Getting South Africans excited about recycling is, at best, a big ask. Not surprisingly, most companies would rather focus on other ways to enchant their customers than rally them around an environmental or recycling cause. And HDI Youth Marketeers' research has shown that although more sensitised to it than the generation older than them, our youth are also not natural ‘eco rangers'. Way behind our European and American counterparts, recycling is not top of many households', or teens', agendas. Luckily, a number of HDI's clients and partners have decided that 2010 is a good year to turn that tide. 29 Mar 2010 Read more >>

This week The Ben 10 at Gallagher Expo's inaugural success was awarded silver for the ‘Most Memorable Event of the Year' in the In-house category at the annual EXSA (Exhibition Association of South Africa) Awards. The objective of this awards ceremony is to recognise excellence (in EXSA members) in the expo industry and the players' various fields of expertise, and showcase world-class standards in marketing events to exhibitors and visitors. 3 Dec 2009 Read more >>

In a first for Gallagher Convention Centre, the Ben 10 experience held over the weekend of 26-29 June was a runaway success. 30 Jun 2009 Read more >>

Something out of this world is coming to Gallagher Convention Centre this June... the Ben 10 event will ensure that fans young and old will have a super alien time! 18 Jun 2009 Read more >>

The Sunday Times Generation Next Survey results are out! The coolest brands have been revealed! At a lavish awards ceremony at The Venue, Melrose Arch, the coolest of the coolest brands were given the thumbs-up as well as a slice of the limelight. 1 Jun 2009 Read more >>

The jury is in and the votes are being counted. South Africa's youth have voted! The ‘Coolest Brands' in the country are about to be revealed in the Sunday Times Generation Next Survey to be published on 31 May 2009, following the awards event on 28 May at The Venue, Melrose Arch, Johannesburg. 15 May 2009 Read more >>

Youth market specialists, HDI Youth Marketeers has been actively involved in creating valuable youth platforms and campaigns in the local market for over a decade. And now its expansion into the rest of Africa will be heralded by the company's launch in Nigeria in May. 6 May 2009 Read more >>

But how is youth responding to the ‘recession blues'? Hundreds of industry players descended on Kyalami's Theatre on The Track for the seventh, celebratory AdReview Awards held on 23 April. World renowned industry guru, Kevin Roberts, Worldwide CEO of Saatchi & Saatchi - who coined the term ‘Lovemarks' - took to the stage amidst the circus-themed drapes and décor to hammer home his experience of the current recession, and the toll it is taking on the Western psyche. He described its effect as “a catastrophe in the minds of the American people”. In his no-holds-barred description of the current consumer market, Roberts unpacked the depth of the plummeting confidence levels now characterising huge chunks of the industry overseas. 4 May 2009 Read more >>

Pick n Pay seems to be steaming ahead on a road flanked by laurels. The end of 2008 and beginning of 2009 have seen this iconic South African brand win the Pica for Best Customer Magazine (Fresh Living); World's Top Retailer; South Africa's Coolest Grocery Retailer for the fourth year running in The Sunday Times Generation Next Awards, and now the supermarket chain has been given another double thumbs up: this time by South Africa's teachers. 27 Feb 2009 Read more >>

For many of South Africa's city slicker kids, a new year involves a frenzied shopping spree to stock up on new school gear. However, hundreds of thousands of less fortunate learners are lucky just to get the back-to-school basics on the family's shopping list, and expensive items like school shoes are luxuries. Because of their work in the South African school landscape, HDI Youth Marketeers finds this even more worrying than most. 6 Feb 2009 Read more >>

For four years running, young South Africa has voted Pick n Pay as the Coolest Grocery Store in the Sunday Times Generation Next Brand Preference Survey conducted by HDI Youth Marketeers and Monash University. Now, the international retail community has followed suit, by giving Pick n Pay the same kudos. 16 Jan 2009 Read more >>

We all know that education is one of South Africa's most daunting challenges. But it is not terrain that the country's marketers normally feel comfortable taking on. And the proactive development of our youth isn't only about ensuring the future of the marketing industry, but the future. Period. 24 Nov 2008 Read more >>

October is acknowledged the world over as Breast Cancer Month. Last week, youth market specialists, HDI Youth Marketeers, hosted an intimate Pink Ribbon Breakfast to honour the courage of a long-serving member of the HDI team who was diagnosed with breast cancer earlier this year. 29 Oct 2008 Read more >>

What happens when you take 50 marketers out of the comfort of their corporate environment for two days, add them to a room full of very zealous Honours students and expose them to the bleeding edge, youth space opinions of educators, culture icons, media gurus and tech geeks? This is exactly what HDI Youth Marketeers' first-ever Summer School set out to achieve: a shake-up. 25 Sep 2008 Read more >>

How many youths connect school work with having fun? What is often forgotten is that enjoyment stimulates the learning process and fuels learner participation - making it a crucial teaching tool. 17 Jun 2008 Read more >>

Every year the Sunday Times Generation Next event brings together the top dogs in the youth marketing space to announce the year's coolest brands as polled in an extensive brand preference study of urban South African youths between the ages of eight and twenty-two years of age. 22 May 2008 Read more >>

The ads that make South African youths laugh, cheer and shout have been revealed! The winners of the 2008 Khuza Awards were announced in Johannesburg on 14 May. 15 May 2008 Read more >>

The month of May casts the spotlight on South African youth's brand preferences. Two awards events will celebrate who is getting it right and see the release of the results from two extensive studies: Sunday Times Generation Next (brand preference) and the Khuza Awards (advertising and communications). 7 May 2008 Read more >>

Last year, futurist Faith Popcorn introduced the idea of ‘Liquid Brands': brands that respond to increasingly capricious consumers. 22 Apr 2008 Read more >>