The SpaceStation offers a wide range of digital marketing solutions including native advertising, video, mobile, programmatic, social, app, DMP and content marketing. Part of 24.com and the Media24 Group, The SpaceStation is Naspers' lead digital media sales house in Sub-Saharan Africa.
The SpaceStation is the first publisher in Africa to offer page takeovers and transitional ads (between the page ads) programmatically. "We approached DoubleClick a few months ago to discuss how we can make our page takeovers available programmatically; and when they began testing Programmatic Guaranteed with Custom Creatives, The SpaceStation became one of their selected global test partners," says Farah Thompson, GM of Ad Operations at The SpaceStation. 16 Nov 2017Read more
The SpaceStation hosted their second annual Digital Salt conference on Thursday 21 September in Hyde Park, Johannesburg. Digital Salt is a coming together of the top minds in digital in South Africa to unpack trends, insights, solutions and innovations. The 2017 event did not disappoint, with a packed house, a trending hashtag (#DigitalSalt2017), loads of networking and a stellar line up of speakers and panellists. 27 Sep 2017Read more
In a South African digital media first, Amnet, the programmatic experts for Dentsu Aegis Network, and digital media owner The SpaceStation have formed an innovative partnership to drive increased efficiencies, effectiveness and efficacy in their programmatic buying relationship to benefit the Amnet client set. 26 Sep 2017Read more
Exchange-based dynamic allocation (EBDA) is Google's brand-new solution to all the issues around header bidding. This new product means that regardless of what platform the bid comes from, it is awarded solely based on price, which is a game changer for publishers. This product has been highly anticipated in the international market, and we have been working with Google for a while to test and launch this in sub-Saharan Africa. This solution is a server to server integration, so nothing gets done in the website source code or on the website - all the heavy lifting gets done by the technology companies and clients can plug in index exchange. 30 Jun 2017Read more
The IAB in partnership with Effective Measure recently polled their web and mobile publisher base to gain an understanding of their users' online sports habits, and a total of 5,900 users responded. 15 May 2017Read more