Sports endorsement: SA's untapped marketing opportunity
Gwyneth Paltrow for Estée Lauder. Brad Pitt for Tag Heuer. Madonna for Louis Vuitton. Celebrity endorsements have become an integral part of marketing campaigns globally, as the world's most coveted brands align themselves with the globe's most desirable actors, singers and socialites. However, recent years have seen a worldwide surge in endorsements for sporting personalities, as the likes of Lewis Hamilton, Thierry Henry and David Beckham punt watches, razors and men's underwear. 13 May 2009 Read more...
Graeme Smith. John Smit. Jean de Villiers.
South Africa reveres its sporting heroes as they provide a unifying force for our diverse country. Sportsmen are committed, responsible, leaders, orators and, above all, role models for the youth and influencers for all. 4 May 2009 Read more...
Power to the people: The new era of blogs and social network marketing
In modern marketing, word of mouth is crucial to the success of your product or service. It's accepted that 10% of us influence the purchasing behaviour of the other 90% - a scary thought when you consider the potential power that this 10% wields for your brand. 17 Nov 2008 Read more...
Integrated agencies take on channel specialists
In the constantly evolving world of branding, the concepts outlined in last year's varsity textbooks are already outdated and 2007 trends have become marketing dinosaurs. The last decade has seen the full overhaul of traditional marketing structures as advertising agencies widen their service offerings and attempt to reach that elusive goal – full integration. Does this signal the end for the dedicated channel specialists? 22 Jan 2008 Read more...
Telling the Jack Daniel's tale – SA style
Travelling from his home town of Tennessee, Jack Daniel's 6th generation Master Distiller, Jimmy Bedford, visited South Africa last November, educating local whiskey aficionados on the secrets behind one of the world's most popular drinks. 12 Sep 2007 Read more...
Oakley gets smart with summer sunglass campaign
Summer holidays in South Africa are synonymous with both relaxing in the sun and the crazy Christmas rush. Trying to cut through the clutter of the holiday season, Traffic Integrated Marketing devised a smart sales solution for Oakley SA. 10 Sep 2007 Read more...
Growing tomorrow's leaders with Brightest Young Minds
Identifying South Africa's leaders of the future, Brightest Young Minds (BYM) is a student initiative which provides tertiary learners with high-level knowledge, exposure and confidence that will inspire them to think, question and discover their passions. After seven years of educational inspiration, the challenge was on for Traffic Integrated Marketing to diversify and capture the smartest young talents the country has to offer. 27 Aug 2007 Read more...
Eset Southern Africa – NOD32 Antivirus software
While most consumers are eager to invest in photo imaging applications, new gaming offers and updated word processing, antivirus software is a ‘grudge purchase' – necessary but painful on the pocket. Enter Eset NOD32, a new antivirus offering into an already saturated market, and Traffic Integrated Marketing – the agency tasked with creating the all encompassing marketing strategy. 18 Jun 2007 Read more...