The Public Service Sector is possibly one of the most difficult sectors to be involved in due to its sheer size and visibility. There are not many organisations in our country that touch every South Africans life on a daily basis and subsequently receive as much attention and scrutiny from the South African public. One of the major criticisms is a lack of service delivery, which I can partly attribute to being a brand issue and therefore possibly provide a brand solution to this problem. 14 Dec 2009 Read more >>

In a world of mixed messages, misleading advertising, unstable financial times, and weary consumers, trust in your brand becomes even more critical. One way to earn this trust is through the good old-fashioned truth. But how many brands are built on the truth and can they deliver on this? 2 Sep 2009 Read more >>

Less is more. So say mono brand proponents who've been keeping a close eye on the back page of the business press. Ford has streamlined its market-specific manufacturing platforms and model names, while Aviva's decision to ditch the longstanding Norwich Union, one of the UK's biggest insurance houses, and rebrand as the parent company is telling. Not to mention a few other brand houses who have similarly slimmed down ahead of summer. 13 Aug 2009 Read more >>

All this recession stuff is seriously getting to me. Anyone able to use Microsoft Word is writing about surviving the recession and coining phrases left right and centre; longevity is the new luxury, recession-proof your brand... you get the picture! 5 Aug 2009 Read more >>

Absa has launched a new logo to energise and renew the identity of its long standing sponsorship of South Africa's premier domestic rugby tournament, the Absa Currie Cup. 17 Jul 2009 Read more >>

For the last month, South Africa has been enveloped by the IPL action that has graced our TV screens, hearts and minds. This massively successful sporting extravaganza took South Africa (and the world) by storm converting even non-sports fans into rampant IPL supporters. It is this success that now only highlights the issues surrounding the Confederations Cup and the marked disparity between the marketing presence of both events. 10 Jun 2009 Read more >>

There are many businesses out there that claim to “do branding”. From street lamp posters peddling Branding and T-shirt printing to the more specialist corporate brand agencies, it's little wonder that there's confusion as to what this “doing branding” really means. 26 May 2009 Read more >>

It was approaching Spring, that time of year when the covers of popular women's magazines are groaning with promises of diets to “get your body bikini ready” and workout tips guaranteed to give you back the body you had at 25. One particular cover had me doing a double-take - “lose half a ton a month” it promised. Intrigued, I read further and found that the diet in question was, of course, a carbon diet. That's when it hit me, “greening” has finally gone mainstream! Eco-friendly consumerism is certainly nothing new but, whereas green issues were once strictly the preserve of a bunny-hugging, granola-eating niche, all indications are that environmental concerns now shape consumer decisions in a far broader market. Greening has graduated from passing trend to long-term shift in how consumers are living and shopping. 6 May 2009 Read more >>

Desperate times don't always call for desperate measures. Our daily lives are flooded with negative economic reports in the media. Conversations amongst friends, colleagues (and often even strangers) about the tough economic climate are rife. We have all been told to fasten our belts and ‘vasbyt' as it seems (that for a while at least) times are going to remain tough. Retrenchments are commonplace, and our staff are uneasy. However, very simply, this situation can have a very different outcome. Have you ever stopped to consider that the economic crisis could favour staff morale and build stronger teams within your organisation? 4 May 2009 Read more >>

Anthony Swart, CEO of The Brand Union, looks at the economic downturn as it effects three industries: FMCG, motor and financial services. He argues that our perceptions of the industries themselves is, of necessity, different and that our perception of financial services could be critical. 6 Mar 2009 Read more >>

“A person's reputation is largely based on what they actually do as opposed to what they actually say. That's like a Brand. Your brand is formed primarily, not by what your company says about itself, but by what the company does.” ~ Jeff Bezos, CEO Amazon. 19 Feb 2009 Read more >>

Our daily lives are flooded with negative economic reports in the media. Conversations amongst friends, colleagues (and often even strangers) about the tough economic climate are rife. We have all been told to fasten our belts and ‘vasbyt' as it seems (that for a while at least) times are going to remain tough. 22 Jan 2009 Read more >>

When one thinks about Africa and the brands that we consume and love, we often refer to the international names that have moored ship on our shore. This is true too for South Africa, but more so the rest of the continent. 5 Dec 2008 Read more >>

As most companies tighten their belts during the credit crunch and put a freeze on hiring, The Brand Union has found itself in the fortunate position of being able to boost its talent pool with six more employees this month. 17 Nov 2008 Read more >>

Elections are in the spotlight. America has cast its ballot, and South Africa will soon be following suit. What's really exciting about our political climate is the introduction of the new political party, which until recently has had no name... 11 Nov 2008 Read more >>

It's been announced that the solution to the ongoing Springbok debate is a half and half approach - the springbok emblem on the right hand side and the protea emblem on the left (over the heart, I may add). It may seem like a conservative solution to this highly emotive issue, but is it in fact the right one? 5 Nov 2008 Read more >>

The Springbok emblem is a highly contentious and emotive debate raging across the South African media at present. Some want to ‘vomit on it', some claim to own it and others place a massive monetary value on it. One cannot help but wonder if, in all the flurry, we are missing the point here! This emblem is about values and not value. 24 Oct 2008 Read more >>

South Africa's most innovative airline, kulula.com teamed up with The Brand Union to restructure and refresh its brand. 10 Oct 2008 Read more >>

Logolounge to the design industry, can be comparable to the importance of a GPRS to a traveller - it's the best selling design series ever published and we are proud to announce that our Creative Director, Bronwen Rautenbach, has received the exceptional honour of being chosen as one of the eight international judges (and the only judge from South Africa) of this year's annual. 21 Aug 2008 Read more >>

Leading brand consultancy, The Brand Union brings their internal global network to life through sharing of talent. 14 Jul 2008 Read more >>

Leading brand consultancy, The Brand Union, has boosted its talent pool with a number of new appointments. 11 Jun 2008 Read more >>

South Africa's most innovative airline, kulula.com, has teamed up with The Brand Union to refresh its brand. 7 Mar 2008 Read more >>

Dauntless design, liberalising luxury and Africa's coming of age. MD of The Brand Union – Johannesburg, David Blyth takes a closer look at the next directions in branding on the back of what's been happening in the market last year. 5 Feb 2008 Read more >>

Leading brand consultancy The Brand Union bolsters its talent pool with a number of new appointments in client service and the creative arm. 1 Feb 2008 Read more >>

With a stylish bash and creative splash, The Brand Union unveiled their brand new look and offering, hosted at their Sandton offices. A sparkling new company with a 30-year heritage of brand building, The Brand Union (formerly Enterprise IG) treated clients, suppliers and industry personalities to a celebration of Bright Ideas, Beautifully Crafted, as is their unique approach to brand building. 3 Dec 2007 Read more >>

Six of Enterprise IG's clients scooped top honours in this year's Top Brands survey, coming in as category leaders of South Africa's favourite brands poll. As South Africa's top brand consultancy, Enterprise IG is proud to have partnered with these number one brands, tallied by the Sunday Times Markinor Top Brands survey. 16 Aug 2007 Read more >>

Bolstering their international talent corps, Enterprise IG is delighted to announce the appointment of David Lett to their African office's executive team. A prominent design talent in the UK and overseas markets, Lett takes up the position of Executive Design Director with the multinational brand consultancy next month, bringing over 20 years design and branding experience to the table. 15 Aug 2007 Read more >>

Mercedes-Benz has stepped up the gear of its offering to commercial vehicle customers with their new head-turning facilities in Centurion and the East Rand. Brand consultancy Enterprise IG designed a showroom that proudly displays commercial vehicles in an enclosed, celebrated space, drawing on key ingredients from the traditionally more glamourous passenger vehicle facilities. 29 Jun 2007 Read more >>

When stepping into Lexus' latest flagship dealership in Fourways, you might be forgiven for thinking you'd taken a wrong turn into a five-star hotel. The epitome of luxury and elegance, the gleaming new motor vehicle dealership raises the bar – indeed, sets the benchmark – of premium motor vehicle showrooms in South Africa. 15 Jun 2007 Read more >>

Britney did it first. Then Enterprise IG. In support of the Cancer Association of South Africa’s “Dare to Go Bare” campaign, brand consultancy Enterprise IG hosted an in-office corporate CANSA Shava- and Sprayathon last week to give their staff the opportunity to participate in the national fundraiser. 5 Mar 2007 Read more >>

Business performance improvement specialist Ovations unveiled their new corporate identity at the end of last year with the help of global brand consultancy Enterprise IG. With a fresh face that is clean, simple and progressive - indicative of their approach to solving their clients' challenges - Ovations has carved its own niche in a playing field of staid, old school and formal management consultant competitors.  8 Jan 2007 Read more >>

Enterprise IG's African head quarters is relocating from sleepy, leafy Sunninghill suburbia to the heart and pulse of Sandton's CBD.  28 Nov 2006 Read more >>

Global brand consultancy Enterprise IG has appointed Tendai Mhizha as the Africa office's Strategy Director.  8 Nov 2006 Read more >>

If, to your surprise, you've spied a bunch of daisies and a happy cow zooting past you in downtown traffic lately, chances are you've just spotted one of Clover's funky new vehicles on the move. Splashed with upbeat, cartoon-like cows and flowers alike, the colourful Clover cars are taking dairy out of the kitchen and on to the streets.  9 Oct 2006 Read more >>

In recognition of their generous pro bono work for the South African Ballet Theatre, brand design consultancy Enterprise IG has been shortlisted for an award in the ninth annual Business Day/BASA awards which honours businesses supporting the arts. 10 May 2006 Read more >>

As Dubai Marina is set to become one of the most sought-after pieces of real estate in the world, its branding evolution is also on-track to breaking an entirely different record: a Guinness Book of World Records™ as the World's Longest Outdoor Brand Communication.  4 Oct 2005 Read more >>

The South African transformation that has taken place in the last ten years is recognised the world over but how do take it a step further and turn this phenomenon into a commercial branding success story? Enterprise IG South Africa CEO Anthony Swart, suggests that it's time to leverage global optimism towards Brand South Africa, before it's too late. 27 Sep 2005 Read more >>

Ingrid Reid Andrews has been appointed managing director for global brand agency Enterprise IG - Cape Town. 23 Aug 2005 Read more >>

As the ballerina takes her final curtain call, it's hard to believe that just a few years ago the South African Ballet Theatre was a fledgling company trying to get off the ground. However, as they launched their new corporate identity to a sold out theatre at the opening of LaTraviata last month, the South African Ballet Theatre portrayed a strong example of dedicated citizens determined to keep arts and culture alive in this country. 19 Jul 2005 Read more >>

The challenge of aligning a brand always works across many levels - from the finest detail of product offering to the broadest cultural trends. And the techniques needed differ. 16 May 2005 Read more >>

There is a dangerous myth abroad: the myth of the happy, smiling motivated employee. 9 Nov 2004 Read more >>

With the help of brand design agency Enterprise IG, pro bono client Hospice Association of the Witwatersrand now boasts a fresh corporate identity. 8 Nov 2004 Read more >>

Great companies and brands are often founded on a simple promise - and rediscovering that Compelling Truth can be the key to long term success. 1 Nov 2004 Read more >>

Many of us would prefer to forget our school days, leaving memories of scratchy uniforms, unpronounceable Latin songs and exam halls buried forever. But let's say, metaphorically speaking, that you were given the opportunity to return to your old school as a student once again, only this time, armed with a sense of maturity and, hopefully, a little more worldly-wise. What aspects of your school would you change? What aspects, if any, would stay the same? 21 Oct 2004 Read more >>

Enterprise IG took top kudos at this year's Loerie Awards ceremony by walking away with the 'Design and Integrated Agency of the Year' trophy. 4 Oct 2004 Read more >>

Here's your starter for ten. Which non-music brand is fast becoming a major music retailer? 20 Sep 2004 Read more >>

With the Olympic Games well underway, it's not just our talented athletes we can be proud of. Global brand design agency Enterprise IG is the local SA creative talent behind the entire visual language and presence branding of Coca Cola at the 2004 Olympic Games. 22 Aug 2004 Read more >>

'I wandered lonely as a cloud'. 'I walked around by myself'... Yes, we all know how we say things (as well as what we say) has an important effect on the people we're trying to communicate with. Yet strangely, companies' use of language - the style, tone, vocabulary, phrasing and so on of their verbal and written texts - remains a neglected field when it comes to branding. 10 Aug 2004 Read more >>

Your brand is one of your company's most valuable assets. Nurture and invest in it and the power of that brand becomes evident. However, fail to maintain and control consistency of the brand and all its applications and watch it dilute. 25 Jul 2004 Read more >>

Parent to child or adult to adult? Historically, brands had a parent/child relationship with consumers. Brands knew what consumers wanted and needed, and when brands communicated, consumers accepted their word. But over recent decades, consumers have begun to question brands more, and to turn to other sources of information such as pressure groups, the media, and regulators. In short, they have grown to expect a new type of adult-to-adult relationship.
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Global brand agency Enterprise IG have had 18 of the logo's they created for various clients, selected from thousands of entry's, to appear in the second edition of the highly acclaimed book LogoLounge II. These winning images will feature alongside some of the best logo's and designers from around the world. 6 Apr 2004 Read more >>

As organic food begins emerging as a new consumer lifestyle trend in South Africa, Woolworths is leading the way with the launch of the new packaging for their Organics range. 15 Mar 2004 Read more >>

The growing strength of political democracy and a liberalising economy in Nigeria has created substantial opportunities for South African businesses in that country – but economic partnership with Nigerian business, rather than domination by South African companies, is the only model that will offer sustainable benefit to both parties. 11 Feb 2004 Read more >>

Rapidly evolving technology means it's not uncommon to pay bills or even shop for groceries on-line. But will the purchase of your new car be next? 14 Jan 2004 Read more >>

Global brand design agency Enterprise IG has appointed Doug de Villiers as Business Development Director. De Villiers' role involves growing Enterprise IG's existing presence in the greater African market. 4 Dec 2003 Read more >>

The value that product packaging can add in building brand loyalty and equity is all too often underrated, says Herman Behrens of Enterprise IG, the global brand design agency. 28 Oct 2003 Read more >>

If the current climate has left you static, with a strategy of "safety first", then the very first edition of Issues, a new Enterprise IG publication, will provide you with insights that will help you adapt, innovate and rebuild security through growth. 13 Oct 2003 Read more >>

Brand owners, designers, packaging technicians and waste management consultants, all driven by consumer insights, are creating a new, environmentally friendly packaging paradigm – that is sustainable and relevant. 13 Aug 2003 Read more >>

Leading global strategic brand design agency, Enterprise IG, argues that everyone in an organisation is a custodian of a brand. 9 Jul 2003 Read more >>

Enterprise IG's drive to lead the field in offering a true "holistic branding" service to clients has resulted in the company being the only strategic brand and design consultancy to employ designers across all disciplines – from architects, to interior designers, industrial designers, product designers, graphic designers, human behaviour designers and dedicated brand strategists. 11 Jun 2003 Read more >>