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Isilumko Activate (powered by Studentwise) is a company focused on facilitating creative, integrated one-on-one interactions between a brand and the consumer.
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Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsoleteDigital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets with a need to extract more for less. These are but a few of the challenges faced by marketers the world over. The pressure is on and the experiential industry is not exempt; as activations partners we need to be delivering less ‘ho-hum' and more ‘fresh and inspired'. Pushing repeat on old ideas just won't cut it. 9 Oct 2017 Read more

Andreas SmitHow do you measure cost per contact? If like so many in the marketing game - you compare the cost of a “like” on Facebook with the cost of a promoter directly engaging with a consumer - then let me offer you an alternative view on measuring this cost per contact. I specifically want to review the value of a well-trained, informed promoter who engages your consumer on the ground - at the point of purchase. 2 Oct 2017 Read more

Can VR amp up your activations?According to information theory1, our senses are bombarded with over 11 million bits of data every second. The average person's working memory can handle 40 to 50 bits at a push which means we ignore 10,999,950 bits of data every second we are awake. Irrespective of the amount, consumers are in no ways geared to process more information today than in years past, with some schools of thought suggesting that the prevalence of multi-tasking has further reduced the attention being paid to marketing. 24 Aug 2017 Read more

What can't be measured can't be managedHow to review the success of experiential campaigns 28 Jul 2017 Read more

Bringing brands to lifeAndreas Smit discusses the impact of brand activations with Ashraf Garda on Media@SAfm 5 Jul 2017 Read more

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