agency in South Africa, the unit has already successfully created and produced a number of ’advertiser funded programmes’ (AFPs) for its clients on television. 30 Mar 2007 Read more >>

Biltong is no longer a delicacy. It’s a commodity; a snack that is now part of the weekly food shop. “So, why can’t we brand it?” asks Graeme Taylor-Warne, Zoom Cape Town’s Creative Director, after winning the Cape Deli business. 20 Mar 2007 Read more >>

Guys may be guys but that doesn’t mean they don’t moisturise. So, how does one reinforce their masculinity while they cream it? SportSkin, the skincare range for men has asked Zoom Johannesburg to tackle this and appointed the agency to produce their first batch of television commercials. 13 Mar 2007 Read more >>

In a bid to maximise its brand’s presence within the retail environment, Sasko handed its bread packaging over to the retail experts – Zoom Advertising Cape Town. Zoom rose to the challenge and bagged the bread... literally. 4 Mar 2007 Read more >>