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Primedia Outdoor Press Office
Primedia Outdoor is a national outdoor advertising media specialist. Part of the Out-of- Home division of Primedia (Pty) Ltd, Primedia Outdoor focuses primarily on the marketing and selling of outdoor advertising signage.
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Game City Mall - an economic hub in GaboroneTo help their clients make effective decisions, Primedia Outdoor has developed a system that combines GIS technology with population data and consumer insights to isolate consumer "convergence nodes" - hubs of commercial activity frequented by an economically active population and where money changes hands. In Gaborone, Botswana, Primedia has identified seven such nodes, where points of interest converge to attract a high number of consumers. 4 Jul 2017 Read more

KasiKrew puts community at the heart of Rank TVPrimedia Outdoor has recruited a “KasiKrew” - community based videographers - for four of its Rank TV sites, according to Peter Lindstrom, Primedia Outdoor's Sales and Marketing Executive. 9 Jun 2017 Read more

Harnessing the power of the public to Add HopeAt a Primedia Outdoor private seminar earlier this year, Prof John Simpson of the UCT Unilever Institute referred to the KFC Add Hope campaign as an example of an initiative that enables customers to contribute to the greater good. Increasingly, he noted, consumers are looking for ways to make a meaningful difference: KFC's Add Hope asks customers to add a R2 donation to the cost of their meal, thereby supporting a programme providing nutritious meals to hungry children around South Africa. 6 Jun 2017 Read more

Primedia Outdoor's ABC for OOH CreativeAdvances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications for out of home (OOH) advertising. Nevertheless, the requirements for good OOH remain the same, beginning with the ABCs of accuracy, boldness and clarity. 2 Jun 2017 Read more

A first for Kenya - and a win for Primedia OutdoorPrimedia Outdoor has won the advertising rights to Garden City Mall in Nairobi, an international mall situated within an integrated residential, retail and office development that is the first of its kind in Kenya. 29 May 2017 Read more

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Tel: (011) 475 1419