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GfK South Africa Press Office
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.
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Brands should add to working moms' sense of wellbeing rather than contribute to their anxietyWith unemployment rising in South Africa and slow economic growth, our country's households are under enormous pressure. The working moms who form the backbone of the nation are taking strain as they seek to manage the needs of their households and the demands of their jobs. 8 Aug 2018 Read more

A cross-media view of the customer is the key to marketing successThink about your customer, walking into work with a smartphone in one hand and a briefcase in the other. He or she may be wearing a pair of jeans from a brick-and-mortar store, purchased on account using a store club card, and a jacket acquired on special after seeing a TV ad for a winter sale. 11 Jul 2018 Read more

Online sales of technical consumer goods soar as South Africans seek bargainsE-commerce retailers grew their share of the South African technical consumer goods market by 52% in 2017, accounting for 6.9% of total consumer spending by rand value for the year. This means they have nearly doubled their share of the market since 2015, according to research from GfK South Africa. 21 Jun 2018 Read more

Linear broadcasting's share of screen time shrinks as SA tunes into free and paid digital videoGfK launches its annual ViewScape study in Africa, showing how the rise of digital platforms is transforming consumers' viewing habits 3 May 2018 Read more

Rachel ThompsonSouth Africa's young people - those aged below 35 years - make up 66% of the country's population. They're rapidly changing the workplace with their search for purpose, the consumer landscape with their demands for authenticity and personalisation, and society at large with their belief in social justice. Brands need to understand what makes them tick to secure a long-term future for their businesses. 19 Apr 2018 Read more


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www.gfk.com/en-za