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It's time to stop treating millennials as a single target segmentEvery day we hear about the importance of the millennial market, but in actuality there is a dividing line between 'old' and 'young' millennials. Any time we try to speak to millennials as a whole, we are missing half of them. 17 Apr 2018 Read more

Gender-inclusive marketingIn the last few years, the world has seen a massive flux and relaxing in attitudes toward gender and its representation in the media. To put it bluntly, gender-fluid is becoming the new norm. 13 Mar 2018 Read more

The GreenhouseTo truly gain insights from consumers, it is vitally important that we meet them and interact with them in the most natural, human way. We developed the IGI Greenhouse platform to do just that. 15 Feb 2018 Read more

Five things consumers are looking for from your brand in 2018With 2018 now upon us, we look at five higher order things consumers are expecting from brands in 2018 and beyond. 17 Jan 2018 Read more

The importance of visual storytellingIt's one thing to see consumer quotes or pictures to help land an insight or piece of work, but nothing beats the moving image and the use of visual storytelling. 14 Dec 2017 Read more


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