Live needs marketing is in the very near future. It will not be driven by you or your brands, products and services but by how our customers' behaviour evolves over time. 1 Sep 2009 Read more >>

Perceptions define an individual's reality - making it essential to manage how a brand is perceived. Brand values play a critical role in managing brand perceptions. There are pitfalls, however. Here is an actual case study detailing the consequences of badly managed brand values - and the solution. 25 Sep 2008 Read more >>

Your logo can elicit specific behaviours through the use of archetypal symbols that all human beings intuitively recognise and understand. These symbols form part of the "collective unconscious" - an enormous untapped resource and a definitive element of human motivation. 21 Aug 2008 Read more >>

Your logo can be much more than just a publicly identifiable image. It can elicit specific behaviours through the use of archetypal symbols that all human beings intuitively recognise and understand. 8 May 2008 Read more >>