We create, refresh and invigorate brands. We believe that original, conceptual and inspiring ideas, which are well executed and relevant, will always create value. What the world needs are brands that really mean something.
As brand custodians of FNB's core positioning 'helping people help themselves', and with these tenets of empowerment and enablement in mind, Grid Worldwide embarked on the strategic realignment of key FNB sponsorship properties in 2018. 18 Sep 2018Read more
In 2017 Grid repositioned FNB bringing to life its brand promise of "How can we help you" which is all about helping and empowering others, so that they can in turn help themselves. So when FNB announced their partnership with Springboks in 2017 it was a natural next step to show how FNB has been helping rugby in our country from grassroots all the way to Springbok level, where greatness is achieved. For the last 17 years, FNB has dedicated itself to creating opportunities that help nurture young talent, sharpen their minds and prepare the players for a brighter future, both on and off the field. 6 Jun 2018Read more
We are pleased to announce the launch of #HopeJoanna, a social movement that taps into and reflects the renewed sense of hope and optimism amongst South Africans. Hope Joanna draws on the historic song by Eddy Grant to tell the story of how South Africans know how to face tough odds and come out triumphant. 30 Apr 2018Read more
If you are wondering what the term 'culture currency' means, it is a tangible manifestation of cultural appeal or of the vast return on investment a company gets when it understands that culture is indeed currency. 12 Apr 2018Read more
It's noisy out there. So much happening, in such a huge world; so much news, information, data, content, always on, 24/7. So much stuff fighting for our attention, every second, every minute, every hour, of every day... And that's without the ad breaks. 19 Mar 2018Read more