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Plant seeds while you cross the chasm!The result of the American presidential election has once again proven that the chasm is an unpredictable crossing that not even the worlds best marketing analyst could measure. 17 Nov 2016 Read more >>

Ready... set... launch!The launch of your new start-up or product generates the excitement and feeling of a signature new passionate beginning that is priceless and can't even be measured. 16 Nov 2016 Read more >>

Grit versus the Goliath of an unpredictable economy, what to do from here on?Showing grit in uncertain economic times is a huge challenge but also a time to be creative, take opportunities fast and support your team, creating a secure atmosphere. 5 Aug 2016 Read more >>

Tell the storyIt came as no surprise after I recently read that one of South Africa's proclaimed "leading" ad agencies hasn't hooked a major client in two years. 18 May 2016 Read more >>

Get geared to measure brand impactThe measurement of brand awareness and impact can be a very difficult exercise. Companies are looking for one-time solutions or standarised tools based on specific brand activations to apply and transform the data in a glossy and colorful report that does not really bring movement or direct answers to the next impact desired. 17 May 2016 Read more >>

Trump your brand - trigger emotionBrand strategies fail daily due to lack of imagination when consumers develop no aspiration to engage into their consumer psyche to convert into your long-term loyalists. 16 May 2016 Read more >>

The Rainbow Nation brand concept constricts social responsibility engagementSouth Africa's socio-economic state clearly defines that every business in South Africa needs to contribute to the community or environment they trade in. 8 Feb 2016 Read more >>

Does your marketing have a heartbeat?Many businesses often see marketing as a temporary tool to use, only when business activity starts to deflate or slow down. They usually then depend on a guerilla marketing strategy or a desperate marketing campaign to kick life into business that seems to slow down or even more desperate - stop functioning! 5 May 2015 Read more >>

Creativity died - do not battle with mediocrityBusinesses are convinced that being inventive with new ideas, platforms or strategies, and to stand up for inspired creative beliefs, is most probably the riskiest attempt for businesses in South Africa with its downscaling economy. Accepting the norm and being part of mediocre surroundings is becoming a reality and puts the economy in a stagnate position as a result, not leaving any room for growth which was the fuel for creativity. 19 Mar 2015 Read more >>

Four keys to cost-effective and captivating marketing and brandingAfter reading many articles in January, listening to the uproar about communication and marketing companies with their outrageous billing methods and fees, one would wonder if marketing can be cost effective and captivate simultaneously? 12 Feb 2015 Read more >>

The power of a positive mind shift!The current business environment in South Africa is overpowered by negativity due to the low economic growth and of course the effect which the macro environment portrays. 1 Dec 2014 Read more >>

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