Consumer research on new economic behavioursThe visceral response of the year so far, is that it is the economic déjà vu of 2016. Most of the Money Matters consumer spending trends from last year continues. Across the board, the research findings correlate with economic indicators that claim that consumer confidence has dropped to an 11-year low. Research conducted by Foshizi, which focused on the effects of the economic downturn on households and individuals, uncovered that this has driven significant changes in the perception of debt, savings and credit. In other words, this has forced consumers to re-evaluate how they spend their money on a day-to-day basis. 8 Feb 2017 Read more >>

Current financial issues of the low- to mid-income groupsFoshizi conducted a qualitative research study this year to understand how the low- to mid-income groups (LSM 4-7) are coping in this tough economic climate, particularly, with the festive season looming. 1 Dec 2016 Read more >>

Leigh AndrewsYouth marketing is littered with the term 'millennials', but Lebo Motshegoa, MD of Foshizi research and insights company, points out you shouldn't target this as a single, homogenous group. Instead, there are at least two clear age groups that fall into the 'millennial' bracket, with a marked gap between them... 24 Jun 2015 Read more >>

Foshizi's top five mass market trends for 2015The mass market in South Africa is a fast-moving and ever-changing environment, with new trends evolving all the time. So what are the top trends to watch out for this year? 17 Feb 2015 Read more >>

With black people, the more things change, the more they stay the sameApproaching the African market like a western one and not taking time to understand it, is what has kept most brands from successfully making it in certain categories. 24 Oct 2014 Read more >>

An estimated 30-40% of retail spending is unbanked grey moneyWhy banks and retailers shouldn't ignore the informal sector 3 Jul 2014 Read more >>

Trawling the township shopper marketThe launch of Maponya Mall six years ago sparked an interest in fostering a deeper understanding of black consumer spending patterns, habits and influences. Marketing Mix launched the country's first ever Township Shopper Marketing Summit and has hosted this knowledge-sharing event in May of every year since. 26 Jun 2013 Read more >>

Consumer brands and their respective agencies which ignore the ever-evolving black consumer market do so at their own risk. This is according to Foshizi Director, Lebo Motshegoa, who recently partnered with SABC Commercial Enterprises in a national African Language Service (ALS) roadshow to address the subject of "The psyche of a township and rural consumer and their relationship with radio". 29 May 2013 Read more >>

Social media is changing township marketingSouth Africa is not far from international trends when it comes to social media. The Township consumer is becoming highly active on social media they access from cell phones which have become a pivotal part of their lives as they can access almost anything from their devices and are able to share and discuss interesting stuff on the go. 1 Jun 2012 Read more >>

While Foshizi black consumer insight agency is all about giving you an insight into the black consumer of South Africa, the company's new website reveals to the reader who and what Foshizi is among other things. The eight-year-old company recently unveiled a new interactive and exciting website which will not only make surfing through a pleasurable experience but also leave the reader better informed about the market research company. 18 May 2012 Read more >>

Klipdrift, Woolworths, LG, Knorr, Yardley and Lacoste are amongst brands considered to be popular in winter by consumers in the townships, according to dipstick research conducted by Foshizi. 3 May 2012 Read more >>

Any eight-year-old would not have much to tell about their achievements in their formative years. But for Foshizi Black Consumer Insight Agency, the last eight years in existence have been a journey well travelled and one worth telling. 20 Apr 2012 Read more >>

Lebo Motshegoa recently made some waves with his presentations at Radio Works 2011. Here are some examples. 27 Sep 2011 Read more >>

Advertisers and marketers who fail to understand the segmented nuances of the black consumer sector are speaking to a homogenous nobody. They are likely wasting their money too by creating mismatched messaging and buying ill-placed advertising space. They are targeting what they assume to be 'the black market'. 9 Sep 2011 Read more >>

Meet the township super rich - as research by FoshiziThe face of township dwellers has indeed changed according to the recent second annual Township Insights™ research conducted by Foshizi on 500 township dwellers who are LSM 8-10. Some of the shocking findings that this in-depth qualitative research has found are the following: 9 Jun 2011 Read more >>

The company has also signed up to be the official sponsor for this year's Effective Township Marketing Conference scheduled to happen in May 2011. This year's is going to be different, not only because Foshizi is the sponsor, but because Foshizi will be revealing findings from its 2011 Township Insights™. 20 May 2011 Read more >>

Five new clients in one month - Foshizi research base grows2011 has taken off very well at the new offices of Foshizi. The first month of 2011 has seen five new clients sign up with this vibrant consumer insights agency to do their research projects on different age groups and areas in the black consumer market. This includes Absa and SAB, the rest of the new clients range between FMCG brands, publication, retail, and finance industries. There has also been an influx of briefs from colleagues in the Ad world who have used Foshizi services this month for research and concept development. 15 Feb 2011 Read more >>

The Internet changes kasi lifeMedia and communications in much of SA townships is going through somewhat of a revolution. Traditional mediums such as radio, newspaper, and television are still being utilised but there is a new player on the field, the Internet. Throughout the Township Insights Research by Foshizi, we were able to see just how pervasive the use of the Internet had become in the daily township life even within the lower LSM 4 and 5 markets. 29 Jun 2010 Read more >>

Kasi hotspots during the 2010 FIFA World CupWhen it comes to the hottest places to be across SA townships between LSMs 4-7, there is one common theme, alcohol. No matter what LSM group or township we were in, alcohol was the main attraction; evident by the alcoholic brands said to be most visible at these places. Overall the hottest hangouts were local parties, clubs, and pubs, as would be expected. 23 Jun 2010 Read more >>

Township Insights is a comprehensive qualitative omnibus research study that is conducted by Foshizi, within the townships of the Eastern Cape, KZN/Durban, Limpopo, the Western Cape, and Gauteng. The primary aim of the study is to keep abreast of the mindsets, changing trends, and developments in SA townships. 18 Jun 2010 Read more >>

Knowledge Resources hosted the Kid & Teen Republic Conference which took place last month in Johannesburg. The conference was held to share expertise on kids, teens and their families. Foshizi, a Black Consumer Insight Agency, was invited to present a paper on township teens and their iGeneration Youth Research which received raving reviews from the delegates. 23 Sep 2009 Read more >>

Urban black youth trends and insightsThe i-generation youth research by Foshizi has confirmed certain suspicions that many have been thinking. For one, DJ Sbu is indeed influential in the youth market. However, he is influential in the townships of Gauteng and not nationally. Newcomer from the US now living in SA, DA L.E.S, is very popular with the ladies both in Gauteng and in Cape Town, mainly the model C's, they prefer him because of his association with Amakipkip and he is a member of the music group, Jozi. On the other hand, HHP appeals to both the youth in the township and the black youth in the suburbs. 23 Jul 2009 Read more >>

The advertising and marketing industry is not trying hard enough to reach the black middle class, although progress has been made, say marketing experts. Part of the problem is advertising and marketing agencies' lack of understanding of their target market, which is not helped by the shortage of black creative talent in the industry. 10 Mar 2009 Read more >>

When Foshizi took to the street to find out what kids in the townships get up to after school and during school holidays, one of the key findings was that soccer is no longer the only entertainment. Freestyle street dancing has made major inroads between girls and boys aged 11-18 year old of LSM 4-7. 20 Feb 2009 Read more >>

Popular brand nicknamesBrands are building blocks of society. Hence your brand is defined by consumers' impression of what they think as well as their experience. Thus, brand names are taking on another life in the lives of the emerging market. In the townships, brand talk has and still continues to generate a new lingo so to speak - in nicknames. 2 Sep 2008 Read more >>

Lobola affected by high interest ratesFoshizi, a Black Consumer Insights Agency, gathered true insights into how the interest rates and overall higher prices are impacting so differently on the lives of many. 12 Aug 2008 Read more >>

Welcome to the new look of Foshizi. Foshizi has undergone a re-branding exercise and we are proud to share our new image with you. We have grown and evolved over the last few years and this new look represents Foshizi today. 11 Jul 2008 Read more >>

Foshizi, the Black Consumer Insights Agency, was commissioned earlier this year by the Department of Transport to conduct preliminary attitude and opinion research among taxi drivers and taxi owners across KZN and Gauteng including Witbank on the subject of the Taxi Recapitalisation Programme. 11 Mar 2008 Read more >>

The aim of the Yfm research project was to show media people how little they know about the Yfm market. 11 Jan 2008 Read more >>

Standard Bank wanted to gather intelligence and understanding regarding the Youth in the townships with specific focus on high school and tertiary learners. 11 Dec 2007 Read more >>