Tour de France official event to hit South African roads in 2017Amaury Sport Organisation (ASO), the organiser of Le Tour de France, and Buyu Sport & Entertainment, the newly formed event-ownership division of Octagon South Africa, have announced an exclusive strategic partnership to bring Le Tour de France Official Events to South Africa. 14 Oct 2016 Read more++

The Gauteng Sport Awards: Octagon tops the scoreboardSport and entertainment content marketing agency Octagon South Africa delivered a world-class production of the Gauteng Sport Awards on Sunday, 2 October 2016. 6 Oct 2016 Read more++

Octagon introduces new agency brand: What's next?Octagon, a global sports and entertainment leader, introduces a new brand identity focussed on the endless potential that exists for the agency's global family of talent, brands, and employees. 5 Oct 2016 Read more++

Octagon's Innibos 2016 festival debutInnibos 2016 Festival marked Octagon's debut as Standard Bank's activation partner of choice in delivering engaging activations at the four-day festival. 8 Aug 2016 Read more++

Mandela Day: A mop and sandpaper can change the worldOctagon South Africa giving back on Mandela Day 25 Jul 2016 Read more++

#ReadyToInspire helps Durban win the 2022 Commonwealth Games BidThe City of Durban has been chosen to host the 2022 Commonwealth Games following over a year of preparation and months of rigorous scrutiny by the Commonwealth Games Federation Evaluation Commission. 7 Oct 2015 Read more++

Brand South Africa adopting novel model to create partnershipsFirmly entrenched as the conduit for connecting businesses with the view to positioning South Africa as an investment destination of choice, Brand South Africa is taking networking and partnerships to the next level. Octagon South Africa - part of the global Octagon sports, entertainment, lifestyle marketing and talent representation agency of the Interpublic Group - has been selected as the company to work closely with Brand South Africa to create significant partnerships for blue chip clients. 11 Sep 2015 Read more++

'It's more than a job, it's a passion'It's done; Durban has successfully lodged its 2022 Commonwealth Games bid and undergone the rigorous scrutiny by the Commonwealth Games Federation Evaluation Commission. We spent some time with Qondisa Ngwenya, CEO of Octagon South Africa, the marketing agency appointed by SASCOC and the Durban Bid Committee, to find out more about the process and Octagon's role on the project. 6 May 2015 Read more++

Octagon connecting fans to Soweto MarathonThe Nike Soweto Marathon held in November this year was revived as a result of a collaborative effort by multiple entities led by the Soweto Marathon Trust, with sponsorship agency, Octagon, as the catalyst for the race's successful partnerships. 15 Dec 2014 Read more++

Octagon's Simon Wardle added to SportBusiness International's Innovator of the Year listOctagon is thrilled to announce that Simon Wardle, chief strategy officer, has been included in the SportBusiness International's 2014 Innovator of the Year list. Wardle, the architect of Octagon's proprietary research platforms Passion Drivers® and The Passion Shift™ and leader of the agency's Strategies & Insights team, is No. 15 on the impressive list of leaders in sports business. 5 Dec 2014 Read more++

Darryl Impey and Chris Froome announced as the Cycling Ambassadors of Unite 2.0 Sports and Culture DayUnite 2.0 calls on all South African cyclists to be part of The Nelson Mandela Sports and Culture Day #Ride4Mandela #Unite4Mandela 11 Nov 2014 Read more++

The Running Ambassadors of The Nelson Mandela Sports and Culture Day announcedUnite 2.0 calls on South African runners to be part of The Nelson Mandela Sports and Culture Day #Run4Mandela #Unite4Mandela 11 Nov 2014 Read more++

Soweto Marathon to Just Do ItThe Soweto Marathon has been revived by multiple partners led by Central Gauteng Athletics and Soweto Marathon Trust, with global sports brand, Nike, as the new title sponsor and partner of what is undoubtedly the people's race. 31 Jul 2014 Read more++

SA agency helps FIFA score with African broadcastersAs the 2014 FIFA World Cup reached its climax in Brazil, the global showpiece was hailed as an unparalleled broadcasting success in Africa thanks to a unique South African approach to the rights commercialisation of the event. 15 Jul 2014 Read more++

Three Octagon projects shortlisted for the Discovery Sport Industry Awards 2014Octagon is proud to announce that three of its projects have been shortlisted for the Discovery Sport Industry Awards 2014, which will reward the past year's most outstanding work in marketing, PR, advertising, community investment and sponsorship. 6 Nov 2013 Read more++

Agency earns top recognition at Sports Business Journal Awards ceremony  3 Jul 2013 Read more++

And sets out to 'Mo-bilize' Britain 30 Jan 2013 Read more++

Saying it all - the Williams sisters on their Breaking the Mould Africa tourWhile Serena may have beaten her sister Venus in two sets (6-3; 6-4) in their first match played on SA turf, they both won the hearts of everyone at Ellis Park Indoor Arena (Sunday 04 November 2012). This latest win for Serena means she's won 14 of the 25 games where they've gone head to head. 7 Dec 2012 Read more++

Navratilova signs with OctagonMartina Navratilova, one of the most successful tennis players of the modern era, has signed with sports and entertainment management agency, Octagon. 7 Nov 2012 Read more++

Ellis Park Indoor Arena will once more 'Break the Mould' this coming Sunday. 1 Nov 2012 Read more++

Breaking The Mould - Williams sisters exhibition tennis match tickets on sale 21 SeptemberInternational tennis stars, Serena and Venus Williams will 'Break the Mould' when they challenge one another on South African soil for the first time. 18 Sep 2012 Read more++

Williams sisters champion 'Breaking The Mould' campaign in SAInternational tennis stars Venus and Serena Williams are visiting South Africa in early November 2012 to launch the Breaking the Mould (BTM) campaign. In addition to lending their support to this important initiative, the sisters will attend a gala dinner at Montecasino, Gauteng and play an exciting exhibition tennis match at Johannesburg's Ellis Park arena for fans of all ages. 15 Sep 2012 Read more++

SA first - 'Breaking the Mould' Awards Dinner hosted by Serena and Venus WilliamsMeet The Williams sisters and local 'Mould Breakers' at the inaugural BTM Gala dinner to be held at Montecasino on Saturday 3rd November 2012. This black-tie affair will reward and acknowledge women making a difference; inspire dinner goers with enjoyable rhetoric and raise funds for Wheelchair Tennis through the chosen beneficiary the SA Sports Trust (a Section 18a organisation). 12 Sep 2012 Read more++

An exciting period begins for Octagon South Africa, one of the world's largest Sports Marketing and entertainment consultancies, as the agency announces two new accounts: sponsorship management and consultancy for leading payment solutions group, MasterCard Worldwide in South Africa and management of Toyota's Free State Cheetahs sponsorship. 5 Apr 2011 Read more++

One of the world's largest sports marketing firms, Octagon Marketing lived up to its global status when Octagon South Africa and client MTN SA won Best Sponsorship of a Sport Event for MTN's sponsorship of the 2010 FIFA World Cup™ at the inaugural Virgin Active Sport Industry Awards held at Emperor's Palace last night. 18 Feb 2011 Read more++

South African tennis star and Octagon client Kevin Anderson captured his first ATP World Tour title on Sunday at the South African Open in Johannesburg. Anderson defeated India's Somdev Devvarman to become the first native winner of the tournament since 1989. With this triumph, the 24-year-old moved up to a career-high No. 40 on the South African Airways 2011 ATP rankings. 9 Feb 2011 Read more++

Octagon names Simon Wardle Chief Strategy OfficerResearch expert to drive agency's thought leadership worldwide. 21 Jan 2011 Read more++

According to Qondisa Ngwenya, Octagon South Africa Managing Director, following the emotional connections sports fans have with players is a key to marketing success in Brazil for the 2014 FIFA World Cup. 2 Dec 2010 Read more++

New York, NY/Rio De Janeiro, BRAZIL - Sept. 9, 2010 - Octagon Africa's head, Qondisa Ngwenya, is pleased to announce that Octagon, the world's largest sports and entertainment consulting and activation practice, has expanded its South American footprint by acquiring B2S, the veteran Rio de Janeiro-based sports marketing firm with offices in Rio and Sao Paulo. The move dramatically strengthens Octagon's client service offering for both marketing and sports representation in light of Brazil's ascendancy as the "capital" of sports as host of the FIFA World Cup 2014 and the 2016 Olympic Summer Games. 9 Sep 2010 Read more++

Octagon Marketing sets FIFA World Cup activation recordsWe managed MORE FIFA World Cup Clients than any agency in South Africa ...a record six partner activations including A-B InBev, Coca-Cola, Powerade, Kia, MTN and SONY. 7 Sep 2010 Read more++

Marketing activation for big events can be challenging. On the scale of the 2010 FIFA World Cup™, it is an experience like no other. Just ask Octagon's Senior Vice President Clay Smith, who leads sponsorship activation for his agency's client portfolio that includes brand leaders: Budweiser, The Coca-Cola Company, FIFA-AUB sub-Saharan broadcasts, Kia, MTN, Powerade and Sony. 30 Jun 2010 Read more++

Engen brings Christmas cheer to the kids of Red Cross War Memorial Children's Hospital Burns UnitIt was smiles all around at the fourth annual Engen Red Cross War Memorial Children's Hospital Christmas Party on 2 December 2008. Forty young VIP guests made up of predominantly out-patients and supported by parents, staff and social workers were all in attendance and in good cheer as they celebrated this annual event. 12 Dec 2008 Read more++

Excitement mounts as the final preparations are in full swing for the second Engen Dynamic Cycle Challenge, taking place with the beautiful backdrop of Nelson's Creek Wine Estate in Wellington on Saturday 11 October, 2008. (Proceedings kick off at 07h00.) 9 Oct 2008 Read more++

Octagon athlete clients combine to win 37 medalsAs the 2008 Beijing Olympics came to an end on Sunday, Octagon-represented athletes delivered impressive results throughout the competition highlighted by several historic performances. 27 Aug 2008 Read more++

Engen contributes to safe cycling in South AfricaPetroleum Giant Engen has announced its intention to support the Life Development Cycling Academy's Safe Cycle Programme, an initiative designed to teach basic cycling skills to children at primary school level, which will be carried out in disadvantaged communities in the Western Cape and Gauteng. 25 Aug 2008 Read more++

Octagon clients garner three more medalsAfter the third full day of Olympic competition, Octagon's clients continue to make headlines led by swimmers Michael Phelps and Natalie Coughlin. Octagon has now garnered 11 total medals which is good enough for fourth place in the overall medal count among countries. 14 Aug 2008 Read more++

For the fifth consecutive year, petroleum giant Engen plans to fuel the hearts and minds of passionate football fans in South Africa with the staging of the annual Engen Knock Out Challenge, where the best of under 17's football action will be on display during the months of June and July. 4 Jul 2008 Read more++

Local hero wins Engen Dynamic Cycle ChallengePietermartizburg local, Bradley Potgieter (MTN Energade, U23) took overall first place at the inaugural Engen Dynamic Cycle Challenge held in Pietermartizburg on Sunday, 29 June 2008 at the Harry Gwala Stadium, finishing the 106km route in a time of 02:42:58. 1 Jul 2008 Read more++

Sunday 29 June 2008 marks a historic date for Engen as it presents the first of the Engen Dynamic Cycle Challenge events, in partnership with Velokhaya, at the Harry Gwala Stadium in Pietermaritzburg, ‘the Bikers City for Africa'. 18 Jun 2008 Read more++

Octagon was named “Sports Agency of the Year” by industry trade publication Sports Business Journal at its inaugural awards event held in New York. 17 Jun 2008 Read more++

Octagon, South Africa's foremost sponsorship marketing company, has been appointed by leading retailer, Ackermans to provide strategic sponsorship consulting, event management and media/PR services to Ackermans' key brands. This agreement marks a significant step in the history of Octagon South Africa as it for the first time enters the retail industry. 16 Jul 2006 Read more++

With South Africa set to stage the FIFA World Cup in 2010, Octagon, South Africa's leading sponsorship marketing company, has selected eight staff members to travel to the 2006 FIFA World Cup in Germany in an effort to remain at the forefront of football sponsorship consulting and activation. 8 Jun 2006 Read more++

Coca-Cola Colab 'Live on Tour' hit the South African highways in November last year, with the purpose of taking the best of South African music to the people. Coca-Cola appointed Octagon, one of the world's leading sports, music and entertainment marketing companies, to make it all happen. 12 May 2006 Read more++

A new research study conducted by Octagon reveals for the first time the key factors that ignite the passion South Africans have for their preferred sports. The unique Passion DriversTM research provides marketers with quantifiable data providing fascinating insights into the emotional connections and affinity consumers have with sports. Knowing "why fans are fans" better enables sponsors to create more compelling, targeted and cost-effective sports marketing campaigns.  4 Apr 2006 Read more++

At a cocktail function held at the Radisson Hotel in Cape Town on 28 March 2006, Chris Bruwer, Group Managing Director of sponsorship marketing agency Octagon South Africa, welcomed Soto Ndukwana as the new Chairman of the group. Simultaneously, the group bid a fond farewell to outgoing Chairman, Stewart Banner, who finally hangs up his entrepreneur's sprinting spikes after twelve years. 29 Mar 2006 Read more++

Wednesday, 1st June 2005 saw the final conclusion of the Octagon Marketing Black Economic Empowerment deal with a consortium consisting of six prominent black businessmen. Octagon is the market leader in the South African sports, entertainment and sponsorship marketing arena, and the conclusion of the deal is estimated at R24 million. 1 Jun 2005 Read more++