News
Volcano Advertising was tasked by Garmin, the world leader in navigation technology and innovator in consumer electronics, to demonstrate creatively the brand's key intrinsic - Garmin consumers need not worry about navigating but can rely on a trusted brand to ensure they arrive safely at their destination. 10 Nov 2009 Read more >>

“We literally stretched our imagination on this one,” said Dustin Sinclair, Art Director at Volcano Advertising after they won a Silver Eagle in the Best Tactical Use of Medium category at the Eagle Print Awards ceremony held in Johannesburg last night. 10 Nov 2009 Read more >>

Volcano Advertising once again showed its ability to create award-winning ads when they took two top prizes at the Creative Circle awards. 23 Sep 2009 Read more >>

Football fans in Gauteng recently had the rare opportunity to have the official 2010 FIFA World Cup™ Winners' Trophy in their midst, and have their pictures taken with it to keep as a memento. 16 Sep 2009 Read more >>

With the most compelling and comprehensive campaign to date, Sony Entertainment Television (SET) launched their new 13-part action drama series, Leverage, which premiered last Thursday night at 20h30 on DStv channel 113. 30 Mar 2009 Read more >>

Considerate, sincere, honourable, chivalrous, diplomatic, helpful and professional. These are just some of the words paid in tribute at the wake of Nic Pickard, whose recent passing was an inconsolable loss to family, friends and the industry alike. Nic was not only loved for himself, but for the self he gave others. 27 Jan 2009 Read more >>

With the closing date of 15 December 2008 looming, professional photographers and photography students have less than two weeks to submit their entries for the Profoto Awards. 5 Dec 2008 Read more >>

Towards the end of last week, Volcano Advertising celebrated the true spirit of the festive season by hosting a special Christmas party for the children of Lulamani Day Care Centre from Kenana squatter camp in Rabie Ridge. The party was hosted at Yeesh! Play Centre in Woodmead. 3 Dec 2008 Read more >>

The highly successful and entertaining Sony Fevapitch Soccer series came to a close when the finals were held at Nelson Mandela Square, Sandton, on 26 November. 2 Dec 2008 Read more >>

Groundbreaking technology was used to create Sony South Africa's spectacular display at the FIFA Confederations Cup Final Draw at the Sandton Convention Centre, which took place on Saturday, 22nd November. 2 Dec 2008 Read more >>

The opportunity for professional photographers and photography students to enter for the Profoto Awards is drawing to a close. Presented by the Professional Photographers of Southern Africa (PPSA) and sponsored by Sony α (pronounced Alpha), the competition closes on 15 December 2008. 20 Nov 2008 Read more >>

Volcano Advertising is breaking out of the mould of ordinary brand activations. With a firm commitment to use creative and innovative activities, their clients are reaping the rewards of out the box opportunities which allow them to talk directly to their target markets in an engaging and exciting manner. 12 Nov 2008 Read more >>

Sony's exhibition stand at the recent Audio Visual and Appliances Expo, held at the Sandton Convention Centre from 30 October to 2 November, was awarded best overall stand at the Expo. The stand was conceptualised and designed by Volcano Advertising, who also co-ordinated the manufacturing and erection of the prize-winning stand. 10 Nov 2008 Read more >>

Anyone who has ever set out to break the rules knows that you have to be one of two things to succeed - naïve or a little crazy. 3 Nov 2008 Read more >>

Kissing bad briefs goodbye saw the landing of a Bronze Eagle Award as well as a finalist in the much sought-after Campaign Category for the Volcano team at this year's prestigious Eagle Awards 2008. 17 Oct 2008 Read more >>

Volcano Advertising and Octagon Marketing are once again assisting Sony in organising the exciting FevaPitch Five-a-Side football tournament. 7 Aug 2008 Read more >>

Sony achieved another High Definition milestone when, in co-operation with SuperSport, they showed the UEFA Champions League finals between Manchester United and Chelsea live from the Luzhniki Stadium in Moscow. 26 May 2008 Read more >>

Volcano Advertising pulled out all the stops and designed an exciting display stand for Sony's participation at the Digital Life Expo, which was held at the Sandton Convention Centre. The stand highlighted Sony lifestyle with an eye-catching display of Sony's latest technologies and entrenched Sony's status as the world leader in consumer electronics. 25 Apr 2008 Read more >>

Volcano's advertising and PR divisions have assisted Sony in successfully launching four new α (Alpha) Digital-SLR cameras at The Castle in Kyalami to the key media and dealers. 12 Mar 2008 Read more >>

The High Definition technology of Sony's Digital Cinema Projector will be used at the World Premiere of the landmark film, More Than Just A Game, which tells the dramatic and little-known story of organised football played among prisoners on Robben Island. 22 Nov 2007 Read more >>

After successfully winning the licence to distribute Eidos back catalogue gaming titles within the South African market, Nu Metro Interactive (NMI) garnered the expertise of Volcano Advertising to develop a unique umbrella brand platform for these back catalogue Eidos titles. 12 Oct 2007 Read more >>

Sony's annual Expo has grown over the past three years into a must-visit event where consumers see the latest technologies in the consumer electronics market. 10 Oct 2007 Read more >>

Volcano Advertising recently joined forces with Prezence to create a visually stimulating website and highly successful electronic communications for Powerade, a product of The Coca Cola Company. The newly designed Website delivers strong brand requirements that ensure the Powerade brand goes beyond the conventional sports drink. 8 Oct 2007 Read more >>

After a successful launch event at Southgate in Gauteng, the Sony Fevapitch tournament moves to Cape Town this Saturday and Sunday. Capetonians can look forward to a weekend filled with entertaining and action-packed five-a-side football. 27 Sep 2007 Read more >>

Brand Scan, a leading consumer insights and research company within the Volcano Group, was appointed by Sony to use its unique research methodology to conduct key video interviews with owners of Home Theatres. 21 Sep 2007 Read more >>

Volcano and Octagon have partnered to assist Sony in creating an entertaining and fun-filled football tournament called FevaPitch. The tournament is based on five-a-side rules and promises to be action all-the-way as 32 amateur teams per region display their skills on the pitch. 19 Sep 2007 Read more >>

After the success of the much talked-about multi-coloured balls integrated ad campaign for Sony BRAVIA television, the bar was set extremely high for a follow-up campaign. In the ‘balls' ad, more than 250 000 balls went rushing and bouncing down the streets of San Francisco in a kaleidoscope of bright colours, giving impetus to Sony's testimony of: "colour like.no.other". 14 Sep 2007 Read more >>

Volcano Advertising has established an association with Integrated Marketing Communications Holdings Ltd (IMC), one of the fastest growing marketing communications companies in Nigeria, with branches in Uganda, Kenya and Tanzania. 12 Sep 2007 Read more >>

For the past five years, Volcano PR has successfully operated as a division of Volcano Advertising, focusing on supplying a public relations service to its list of multi-national clients. However, due to the increasing demand for an independent PR service, Volcano PR is now a fully-fledged, independent PR agency with the backing of all the other divisions in the Volcano Group. 31 Aug 2007 Read more >>

Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique. 13 Apr 2007 Read more >>

Since the early 1990s, Reggie’s Dunk has been one of South Africa’s iconic children’s television quiz shows and a hot favourite among the target market. To ensure the show is still relevant to today’s children, Reggie’s commissioned market research to explore the current insights and perceptions of the Reggie’s Dunk television show, to establish how it could be improved. 5 Feb 2007 Read more >>

Volcano Advertising's recently modernised corporate identity and its new print campaign for Cellini's Cyber range vividly reflect the contemporary and continental personality of Cellini's innovative brand essence and avant garde positioning.  28 Nov 2006 Read more >>

"Since the Brand Scan research was completed and the resulting strategy implemented at this Builders Warehouse, growth has been phenomenal, with a significant increase in basket size. Sales performance has been considerably over budget for the first time in over a year, with the store going from strength to strength."  23 Nov 2006 Read more >>

Volcano assisted Sony in producing and marketing the very successful Sony Expo 2006 that was held in Sandton City, Gauteng and at the V&A Waterfront in Cape Town. The key focus of the Expo was to demonstrate and highlight Sony's cutting-edge technology as we enter the High Definition era. 16 Nov 2006 Read more >>

Brand Scan, a consumer insights company within the Volcano Group, was recently commissioned by Nu Metro Home Entertainment to establish the entertainment habits of the lucrative and fast growing Black Diamond segment and to specifically explore their purchase and usage behaviours relating to home movies. 19 Oct 2006 Read more >>

Sandton City will once again buzz with excitement at the annual Sony Expo and this year promises to be even more exciting and spectacular than ever. Volcano Group has assisted Sony in preparing and marketing this annual event at which Sony showcases its current and future technologies to the consumer.  12 Oct 2006 Read more >>

Volcano Advertising recently created a riveting Toys R Us television commercial to drive sales for the newly launched Roboreptile, the next generation of robotic toys.  22 Sep 2006 Read more >>

Brand Scan, a leading video insights company and division within the Volcano Group, was recently requested to assist Yamaha motorcycles in identifying strengths and weaknesses in their approach to retail sales and marketing.  8 Sep 2006 Read more >>

Volcano Advertising recently implemented a successful consumer promotion for Gillette grooming products, with the creation of the 'Get The Look with Gillette - Win a Merc SLK Roadster!' campaign.  1 Sep 2006 Read more >>

Volcano PR has launched Sony's new α(Alpha)100 digital SLR camera with an exciting event at Bakubung Game Lodge. Attended by 19 key photographic journalists, Sony's objective was to introduce the new DSLR camera to the media in an appropriate environment, where the camera is most likely to be used. The event offered the journalists the opportunity to experience all the features and benefits the camera offers.  11 Aug 2006 Read more >>

Volcano Advertising recently developed a new brand identity for Nu Metro Home Entertainment's back catalogue titles with the creation of the Red Star DVD Sale.  16 Jul 2006 Read more >>

Volcano Advertising recently created the Chappies 'Winna Bubbillion' integrated consumer promotion to ensure increased demand for Chappies bubblegum, during the launch of the new Cool Cherry, Wicks and Mixed Mint variants in new 200's pack sizes. 9 Jul 2006 Read more >>

Volcano Advertising recently launched BRAVIA, the new LCD TV brand by Sony, into the South African market. Leveraging off the television commercial, featuring colourful bouncing balls, an integrated marketing campaign was implemented. 3 Jul 2006 Read more >>

Volcano Advertising has designed a winning exhibition stand for the launch of Sony's Micro Vault products at the FUTUREX exhibition in the Sandton Convention Centre. The achievement is more noteworthy due to working within the parameters of a limited budget compared to competitive exhibitors. 1 Jun 2006 Read more >>

Volcano Advertising's new corporate identity revamp and communications campaign for Cellini international has resulted in record-breaking sales for the recently introduced 2006 Collection. 29 Jan 2006 Read more >>

The Volcano Group is assisting its client Sony in creating and marketing the biggest single brand consumer electronics Expo ever held in SA.  11 Oct 2005 Read more >>

Duracell, international market leaders in alkaline batteries, has appointed Volcano Advertising to handle the above and below the line advertising and eventing campaigns for the second Duracell Toy of the Year Awards for 2005. 1 Sep 2005 Read more >>

Themed as 'Release what's inside' is exactly what Volcano Advertising did for the re-launch of the Cadbury's Chappie's Bubbaloo brand. The challenge of the campaign was to capture the lifestyle of the target market by clearly communicating the differentiating qualities of this brand new chewing gum range. 5 Jun 2005 Read more >>

Since our inception 12 years ago, Visual Volcano Advertising has grown into one of the most successful agencies in the country. Over the years the agency has found it necessary to expand its activities, resulting in the formation of the Volcano Group. 10 May 2005 Read more >>